Shaws Direct E-commerce Project Report: Sales Analysis and Planning

This project report focuses on analyzing and improving the e-commerce sales strategies for Shaws Direct. The report details various stages of the project, including stakeholder analysis, market research, and the development of a Gantt chart outlining project activities. Key areas covered include stakeholder mapping, online market analysis, and the selection of appropriate online sales modes. The report also incorporates STP analysis, value proposition analysis, and cost-benefit analysis, along with SWOT, Porter's Five Forces, and PESTLE analyses to provide a comprehensive understanding of the business environment. Finally, the report culminates in the preparation of draft reports and the submission of the final project, providing a strategic roadmap for enhancing Shaws Direct's online sales performance.

Management Project Report
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Activities for the Gantt Chart
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Activities
A Client Meeting
B Group Meeting
C Meeting #1
D Meeting #2
E Meeting #3 (Final)
F Objective 1
G Stakeholder Analysis
H Information to be gathered about stakeholders
I Numbering the stakeholders based on their importance
J Looking among specific needs of stakeholders in relation to e-commerce
K Development of stakeholder mapping
L Online Market Analysis
M Consideration of different United Kingdom e-commerce companies from
past framework undertakings and partners' interview
N Internal and external factors of Shaws direct
O Contact with different investors
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P Preperation of questionnaire
Q Conducting data analysis
R Objective 2
Z Capability mapping
AA Analysis of company’s target market
AB Focusing upon different and modes of online sales that can be used
AC Analysing the different benefits of selected online mode for improvise
sales
AD Selection of modes of online sales
S Analysis of market’s needs and requirements
T Conducting STP Analysis
U Utilising the information given by stakeholders
V Forcasting of the overall project of enhancing online sales of Shaws
direct
W Setting targets
X Development of conclusion based on the different findings
Y Value proposition Analysis
Z Objective 3
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AA Cost Benefit Analysis
AB Determination of NPV
AC Preperation of Brand Portfolio
AD Brand analysis
AE Create Cost Benefit analysis
AF SWOT Analysis/Porter’s Five Forces Model and PESTLE Analysis
Summary
AG Performing the SWOT Analysis
AH Performing Porter’s Five Forces Model
AI Performing the Pestle Analysis
AJ Summarising the detailed information of SWOT Analysis
AK Summarising the detailed information of Porter’s Five Forces Model
AL Summarising the detailed information of the Pestle Analysis
AM Preparation of the REPORT
AN 1st draft
AO 2nd draft
AP Completion of the project
AQ Submitting the final report
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