Communication Skills for Business: SHDE Holdings Report Analysis

This report examines the communication strategies of SHDE Holdings, an electrical supplier facing internal and external communication challenges. It analyzes internal communication procedures, including training and barriers like cultural differences, and methods used for different purposes, such as email communication. The report assesses how the company portrays itself through communication, emphasizing the importance of legal and ethical considerations. Task 2 focuses on formal communication systems with customers and the effectiveness of social media. It highlights the impact of relationships and non-verbal communication on customer interactions. The final section includes a briefing paper and conclusions, offering recommendations for improving communication effectiveness within the company, including the need for better training, formal communication methods, and ethical practices.

COMMUNICATION
SKILLS FOR BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
A) Analysis of procedure of communication within company and barriers to communication
................................................................................................................................................3
B) Methods of internal communication used for different purposes......................................4
C) Analysis that how company portray themselves with help of communication.................5
TASK 2............................................................................................................................................7
Formal communication system used to communicate with customers..................................7
Analysis of effectiveness of social media to communicate with customers..........................8
Impact of relationship found in company on effective communication.................................8
Impact of non- verbal communication on oral communication.............................................9
TASK 3............................................................................................................................................9
Briefing paper.........................................................................................................................9
TASK 4..........................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
In respect of undertaking the matter related to communication, it is consisted to be one of
the major important aspects as through this procedure they build the strong relationship between
the customer and company. As company mainly, business attains through generating the
customer interest and also filling them in better perspective. Thus, in such manner they attain the
highest growth in emerging market (Block, 2016). Through the process of communication, it
helps in building new plans and ideas to engage the business in sustaining the activities for
longer time period. Communication can be either oral or written and it is necessary that it must
be clear and specific. Present report is based upon the case study of the SHDE Holdings as they
deal in business related to electrical supplier in which they provide services related to repair orals
carry physical stores. The report carries that they facing problems in respect of communicating
with internal and external matters. Thus, this report carries the matter related to undertaking the
report which carries the matters related to process of communication and also its agenda which is
to be carried in respect of further discussion.
TASK 1
A) Analysis of procedure of communication within company and barriers to communication
In respect of undertaking the matters related to process of communication within the
SHDE holding, the aspects which are carried by the organization in respect of improving the
internal communication is relating to providing training to the staff regarding the ways of
communication. As through these aspects this is one of the major issues which is faced by staff
in respect of not carrying the attitudes to convey their thoughts and ideas in better way (Borg and
Söderlund, 2015). As communication carries three major processes as sender, message and
receiver, as theses are major aspects in n respect of undertaking the matters in business. As
through the process of communication, it results in dealing in certain matters through these
aspects. In respect of transferring any information, it is necessary that the sender must be
properly skilled and also convey the thoughts in accurate languages. As the sender send the
messages to the receiver who undertakes the messages and then undertake the activities in further
perspective.
In such manner, the issue which is raised is relating to not undertaking the trained staff to
communicate properly. As most of the complaint are raised in respect of not getting right
delivery of their orders. This results in facing lack of skills in commuting with the customer and

also by this perspective they cannot resolve the issue if the customer properly (Drayton and
Santos, 2016). As customer mainly maintain their interest if their issues are resolved in better
way and also, they are guided regarding the company products in right way.
The barrier which is faced by organization in respect of communication is that of having
difference in culture values and norms. As every person belong to different caste or culture and
thus the language which they carry is also different. Thus, in such aspects the barriers are
assembled in respect of undertaking every person on the same path. Thus, in such aspects the
barriers which is faced by SHDE holding is related to not providing the right training to staff so
that they can deal with customer in better way (Felstead and et.al., 2019). They also appointed
such person which cannot send the timely feedback to the supplier regarding the quantity of the
products which they are ordering. For e.g. In respect of SHDE holding, the statement which is
reflected to not effectiveness of communication is examined through sending incorrect language
letter to supplier in respect of giving more order or sending the answers of their question raised.
Thus, in such aspects the statement is raised regarding not effectiveness of communication in
better way.
B) Methods of internal communication used for different purposes
In context of undertaking the matter related to internal communication, the aspects which
are undertaken is relating to trained the staff so that they can deal the matters easily and also
guide them to undertake the right strategies to enhances their skills. In respect of focusing more
on external communication, it is necessary to focus on internal matters such as by treating the
staff in better way, treat every individual as different and also respect their languages in right
manner (Gracia, Vázquez-Quesada and Van de Werfhorst, 2016). As most of the crises are raised
in respect of not giving freedom to staff in respect of presenting their reviews and thoughts with
their superiors. Thus, in such aspects the issue is raised regarding not disclosing nay such
information between the company members in better way. This results in lack of confidences in
dealing the matters individually which reflected in lack of carrying the communication skills.
In SHDE holding, the matters which they adapted is relating to not sending formal letter
to supplies as they are the key to success. As it is examined that before the situation to this
company is different as most of the employees are communicating with other staff in better way
and also, they maintain ethics and respect of communicating with any staff (Kanki, 2019). But in
recent times the situation is getting worse as most of the staff are not guided in right manner and

this resulting in lack of retention of customer towards the company. As by viewing the customer
complaint, they raised issues regarding not maintain ethics at the time of delivering the orders. In
other ways, the complaint is also raised in respect of not using accurate languages to convey their
ideas and order to the supplier. As supplies are confused that they not getting the accurate details
for their bills and the orders which they already supplied (Knoke, 2018). Thus, in such aspects
the organization had to use the different procedure to build the interest among the staff in respect
of improving their communication skills. They can use the different procedure such as
organizing the training session in which the personal interaction is committed so that they can
build the interest among each other in respect of improving their communication skills.
C) Analysis that how company portray themselves with help of communication
Organization portrays themselves in respect of communication with their staff through
email procedure. As most of the companies are using the email procedure to convey the thought
and ideas with each other’s. Through these aspects they are guiding each other in respect of
using the right and correct languages to convey their thoughts in better way. Thus, through this
manner, it results in improving the languages in right way and also increases the confidence level
in respect of interacting with superiors in effective way (Mousawa and Elyas, 2015). In this
present scenario, SHDE holding carry the ruined image in respect of communicating with the
customer or dealing with any such matters with suppliers. In respect of undertaking the portray
of any of the communication images of the organization, it is undertaken in respect of dealing in
any such matter which determines the overall integrity of the company. By this image it is
clearly states that there are various methods through communication is to be undertaken in
respect of following aspects.

M Legal and ethical issues and effectiveness of range of communication contributing in
success of company
In respect of undertaking the matter related to any other organization, it is identified that
they are using the enhanced communication skills through adapting the good listener procedure.
As if the person is good listener he can grab wider languages and also the way of taking or
reacting in any such situation. Thus, through these aspects it helps in gaining advantages in
respect of undertaking the matter in better way (Padgett, 2016). The legal and ethical aspects
which are to be maintained in organization is relating to maintaining the fair, trust and right
language and also not using harsh language in context of dealing with any such persons.
In respect of undertaking the effectiveness of the communication through determining the
success of the organization by dealing or providing the quality services to their customer and
also resolving the issues in better way. In respect of non-verbal communication this can be
undertaken through maintain the eye contract with the person. So that they can easily share their
views with them and also convey their thoughts in better way.

TASK 2
Formal communication system used to communicate with customers
The communication is the key of success for the company. This is majorly because of the
reason that if the communication is not clear then no activity of the business will be carried on
with success (Amadi and King, 2018). Thus, it is very necessary for the SHED holding to have a
clear and understandable communication with the consumers. This is of utmost importance
because if the consumers will not understand the company and what they are communicating
with their consumers in way of the products and services being provided. Therefore, the
communication is the only link between the business and the consumers. But in the present case
of SHED holdings the company is facing some operational problem which is affecting the
satisfaction level of the consumers. In the present case the company is facing the difficulties in
communication which is impacting the overall business and its profitability. Thus, for this it is
very necessary for the company to pay attention to the need of clear and understandable
communication.
For this the formal system of communication is very necessary for the company to have
with the consumers (Ayoubi, Alzarif and Khalifa, 2017). The best formal communication is the
best way of doing the formal communication with the consumers. In this type of communication,
the consumers in written form communicates their problem and issues with the company this can
be either in way of written message or written letter to the company or a notice to the company
or can be in form of an E- mail through the internet or any sort of written communication. This is
very necessary to have the communication in the written form with the consumers because this
will aid the company in behaving in a formal manner.
It is very necessary for the company to have effective formal communication with the
consumers. This is majorly because of the reason that the customers are the god for the company
and if the consumers are not satisfied with the products and services of the company then they
will not buy the goods and services of the company. And this will be a losing situation for the
company (Kumar and Karthikeyan, 2019). Thus, for this the company has to maintain good and
formal communication with the consumers.

Analysis of effectiveness of social media to communicate with customers
In the modern business world, the communication methods have become more advanced
and also SHED is now able to communicate with the consumers with help of social media
platforms (Mehrabian, 2017). This technique is very common in now a day. This is majorly
because of the reason that in the modern world most of the consumers are busy in surfing over
the internet and using the different social media networking sites. And because of this reason it is
very effective for the company to communicate with the consumers over the social medial. This
is majorly because of the reason that social media helps SHED holdings to communicate with the
consumers in knowing the fact the whether the consumers are happy with the goods and services
of the company or not. This is because with the help of the social media communication SHED
holdings are able to take the feedback from the clients with the help of the social media sites.
Like for instance, SHED holdings use the social media site of Facebook and they provide their
feedback forms which the consumers fill after the use of the product and the services of the
company (Giles, 2016).
These helps the company in communicating with the consumers as the consumers are
busy over their social media sites and this will help the company in gathering facts about their
products and services. This is mainly because of the reason that the company can also use the
social media websites to gather facts and figures relating to the liking of the products and
services or not. This can also help the company in getting the knowledge about the liking of the
consumers in comparison of the competitors. This will help SHED holdings in getting their
market position in comparison to the competitors.
Impact of relationship found in company on effective communication
The relationship plays a very important and crucial role within the company. the same
thing is necessary in SHED holding where there are many different people working in the
company which are belonging to different cultures and diversities. Thus, it is very necessary for
the employees and the company to have effective communication between them. Also, the
effectiveness of the communication depends upon the relationship found within the company.
This is majorly because of the reason that if the relation among the different employees is not
good then the communication among them will not be effective (Adler, Rodman and Du Pré,
2016). In the same way if the relation among the different employees is very good and in

coordinated manner then the communication between them will be more effective as compared
to those who are not having good relation (Hovland and Lumsdaine, 2017).
This is evident with help of an example, suppose the manager and the subordinate are not
having good relation with one another then the communication will also not be effective. This is
majorly because of the reason that both the people are not having good relation and because of
this what the manager guide the subordinate they do not listen and the subordinate on the other
hand do not report back to the manager in proper and efficient manner. Thus, because of this
reason the communication between them is not good and clear as they do not like to
communicate with one another.
On the other hand if the relation between the manager and the subordinate is good then
this will promote good and effective communication. This is majorly pertaining to the fact that
both the manager and the subordinate have good relation with one another and this will help in
having a fluent and cordial communication between them (McNair, 2017).
Impact of non- verbal communication on oral communication
The non- verbal communication is the one which is done without speaking and in way of
expressions and other body languages or sings. On the other hand the oral communication is the
one which is done by the help of speaking. Thus, both the communication compliments each
other and goes hand in hand. The maximum of the communication among the people takes place
in form of non- verbal communication only. Thus, this is the very important role in the effective
communication. This non- verbal communication also have a huge impact over the oral
communication. This is majorly because of the reason that the oral communication means
speaking and for this the most important role is of the facial expression and the body language of
the speaker. This is majorly due to the fact that the speaker speaks and the audience looks for the
expression and other non- verbal communication skills of the person (Dwyer and Hopwood,
2019). Thus, the non- verbal communication has a major impact on the success of the oral
communication.
TASK 3
Briefing paper
The above presentation highlighted the major formal system of the communication which makes
the whole process of communication very effective and clear. The major formal system that

SHED holdings need to use is the written communication. This is a formal system because of the
reason that this is written in nature and can be kept as proof of the communication and can also
be referred in the future.
Next the presentation will outline the effectiveness of the social media in the communication
with the consumers. And because of this latest technology the company is able to communicate
effectively with the consumers all over the country and the globe. This communication with
social media is effective as the communication can be done with the larger market segment with
low cost and covers lager area.
The next part of the presentation discussed the impact of relationship within the company on the
effective communication. This was outlined with help of two types of relationship that is formal
and informal relation that exist in SHED holding. If the relation is more formal then the
communication will be less effective. As compared to this is the informal relation in this the
effectiveness of the communication is more as the people understand each other and the way
they communicate with one another.
In the end the presentation will discuss the impact of non- verbal communication on the oral
communication. There is great impact of the non- verbal communication over the oral
communication because of the reason that they are both independent over each other.
TASK 4
In context of determining the effectiveness of the oral presentation skills, it is undertaken
in respect of enhancing the communication power through speaking loud in front of many
people. By these aspects they are sharing their views, ideas and thought to everyone and in
respect of raising question, they also get power to answers the question in better way (Peng,
2017). The most effective aspects through the oral presentation is relating to releasing tension in
context of presenting their thought in front of everyone.
In context of reviewing the own conversation, it helps in resolving the grammatical
languages and also helps in examining the languages to re-read again. As if the procedure is
undertaken in respect of bringing the paper and such information is circulated in the meeting,
then it is necessary to use the right languages so that they can present the agenda of the meeting
in better way (Barnlund, 2017). The impact of technology is undertaken in respect of oral
communication is that after getting proper training, the person can personally interact with any

person or any share the detail of the company through telephonic conversation (Porter and et.al.
2017). They also deal in various aspects through which they can enhance the learning in better
way. In respect of using the written communication, it is undertaken through using the email or
letters or reports which is circulated in respect of dealing the matter in right procedure. This can
be undertaken through using the accurate language and also fair method is used to convey the
thought, ideas and decision in clear way.
Thus, at last in respect of undertaking the matter related to the whole discussion which is
undertaken in the meeting, it is stipulated that SHDE holding is appointing the trained and skilled
person to provide training to the staff and also teach them the writing skills. By these aspects
they can interact with each other clearly. In respect of communicating with each other, they must
use the email procedure through which they can share their ideas and thought with each other.
Through these aspects it results in enhancing their writing skills (Sigalit, Sivia and Michal,
2017). Another discussion is also stipulated in respect of guiding them to deal with customer
personally when they are interacting with them. Another aspect is relating to enhancing the
communication skill through giving each person a chance to give presentation regarding the
work accomplishes. Through this manner they are building strong skills among them in respect
dealing with other person which full confidence. Thus, through these aspects, the communication
skills are improved either oral or written procedure.
CONCLUSION
From the above report it can be concluded that the communication is the essential and
effective tool for the company in achieving success. This is majorly because of the reason that
with help of communication the company is able to communicate with the consumers and they
can know what the consumer is expecting from the company and whether the customers are
happy from the goods and services of the company or not. This is very necessary for the
company to know that whether their goods and services are satisfying the needs of the consumers
or not. The present report started with the discussion on the process of communication and the
different barrier impacting the communication within the company.
Furthermore the different internal communication methods was highlighted along with
the fact that how the company portray itself with the help of communication. Next, the formal
communication system was discussed and the analysis of the effectiveness of the social media in
the communication process with consumers was outlined. Further the impact of relationship

within company on effective communication was highlighted along with the discussion on
impact of non- verbal communication on oral communication was outlined. Furthermore, the
effectiveness of oral presentation skills and the review of the written communication were done.
In the end the impact of technology on oral and written communication was discussed.