Business Project: Designing Interactive Website for Sheldon UK

This report examines the design of an interactive website for Sheldon UK, a leading global brand in the hotel industry. The project focuses on understanding customer requirements and leveraging technical advancements to enhance business activities. The report includes an introduction, project presentation, and conclusion, supported by data analysis and a project management plan. Key themes explored are the use of social media for customer engagement, the benefits of online customer service, and the impact of digitalization on gathering information. The findings indicate that interactive website design, particularly through social media platforms like Facebook, is crucial for increasing profitability, improving customer service, and effective market positioning. The report concludes that technical advancements, such as interactive website design, are essential for long-term business success. The report also references academic sources to support its findings.

MANAGING
SUCCESSFUL
BUSINESS
PROJECT
Topic- To design an interactive website for
engaging with customers. A study on The
hotel Sheldon UK.

INTRODUCTION
Technical advancement devoted to creating tools and processing actions
which helps to run business activities in systematic manner. It is well
defined set of knowledge and skills which ease the operational working of
an enterprise.
As per modern scenario, many entities are there which is using technical
advancement to deliver effective product and services to customers. In
addition to this, competitive edge can be gained through employing
advanced technology (Anwar and runi Kusumawarni, 2018).
The present report is based on business activities of Sheldon, its global
leading brand and this enterprise aims at understanding the requirement of
customers.

Activities
Introduction.
Presentation of project in appropriate terms.
CONCLUSION

Theme 1: Many of them are using social website from 5 months.
5 months 1 year More than 1 year
0
2
4
6
8
10
12
14
16
18
20
18
6 6
Frequency

Theme 2: Most of respondent said increment in customer service is
one of core beneficial aspect of online customer service.
Increased customer services
Effective booking system
Increased sale
0 5 10 15 20 25
20
6
4
Frequency

Theme 3: Facebook is the most preferred source under social media
to have increment in profitability.
23
4
3
Facebook
Twitter
Instagram

Theme 4: Yes, digitalisation is one effective process in terms to gather
information.
Yes No May be
0
5
10
15
20
25
30
25
3 2
Frequency

Theme 3: Facebook is the most preferred source under social media
to have increment in profitability.
23
4
3
Facebook
Twitter
Instagram

Theme 4: Yes, digitalisation is one effective process in terms to gather
information.
Yes No May be
0
5
10
15
20
25
30
25
3 2
Frequency

Theme 5: Yes, Customer engagement is helpful in terms to have
increment in profitability to enterprise
Yes
No
May be
0 5 10 15 20 25 30
26
2
2
Frequency

Theme 6: Yes, social media is one of cost effective process for the
enterprise.
21
6
3
Yes
No
May be

Theme 7: The customer satisfaction and Effective market positioning
Strategic marketing are core objective behind adopting the online
website design.
For customer attraction
Effective market positioning Strategic marketing
0 5 10 15 20 25
20
10
Frequency