This report provides a comprehensive analysis of Royal Dutch Shell plc, examining its operational activities, competitive landscape, and ethical considerations. The executive summary outlines Shell's history, vertical integration, and global presence, including its upstream, integrated gas, downstream, and project technology business groupings. The report explores the impact of current competition from both national and international firms, highlighting the challenges of decreasing oil and gas resources, reduced profit margins, and the need for strategic adaptation. Furthermore, it investigates the effects of globalization on Shell's operations, including its ability to expand globally, leverage new supply chains, and adapt to changing policies. The report also delves into Shell's past unethical behaviors, such as bribery and misleading statements, and their consequences. It contrasts these actions with the benefits of ethical conduct, presenting a cost-benefit analysis to demonstrate the advantages of ethical practices. Finally, the report concludes with a summary of findings, emphasizing the importance of ethical behavior and strategic adaptation in a competitive global market.