The Sheraton Hanoi Marketing Plan 2023, prepared by Dao Thuy An and Pham Xuan Thuong, offers a comprehensive marketing strategy for the hotel. The plan includes an executive summary, corporate connections, and an environmental analysis, including PESTLE analysis. It identifies target markets by nationality and travel purpose, setting objectives for revenue and occupancy. Strategies focus on social media presence, events, conferences, and expanding distribution channels. The plan also outlines resource requirements, action plans, and marketing controls using Facebook and Google Analytics, customer feedback, and ROI analysis to measure success. A comparison with InterContinental Hanoi Westlake is also included, highlighting product, price, place, promotion, physical aspects, and people-related strategies.
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