Business Environment Analysis and Recommendations for Sheraton Hotel

This presentation provides a comprehensive analysis of the business environment impacting Sheraton Hotel, a multinational company operating in the hotel chain business. It begins with an introduction to the concept of business environment, encompassing both internal and external factors that influence organizational operations. The presentation then delves into a detailed examination of Sheraton Hotel's current business environment, highlighting the need for strategic planning to enhance business operations and employee capabilities. Key recommendations include developing clear objectives, investing in employee training and development, adopting innovative technologies like AI and robotics, enhancing customer experience, adhering to rules and regulations, and implementing effective marketing and promotion activities. These strategies aim to help Sheraton Hotel gain a competitive edge, improve sales, and create a strong brand image. The presentation concludes by summarizing these recommendations, emphasizing their importance for the hotel's long-term success. The presentation also includes references to relevant academic research supporting the proposed strategies.

Business Environment

 INTRODUCTION
 MAIN BODY
 CONCLUSION
 REFERENCES
Table Of content

 Business Environment is the factors which affects the working and the operations
of the organization. Business Environment consists of the internal and the
external factors. In internal factors, those factors are included which can get
control by an organization, for example employees, system, structure, suppliers,
missions, visions and so on. Whereas external factor are the factors which are out
of control of any organization but these do affects the business in a prominent
way. This ppt has taken an example of Sheraton Hotel. Sheraton Hotel is a
multinational company it is in the hotel chain business. The company operates at
441 hotels with around 1,55,617 rooms globally. The company was founded in
the year 1937.
INTRODUCTION

 Business Environment
Business environment can be describe as the environment in which company
is performing its business operations. It is essential for organisation to
determine and analyse different aspects of business environment in order
to take better decision for organisational growth and development. It is
crucial for Sheraton company to carefully evaluate different elements of
business environment for analysing positive and negative aspects on
business and its operations. Respective company will be able to take better
and appropriate decision by effective analysing business environment and
its impact on company.

 Plan and Recommendations
 It is crucial for Sheraton hotel to develop a plan that will includes details
about business growth and development. Plan will support in enhancing
business operation as well as increasing capabilities of employees to
conduct organisation operation in effective and effective manner. Plan of
respective hotel will includes various strategies and set of action with set
time frame. Correct implementation of plan will support respective
company to gain competitive edge over other rival companies. Plan for
respective company in order to provide various recommendation that will
lead to growth of business is mention below in detail (Belás, and et.al.,
2015).

 Develop objective – It is crucial for respective company to develop and
create goals that will lead to enhance business performance. It is essential
for this hotel to create objective for increase sales by developing quality of
services. Manager of Sheraton hotel should provide information about
business goals to employees so that they work according to it.
 Training and development of employees – Training is one of the
essential part of organisation that will lead to increase in skills and
capabilities of employees. It is crucial for respective hotel to provide
proper training to employees with the motive of developing their
capabilities and potential. This recommendation will support in improving
employees skills and other competencies to conduct business operations in
better manner (Bah and Fang, 2015).

 Innovative technology – Technology will help in performing business
task in more creative and innovative manner. Sheraton hotel should
consider innovative and advance technology in business operation in order
to simplify business task and enhance performance of business. Advance
technology that is consider by respective company will lead to support in
gaining competitive edge over other rival companies. Sheraton hotel needs
to consider artificial intelligence and robotics system in order to correctly
manage different business operations. Customer relation system is
effective software that will help in creating strong relationship of
respective company with its customers.
 Enhancing customer experience – It is significant for respective hotel to
focus on enhancing customer experience with in the hotel.

 Rules and regulation – There are different set of rules and regulation that
is developed by political party for hospitality industry. It is essential for
respective company to consider all rules and policies of government in
order to smoothly perform business operations. This is the external factor
of business environment that could have major impact on organisation and
its activities. By following all set of policies and regulation respective
hotel will be able to develop strong brand image in market area.
 Marketing and promotion activities – Marketing activities are significant
in enhancing sales of business. There are different types of promotional
practices that will assist Sheraton hotel to increase awareness about its
products and services in market area.

 The ppt describes about the recommendation which the organization
should adopt in its system some of them includes innovative technology,
rules and regulations, training and development programs, development of
objectives and so on.
Conclusion

 Prajogo, D.I., 2016. The strategic fit between innovation strategies and
business environment in delivering business performance. International
journal of production Economics, 171, pp.241-249.
 Bah, E.H. and Fang, L., 2015. Impact of the business environment on
output and productivity in Africa. Journal of Development
Economics, 114, pp.159-171.
 Belás, J., and et.al., 2015. The business environment of small and medium-
sized enterprises in selected regions of the Czech Republic and
Slovakia. Economics and Management.
References