MBA Assignment: Analysis of Sherwood Forest Center Parcs Case Study

This MBA assignment analyzes the Sherwood Forest Center Parcs village, focusing on its marketing mix, organizational culture, and leadership. The assignment examines how Center Parcs provides short breaks in a forest setting, emphasizing the importance of quality accommodation and leisure facilities. It explores stakeholder analysis, STEEPLE analysis, and the impact of social, technological, economic, environmental, political, legal, and ethical factors on the marketing mix. The case study also delves into the organization's culture and key values, highlighting the importance of guest satisfaction over profitability. Furthermore, it identifies the sources of power available to top management for developing and nurturing the chosen organizational culture, including stakeholders, mission, vision, organizational structure, and the forest surroundings. The assignment aims to provide insights into sustainable tourism and effective leadership within the context of the Center Parcs concept.

Running head: MBA ASSIGNMENT
MBA Assignment
Name of the Student:
Name of the University:
Authors Note:

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Contents
Marketing mix:................................................................................................................................2
The organization culture and key values:........................................................................................2
The sources of power- top management would require to develop and nurture the chosen
organization culture:........................................................................................................................3
References:......................................................................................................................................5

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Marketing mix:
In order to provide relief to the people from the hustling and bustling of the city lives the concept
of Center Parcs was introduced in the United Kingdom. The objective of introducing the concept
of Center Parcs was to provide short breaks in the forest to the city people to rejuvenate
themselves along with family members by providing high quality experience. From
accommodation to leisure activities, the facilities in Center Parcs are all meant to attract the
people to the services of Center Parcs. Stakeholder analysis of Sherwood Forest Center Parcs
village affects the decision in relation the marketing mix in the following ways.
People: The people of requiring immediate breaks from city life will be looking for places where
they will be able to spend little time with their family and friends without missing the luxury of
various aspects of city life. The quality of accommodation and other leisure facilities will attract
the people to the Sherwood Forest Center Parcs village.
Price: The price of the services and products mainly depend on the quality of the product and
services. In this case also the better the quality of services in the village the higher would be
demand for the services in the village. The price of services offered in the village will be affected
with the quality of its services (Dubromel, 2017).
Promotion: Promotion affects the demand of a product and service and it is no different in this
case. The stakeholders must take appropriate steps to promote the services of Sherwood Forest
Center Parcs village.
The STEEPLE analysis is provided below in relation to the marketing mix.

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Social: The social importance of the parcs is immense as with ever growing pressure and
competition the need for relaxation can be fulfilled with the services of parcs.
Technological: Technological advancement as made the experience in the parcs much more
luxurious and beautiful.
Economic: The economic aspect is quite key as generally the services are very costly in these
parcs.
Environment: Environment is hugely important as the whole objective of the project is to provide
beautiful and relaxing environment with a country side feeling.
Political: Political stability in the country certainly beneficial for the demand of services in the
parcs.
Legal: Legally there is no contradiction with services of the parcs.
Ethical: Ethical responsibilities must be fulfilled by the parcs to ensure that there is no issue with
the services provided in the parcs.
The organization culture and key values:
The organizational culture and key values determine the eventual success or lack of it for an
organization. It is crucial for an organization to have a strong organization culture to achieve
desired success in its operations. In this case the Sherwood Village has always given preference
to the quality of accommodation and leisure facilities in the village to ensure that the guests
visiting the village are satisfied with the services and facilities inside the village. The
organization culture in this case has been one that gives the guests and customers preferences
over profitability. The very purpose of starting the Center Parcs is to provide relief to the people

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from the city life and its demanding challenges. The quality of accommodation as well as the
leisure facilities in the village are all combined to provide relief to the people without missing the
luxuries of any facilities available in the city life.
The key values of the Sherwood village have been influenced with the objective of the
organization to ensure maximum satisfaction to the guests to ensure that the period for which the
guests stay in the village they feel rejuvenated and relaxed. Maximizing profit and revenue
generation have never been the sole motive of the village and the key values of the organization
have been developed taking into consideration the objective of the organization (The Mediating
Effect of Top Management Support on the Relationship between Organizational Culture and
Enterprise Risk Management Effectiveness among Malaysian Public Listed Companies: A
Conceptual Framework, 2019).
The sources of power- top management would require to develop and nurture the chosen
organization culture:
The top management often referred to as executive management is answerable to the
stakeholders of an organization to explain the reason behind taking different decisions to manage
the organization. In case Sherwood village the top management needs to develop and nurture the
existing organization culture as well as to ensure that the business aspect of the organization is
also beneficial to the stakeholders. The sources of power to the top management to develop and
nurture the organization culture are explained below:
Stakeholders of the village: The top management will gather the sources of power mainly from
the stakeholders of the organization who has given the top executives the power and authority to
take necessary decisions.

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Mission and vision: The mission and vision of the organization gives power to the executives to
take appropriate decisions to continue the operations of the village in a manner suitable and
conducive to develop and nurture the organizational culture.
Organizational structure: Organizational structure of Sherwood village also give necessary power
to the top management of the Center Parcs to maintain and develop the organizational culture to
ensure that it successfully achieves the organization objective in the future.
Forest surrounding: The forest surrounding also gives necessary power to the management to
take the important decisions to nurture the existing organizational culture as without the presence
of the forest surrounding it would not have been possible to provide the quality of
accommodation and serene experience to the guests along with other leisure facilities
(Sembiring, 2019).

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References:
Dubromel, M. (2017). Center Parcs : un concept touristique contre nature. Pour, 225(4), p.261.
Sembiring, H. (2019). EFFECT OF COMPENSATION AND ORGANIZATIONAL CULTURE
ON SPIRIT OF WORK AND ITS IMPACT ON EMPLOYEE PERFORMANCE AT PT
MOPOLI RAYA MEDAN. International Review of Management and Marketing, 9(5), pp.173-
178.
The Mediating Effect of Top Management Support on the Relationship between Organizational
Culture and Enterprise Risk Management Effectiveness among Malaysian Public Listed
Companies: A Conceptual Framework. (2019). Research Journal of Finance and Accounting,
1(1), pp.10-30.