Business Innovation Case Study: Strategic Analysis of Shine Beauty

This case study analyzes Shine Beauty's attempt to regain market popularity through business innovation, specifically the introduction of the Fx Smart Mirror. The report identifies challenges such as convincing traditional customers and the need for effective marketing. It highlights benefits like enhancing artificial intelligence and understanding customer commitment. Strategic responses involve identifying key features and focusing on the target market, supported by a SWOT analysis. The study includes an option analysis of the project and recommends continuous development, focusing on reducing the mirror's size and improving online deliverability. The conclusion emphasizes that innovation and strategic changes can help Shine Beauty address issues and improve its market position, ensuring customer satisfaction by implementing technical changes.

Running head: BUSINESS INNOVATION
BUSINESS INNOVATION
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction......................................................................................................................................2
Develop case document...................................................................................................................2
Problem........................................................................................................................................2
Benefits............................................................................................................................................4
Strategic responses...........................................................................................................................5
Option analysis of the project......................................................................................................6
Recommended solution and feasibility............................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

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Introduction
Advancement and business improvement is an essential viewpoint that should be
considered in an association. Associations need to moderate the imperative issues in business by
considering creative methodologies that are basic for the improvement of a market. As per Avital
et al. (2014), advancement helps with building up the market and giving an upper hand in the
business. It helps in improving the generation and expands the level of fulfillment of the
organizations. The report centers around the development show that can be received by Shine
Beauty with the goal that it can give appropriate selection of beautifying agents to the clients.
The created item in center is the Fx Smart Mirror that can assist clients with choosing their
favored corrective of their decision.
Develop case document
Problem
The issues that Shine Beauty may face can be involved the clients. One of the greatest
difficulties that the organization may confront is to persuade the clients about the convenience of
the item. A large portion of the clients might be old fashioned and because of this, they may want
to have physical proof with respect to the buy of the items (Fernandes & Panda, 2018). The
directors of Shine Beauty should know about the reactions they may get especially from the
more seasoned age. Henceforth, the objective market can be limited to the popular youth
equipped for utilizing advanced cells and have a relaxation time while utilizing the item. The
purpose for the event of this specific issue is that the inappropriate showcasing and advancement
of the items (Liao et al., 2018). The notoriety of Shine Beauty had taken a descending turn in the

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market and it is essential to recognize the purpose for the fall with the goal that the item might be
advanced in an appropriate way.
Another issue that can be alleviated by the utilization of the brilliant mirror is the way
that the clients can apply the make-up and expel it in a virtual way. Not at all like the use of
beautifiers in a manual way, can the utilization of the mirror furnish clients with the decision of
distinguishing the best make-up that can be appropriate for the skin. Consequently, testing the
make-up before applying it can go about as a methods for development that can be connected.
Sparkle Beauty can build up the consistent mirrors and guarantee that the use of the brilliant
mirror can assist the organization with gaining more client base. The possibility of Fx Smart
Mirror can enable the organization to pull in clients. Clients can attempt on the clients by
utilizing the shrewd mirror without really applying it on the face. The uniqueness of the item is
that it can be utilized like advanced mobile phone and the clients can see the selection of
beautifiers that show up in the wake of sliding in a flash regarding whether it suits their
necessity. It can help in breaking down the face and recommend appropriate beautifiers required
for the face. Accordingly, Shine Beauty had gone for consumer loyalty and used an item that can
be utilized as a part of a way that is indistinguishable to the utilization of PDAs (Tarute, Nikou &
Gatautis 2017).
Consequently, the reception of troublesome imaginative strategy can help in expanding
the notoriety of the organization and guarantee that Shine Beauty recapture their lost status in the
market. Dawes and Nenycz-Thiel (2014) expressed that the contribution of manmade brainpower
in the keen mirror could enable it to control the working. The clients can utilize the mirror in a
double way that involve the essential utilization of the mirror and the savvy utilize. The
computerized reasoning can propose the best outfit that can suit the clients. In this way, one

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might say that overabundance capable assets is important for Shine Beauty with the goal that it
can execute the problematic development strategies. Hence, the arrangement should be executed
legitimately for the advancement of the item.
Sparkle Beauty need to determine these issues as quickly as time permits with the goal
that it can attempt to keep up its notoriety in the business. For this, one might say that Shine
Beauty, can utilize a legitimate limited time methodology so smooth working of the creation can
happen. In the meantime, the hazard factors that might be experienced by the associations
likewise should be considered. The hazard factors for this situation include the improvement of
the business so it can adjust itself to the adjustments in the market. Yan et al. (2018) expressed
that powerful administration could assist organizations with mitigating any kind of dangers that
exists in the market. In this manner, Shine Beauty needs to embrace legitimate administrative
abilities so it can endeavor to be focused with the contenders.
Benefits
One of the advantages that can be acquired from the assembling of the item is that the
improvement of the counterfeit consciousness can occur (Kumar et al., 2016). This can help in
upgrading any new business thoughts that can be utilized as a part without bounds. In the
meantime, the capacities of Shine Beauty can be broke down and the way in which it can create
itself in the market can be distinguished. As per Porter and Heppelmann (2014), the requests of
the general population can be met by reinforcing the present capacity and guaranteeing that the
consistency in the workforce is kept up. Aside from the advantages of understanding the abilities
of the organizations, Shine Beauty can likewise gauge the dedication of the clients. The keen
mirror can help in the compelling advancement of the association and can enhance the

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association according to the clients. Aside from a couple of imperatives, the advancement of the
item can help Shine Beauty address the requirements of the design feeling of the clients.
On account of the advancement of the keen mirror, it is fundamental that the imperatives
with respect to the improvement be recognized. As said before, the requirements are fundamental
and can be moderated with appropriate overseeing strategies (Bendickson, Gur & Taylor, 2016).
Another advantage that can be gotten from the advancement of the brilliant mirror is that
individuals will be urged to visit the physical stores. Joyce and Paquin (2016) are of the
supposition that with the advancement of web based acquiring, the visit to the physical stores
have stopped. Henceforth, the brilliant mirrors can constrain the general population to visit the
stores with the goal that they can respect the items and buy it from the stores.
Strategic responses
The vital reaction that Shine Beauty needs to figure is the distinguishing proof of the
highlights that can't be executed in the item. For instance, the measure of the new mirror is
substantial in this manner; it can't be fit in the pockets of the clients. This can be a testing factor
for Shine Beauty as the organization need to abbreviate the size with the goal that additional cost
of including programming can be decreased (Reddick, Chatfield & Puron-Cid, 2017). In this
way, the budgetary state of the organization can be kept up and Shine Beauty can utilize it to
create other imaginative items. More advances can be input with the goal that the item can be
created further. This can likewise help in tending to the necessities of the clients and guarantee
that the achievement of the organization and the item are upgraded (Gaubinger et al., 2015). The
advancement of the objective market can help Shine Beauty to center around the correct needs of

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the clients and build up the items appropriately. A SWOT examination can be given to break
down the reactions further
Strength
 Smart and innovative product
 Assists in choosing the varieties of
cosmetics
Weakness
 Larger size
 Financial instability
Opportunity
 Provide scope of conducting effective
make-up
 Can become a household application
in the future
Threat
 Threat from the competitors
 Lack of ability to convince the old
school customers
Table 1: SWOT Analysis
(Source: Created by author)
Option analysis of the project
The operational investigation should be possible in light of the monetary examination of
the advancement procedure that is embraced (Gamme & Aschehoug, 2014). The task choices
need to think about the improvement of the creative procedure and its application in the initial
two years of its generation in the business.

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Project
option 1:
Do
Nothing
Project
option 2:
Utilise
Project
option 3:
Do
Nothing
Analysis Period
(years)
Year 1 Year 2 Year 3
Capital Costs ($m) $0 $0 $0
Output Costs ($m) $100 $100 $50
Present Value of
Benefits ($m)
$50 $80 $67
Present Value of
Costs ($m)
$45 $90 $70
Benefit Cost Ratio 3:2 4:5 2:1
Net Present Value
($m)
$78 $100 $45
Intangible costs /
benefits (e.g. small,
med., large)
$10 $10 $10
Distributional
impacts (e.g. small,
$40 $60 $50

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med., large)
…
Preferred option Do
nothing
Utilise Do
nothing
Table 2: Calculation
(Source: Created by author)
Recommended solution and feasibility
After the investigation of the inventive item, one might say that the plausibility should be
viewed as in light of the offer of the items. Steps should be attempted with the goal that the
constant development of the item can occur (Kell et al., 2013). Sparkle Beauty need to guarantee
that the item stays extraordinary with a couple of changes, for example, diminishing the extent of
the mirror by endeavouring to joining the development in the hand reflects that are utilized. One
of the proposals that should be considered is the way that the item should be littler. This can help
Shine Beauty to pitch the beautifying agents to the clients.
The deliverability of the item should be finished with the assistance of online networking.
An immediate conveyance of the item should be possible to the clients after the buy the item by
means of any online source or from the physical stores that offer electronic supplies (Cho,
Hwang & Lee, 2012). The deliverability can be related with the advancement of the items and
the way in which the clients can have the capacity to be educated about the item. The objective
clients can be arranged and with the utilization of online networking seeking, the clients can be
furnished with a chance to recognize the item.

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Conclusion
In this manner, it can be inferred that Shine Beauty wants to increase back the prevalence
of the organization by applying the utilization of savvy reflect in the organization. The inventive
procedure can help in fulfilling the clients and guarantee that they get the best possible
presentation while actualizing specialized changes in the organization. The adjustments in the
organization and the selection of the shrewd mirror can help Shine Beauty to take care of any
issue identified with the reception of creative practices in the organization.

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References
Avital, M., Andersson, M., Nickerson, J., Sundararajan, A., Alstyne, M. V., & Verhoeven, D.
(2014). The Collaborative Economy: A Disruptive Innovation or Much Ado about
Nothing?.
Bendickson, J., Gur, F. A., & Taylor, E. C. (2016). Reducing environmental uncertainty: How
high performance work systems moderate the resource dependence‐firm performance
relationship. Canadian Journal of Administrative Sciences/Revue Canadienne des
Sciences de l'Administration.
Cho, Y., Hwang, J., & Lee, D. (2012). Identification of effective opinion leaders in the diffusion
of technological innovation: A social network approach. Technological Forecasting and
Social Change, 79(1), 97-106.
Dawes, J., & Nenycz-Thiel, M. (2014). Comparing retailer purchase patterns and brand metrics
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364-382.
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Fernandes, S.F. & Panda, R., (2018). Social Reference Group Influence on Women Buying
Behaviour: A Review. Journal of Commerce and Management Thought, 9(2), pp.273-
291.

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Gamme, I., & H. Aschehoug, S. (2014). Assessing lean’s impact on operational
integration. International Journal of Quality and Service Sciences, 6(2/3), 112-123.
Gaubinger, K., Rabl, M., Swan, S., & Werani, T. (2015). Innovation and Product
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more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
Kell, H. J., Lubinski, D., Benbow, C. P., & Steiger, J. H. (2013). Creativity and technical
innovation: Spatial ability’s unique role. Psychological science, 24(9), 1831-1836.
Kumar, K. P. V., Reddy, K. A., Krishna, J. H., & Srinivas, B. (2016). Artificial Intelligence in
Various Sectors. IJSEAT, 4(5), 271-279.
Liao, C. C., Lee, W. Y., Lai, Y. H., & Wang, L. Y. (2018). The relationship between container
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Application, 43(2), 279-290.
Porter, M. E., & Heppelmann, J. E. (2015). How smart, connected products are transforming
companies. Harvard Business Review, 93(10), 96-16.
Reddick, C. G., Chatfield, A. T., & Puron-Cid, G. (2017, June). Online budget transparency
innovation in government: A case study of the US state governments. In Proceedings of
the 18th Annual International Conference on Digital Government Research (pp. 232-
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Tarute, A., Nikou, S., & Gatautis, R. (2017). Mobile application driven consumer
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