Shine Communication: Small Business Enterprise Report and Analysis

This report provides a comprehensive analysis of Shine Communication, a small business enterprise operating in the UK. It begins with an introduction to small-scale businesses and the specific context of Shine Communication, a media and communication company. Task 1 focuses on the company's profile, strengths (market position, working partners, diversification, and R&D), and weaknesses (revenue concentration, employee count, lower flexibility in timing, and less revenues). Task 2 explores strategies to overcome weaknesses, strengthen performance through refreshing plans, and identifies areas for business expansion. Task 3 assesses the company's plans and objectives, proposes revisions, and prepares an action plan. Task 4 discusses the impact of changes on the business and individuals, change management strategies, and performance monitoring. The report includes financial analysis, SWOT analysis, and comparative measures of performance. The conclusion summarizes the key findings and recommendations for improving Shine Communication's productivity and profitability. It highlights the importance of team strength, employee development, and strategic planning for sustainable growth. The report uses financial data and ratio analysis to support its assessments and recommendations.

SMALL
BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Profile, Weakness and Strengths of the Shine Communication (SC)...................................1
1.2 Comparative measures of performance.................................................................................3
TASK 2............................................................................................................................................4
2.1 Overcome the weakness........................................................................................................4
2.2 Strengthening and maintaining Shine communication performance....................................5
2.3 Areas where business could be expanded ............................................................................6
TASK 3............................................................................................................................................7
3.1 Assessment of Shine communication plan and objectives....................................................7
3.2 Revise plans to incorporate modifications............................................................................8
3.3 Preparation of action plan ....................................................................................................8
TASK 4..........................................................................................................................................10
4.1 Impact of changes on business and personal.......................................................................10
4.2 How Changes will be managed...........................................................................................11
4.3 Monitor performance improvements of the company.........................................................12
CONCLUSION .............................................................................................................................12
.......................................................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
A business which operates on a micro scale and needed less labour, machine and capital
is called small scale. This enterprise is generally private as well as it operates partnership, sole
proprietorship and corporations (Definition of Small-Scale Enterprise, 2017). It is also define as
a terms of investments, volume of outputs and techniques of production etc. The investment in
machinery and plant is one crore; and the undertaking sell up to 50 % of its result to another
industrial task. Further, another necessary information such as annual turnover, assets value and
net profit of the firm in view in categorizing a small scale in United Kingdom.
This report is based on SHINE COMMUNIVATION, it is private company in UK.
They provide different services to the customers in order to fulfil their satisfaction level.
Today they give affordable interest and it established as an important player in Trivandrum
City. In this assessment profile of the cited organisation and their comparative performance
measurement will be determined. There are various areas where business could be
expanded along with incorporate changes which is effect upon individual and company, it
is also summarised here. SWOT and Time Scale of the firm which is determined in this
file. The main purpose of this report to increase productivity and profitability of the
enterprise in an essential manner.
TASK 1
1.1 Profile, Weakness and Strengths of the Shine Communication (SC)
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(Source: Picture of Shine communication, 2017)
Mentioned company is a communication and medial business in UK and they have 6th
rang in all over the world. It is founded as a public agency as well as marketing transmission
(Blackburn and et. al., 2013). The main four values of this business are Smart, committed, Fresh
and Connected etc. It is established in year 1197 as a mass communication (Company Profile
For Shine Communications Business Essay, 2017). During the day this business is changing day
to day with the current requirements. The main strength of this firm is There are profile of the
organisation which is extremely counted in small scale. Cited organisation is running with 50
heads of groups and they are capable to activity with much powerful brand across the world.
determine under this:
Shine communication profile Description
Business nature Service provider
CEO Pradeep Kumar
Establishment 1989
Status of the company Private Limited
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Illustration 1: Shine communication company image

Address SRA 190B, Elippode, Thiruvananthapuram,
Kerala, UK
Phone number 0471 236 5664
Services  DVD quality picture and Sound
 On-demand movies and 200+ channels
at lower cost
 Electronic Program Guide
 Shine Digital cabal services
 Business telephone
 live Broadcasting
 Shine Cable Network
Authorised and Paid up capital 100000
Number of employees More than 125000
Strength and Weakness of Shine communication Limited
Strength Weakness Market position: SC is the main sought
after individual relation agency in 5
year (Bridge and O'Neill, 2012). Working partners: They has strong
capability in working with powerful
brands around the economic as EBAY,
BARCARDI, INTERCONTINENTAL
HOTAL GROUP, PARAMOUND etc. Diversification: This business is a well
classified around their delivering
pattern. They are able enough to supply
high quality in collateral design,
photography to audience, video
 Revenue Concentration: In
comparison of another small scale that
expected profit is not satisfied that is
£35000 (36%). It is not a appropriate
revenue because firm operates under
various categories.
 Heads and Count: SC is work with a
group of minimum numbers approx 56.
whole the functions which is carried out
in a tight schedule. It is one of the main
weak point of the company (Burrows,
2015).
 Lower flexibility in timing
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production etc. Research and development: They do
not have this department but they ever
alert on recent fashions and trends in
market, society and culture.
 Less revenues
1.2 Comparative measures of performance
Shine communication is a private owner company in UK, and they continuously face
competitions from new entrants as well as present players in the market (Carraher and Paridon,
2015). The modification in the clients business to its challengers in very low excepts in form of
uncertainty. From the same, it considered in success and growth of the companies clients.
Regarding to the national and international companies which operating their sector as per
the customers negotiation power, it is very high. There are several financial conditions which
define the SC image and condition in market place which are as follows:
Profit & Loss Account of the company in year ended
Particular Shine communication Fox News Channel
Sales 120 250
COGS (Cost of good sold) 60 100
Total profit 200 350
Less: Manufacturing and
selling revenue
60 30
Net Profit 140 120
Interpretation : Shine communication earn large profits in comparison to another similar
business. Sales and cost of good sold is also very high so business position and their financial
statement is better as compare to another. Fox News Channel manufacturing expenses is ½ in
year 2015 (Chittithaworn and et. al., 2011).
Balance sheet of the Shine communication Limited in year 1st April 2015 to 2016
Particular Shine communication Fox News Channel
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Fixed Assets 90 70
Current Assets:
Stock 10 20
Debtors 30 10
Cash in hand 15 20
Total 145 120
Current liabilities:
Creditors 80 70
B/P 65 50
Total 145 120
Interpretation: Regarding this Balance sheet which show the organisation assets and liabilities in
both companies. Total assets of the business is 145 and as compare to another business are 120
(Gorgievski and et. al., 2011). So that it decrease in amount of 25. Their liabilities in shine
communication is 145 and next year is 120, so it is main benefits of the company in achieve
high profitability and productivity in a systematic manner.
Ratio analysis of the Shine communication in year 1st April 2015 to 2016
Ratio Shine communication Fox News Channel
CR (Current Ratio)= CA
(Current assets) / CL Current
liability)
55000/ 145000
= 0.3793 times
50000/ 145000
= 0.3448 times
QR = CA(Current assets) -
Stock and prepaid expenses /
CA(Current liability )
55000- 10000/ 145000
= 0.303%
50000- 10000/ 145000
0.275%
GP Ratio (Gross profit ratio)
= Cross profit / Sales * 100
200/120*100
167% (Approx)
150/250*100
60%
Last net income ratio= NP(Net 140/120*100 120/250*100
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profit) / Sales *100 117 % (Approx) 48 %
Interpretation: As per the Ratio analysing which define the current assets is decrease as compare
to another business. Quick ratio of the firm is also reduce. So that all ratio are reduce in year
actual year.
TASK 2
2.1 Overcome the weakness
Shine communication has all over fifty workers which are working in binding schedule
(Hatten, 2015). Moreover each and every employees in the organisation, they are tasking in 2-3
projects. It can track to duplications as well as also sometimes workers are not capable to provide
their complete attention to an individual projects. Various workers are also face different issues
with less flexibility in the time period. Cited business required in their company new and
innovative concepts. It can be develop only if they activity with patience. There are different
weakness which have shine communication in their business (Islam and et. al., 2011). They have
less revenue in comparison another private industry, so it is one of the main problem which is
face by cited company. In overcome problems an organisations required to focus on creating
maximum profits. From the same, they required to target and high budget as well as low-level
budget campaigns.
In sometime less fund is higher than revenue amount of large budget. Team working
strengths which is nor depended upon heads count. But in SC, there are 56 workers only in the
enterprise. But in today market there are also different private organisation which deals with
various persons who want everything utterly complete. In the workforce there are few numbers
of the employees which are tight and busy to plan regarding problem solving. Sometime, they
face flexibility issues when dealing with buyers. So it is most important and better to recruit well
selected workers to overcome being unacceptability amidst buyers.
2.2 Strengthening and maintaining Shine communication performance
Shine communication is a service provide company in UK. It operates with their core
value in business that supports to run all functions of organisation smoothly. So in this way the
leads more achievements in order to increase productivity as well as profitability in an essential
manner. From the same, they also sustain performance of firm, so in this situation they required
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to refresh their plan in continuously basis. Buyers expect various kind of outcomes from the
organisation (Jasra and et. al., 2012). The main purpose of this, to determining innovative and
recent treads in society, market and culture, it is significant because buyers preferences modify
with those factors and trends. With the help of this kind, business needed to make relationship as
well as great group spirit. To strengthen up present performance in a organisation, group person
play essential and vital role in order to achieving long term goals & objectives.
Mentioned enterprise already having better sprite of team which should be sustain good
performance. SC reach their potentials and targets customers in a systematic as well as different
way, so their result is customers value. It is important to draw up a knot among buyers in micro
scale in order to achieve high performance and productivity of the company which is required for
the person to attain targets at large. Company performance which is highly depends on
employees capabilities of the business. So in this way they get large execution, it is necessary to
improve individual achievement. For that all workers are should not disciplined. Push to achieve
new skills & knowledge as well as promote to learn.
The key force of the business is team strength. From the same, it is needed for the every
organisation to increase team leaders capability. Shine communication CEO is Rachel Bell
which has to lived up the team expectations. Mentioned company and their group which has long
lasting link with their buyers. So it is define as evident from the form as Erika Kessel, this person
is a director of the cited business (Kaushik and et. al., 2012). SC also take choice in spending
regarding £1,470 in each and every year for the employees expenses including monthly night
for pub quizzes, gallery visits, cocktail making, and annual sports day etc. Organisation also
sustain a better image of public by donating £ 47,000 in all over the world as well single year for
foundation activities. Shine communication also provide outstandingly packages of invests and
perks which is give 25 % revenue and profits to employees.
2.3 Areas where business could be expanded
Expansion scope which is very important for the every organisation in order to achieve
high productivity and profitability in a systematic manner. With the help of this company also
increase their sales and image in the market. It bring the opportunities for development and
growth of the firm as well as people. Mentioned industry can explore their possibility on the far
side public relation (PR)and another fields. There is most important and main scope For the PR
to enter marketing research sector. There are different links of the fields such as market
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information and marketing which is used by company in identifying the market opportunities.
From the same, it reduce all issues, analysis selling actions and understanding process of
marketing.
Cited business while scheming their movements for their buyers intensively. As per the
market study which defines all changes and society aspects, so in this way manager of the SC
which is capable and responsible to understanding their customers behaviours, taste and
preferences in order to fulfil their satisfaction levels (Lamphere, 2011). The organisation is able
and they has passion for investigating all information regarding buyers requirements. They also
use in analysing outputs in integrated campaigns as well as measurements systems which is
highly focuses on user perception, behaviours and sentiments change for evaluating the results of
communications campaigns. SC use same technology to analysis a particulars business benefits
and effects of services or products in the market.
TASK 3
3.1 Assessment of Shine communication plan and objectives
The goal, an organisations needs and wants to attain in a specific time period is identify
by the objectives of the business. Each and every company set their goals and objective which is
based on mission and vision of the firm. It is define as as long as well as short term targets in
order to achieve profitability and productivity. The mission statement of the shine
communication is “When we unconsciously provides another license to do the same, we let out
floaty shine”. It is address in year 1994 and taken by the Mandela's (Mason, 2015). This
statements, which is based on aims of the company to make an ambience in the organisations
where each and every workers is provided a modification to out shine.
As per the other hand, one of the main objective of shine communication is provide best
training and development programs to their employees in order to improve employees quality
and attain various tasks. But they are having development plan of employees skills by using
LinkedIn and twitter. From the same approach, they also having goals to allow their staffs to
exchange their experience and skills with another oner social media.
Goals of SC: There are different goals which has shine communication in their company. With
the help of this business can provide their supports to the customers as well as stakeholder.
Mainly SC has 6 goals which is define their mission which are as follows:
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Vision of Staff : Clients Vision Shareholder Vision
 Help the workers to
shine.
 Staffs members are the
best to the better in the
company.
 Maintain an enviable
list of the clients.
 Expectation of the
buyers are exceeded.
 Be successful in
financially.
 Accomplish managed
development and
growth.
Business Plans: In during the days, members of the SC which is reviewed their existing
performance against the objectives of SMART (Ratten, 2014). This targets are very essentials
because with the use of this company can earn high profits in market. With the support of this
they can set their objectives in every years July months. Each and every workers have been
determine their competencies. It also including what employees is expected at the actual level
and what they look like next level. The plans of SC which is consider motivation plans, it is
important for the employer as well as employees in achieving personal & professionals goals in a
systematic manner. This kind of plan which is highlight career goal and strength of each staff's.
Moreover, the use of this to fix and evaluate the upcoming years. Financial targets of the
organisations which is connected to career aspirations of staff.
3.2 Revise plans to incorporate modifications
Plan of the business which is mainly know where the organisation and what the future
aspects of the company as well as where the enterprise is heading (Schaper and et. al., 2014). It
can be revised time to time to changes of incorporate in market as well as company situations. As
per venture recommendation in the market research field which is needed that the business
makes modifications in their plan to adapt the same.
With the support of incorporate changes, Shine communication primly has to develop
their methodology in the way of conducting market research. SC also understanding the ways as
well as means of collecting necessary informations. From the same, it analysis the results of
information gathering in order to maintain plan. As per the outcomes success company can be
adopted best and perfect methodology in their business operations. Apart form. Mentioned
enterprise has to hire efficient resources of human, it is necessary and important to do all work
regarding to research in market. At the last plan of business which is needed in order to promote
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