Digital Disruption Impact on Shipping: Data Insights Presentation

This presentation examines digital disruption, defining it as changes impacting technology markets and industries. It analyzes the impact of digital disruption on the shipping industry, focusing on data as a crucial business tool. The presentation includes an examination of the types of jobs within the sector, the skills needed for career success, and the impact of digital disruption on jobs and skills. It also discusses the use of data as a business tool and includes details on the questionnaire and interview techniques used to gather data from industry professionals. The report also highlights the impact of digital disruption on decision-making, job requirements, and future job prospects. The study used random sampling and involved interviews and questionnaires with DPD board members and employees. The findings reveal the importance of data in decision-making and the need for skilled professionals to navigate technological advancements. The presentation concludes by emphasizing the need for continuous adaptation and innovation in response to digital disruptions.

Digital Disruption

INTRODUCTION
 Digital disruption can be defined as
changes that may affect technology
markets and other related aspects such as
industry and process. This is a major
hurdle in achieving business goals.
Transformation takes place due to new
digital technologies and business models.
Furthermore, innovations can impact
value of goods and services sold in a
particular industry.

Definition of Digital Disruption
 Disruption in literal sense, may
have different meanings, in context
to digital it has been defined as “the
rapidly unfolding processes
through which digital innovation
comes to fundamentally alter
historically sustainable logics for
value creation and capture by
unbundling and recombining
linkages among resources or
generating new ones.”

Impact of digital disruption on business
 Digital disruption is about changes in
existing technologies through innovations.
It has huge impact on the business of
organizations due to emerging new digital
revolution. Areas like productions,
relations with customers, operations etc.
gets affected. It involves risk which may
provide positive as well as negative
outcomes.

Data as business tool
 Data refers to information or statistics in both qualitative and quantitative
forms that helps a business in understanding number of aspects. It is
gathered through different sources which can be either directly such as
questionnaire, survey etc. or indirectly. It is used to attain certain
objectives of a business.

Questionnaire and its purposes
 A questionnaire is defined as structured form containing questions to
collect information from various respondents. It can be in written or
printed form presented in a formalized way. Furthermore, the questions are
asked about a particular topic. It is treated as a technique in which
questions are expressed in a specific sequence. The ultimate objective is to
have information which can be used in number of purposes.

Sampling technique
 Sampling is a techniques which is
used in research to gather data to
be used for getting results. There
are different techniques under this
which may be used to according
to need and suitability. In this
report, random sampling has been
used.

Industry
 The degree is of business
management and the knowledge
gained will be applied in shipping
industry. Shipping industry is one in
which large quantities of goods are
moved from one place to another. It
is a reliable way of transporting
package to its ultimate destination.
Primarily, the waterways were being
used for this purpose and shipping
industry was known for it only.

Total number of respondents
 The participants selected for answering the questions amounted to total of
50 which included board of directors of DPD and its employees at higher
and lower positions. Majority of people answered all the questions.
However, about 5 people could not answer due to number of reasons such
as absence, no adequate knowledge and capabilities to answer etc.

Questionnaire

Amended questionnaire
 According to some of the participants, the questions in original
questionnaire needed some modifications to make it more appropriate to
understand and answer them. Earlier, some questions were written in a
brief manner which did not have the right meaning or intention of the
researcher. Thus, alterations were done to make them appear more
intelligible and interesting so that all the participants can answer them
properly.

Interview Technique
 Interview is a combination of two words “inter” and “view” which in
literal sense mean seeing each other. In involves an interaction between the
interviewer and interviewee. The objectives of an interview is to ascertain
information and verify them. There are different types of interviews which
can be used on the basis requirement. Some of the forms are structured,
unstructured, stress, behavioural etc. The interview technique used is semi-
structured. Semi-structured comprises features of both structured and
unstructured interviews.

Impact of Digital Disruption on DPD
 Digital disruption is a change in technologies which is taking place due to
innovations which is necessary for growth and development of an
organization. Every entity look for ways in which it can attract more
customers to use its products or services. The chosen organization DPD has
replaced old business model with artificial intelligence. It required huge
investment but has provided positive results. The local people are very
happy and satisfied with express delivery.

Usage of collected data in DPD
 Participants gave the responses by using their best knowledge which can
provide a feasible option to it. The data gathered from different
respondents was used to analyse what people think about bringing
innovation in shipping industry and their views in digital disruption. This
made it decide to introduce drone system in local region first. Furthermore,
it was used to assess their views on artificial intelligence.

Impact on decision making
 Decision making process refers to planned process of making choices on
the basis of information gathered and available with the company. It
involves step-by-step actions which is finalised by choosing the best
among all the available alternatives. The decision taken in the meeting has
objectives to achieve. Every individual is attached to traditional approaches
which is not easy to change.

Impact on jobs
 Employment is an unavoidable factor in any condition or under any
business environment. Single modification in business practices or in the
industry can bring major changes which might have huge impact on
profitability and customers' perception. Digital disruption brings new
technological advancement and innovation in the existing technologies.

Impact on skills requirements
 Digital disruption can prove to be a major challenge if the manpower is not
capable enough to carry activities required in the era of transformation in
technologies. Every innovation is a matter of decision which requires
professional skills, technical skills and designing skills. Apart from these,
there could be many more competencies required by an entity according to
the nature of industry and business carried by it. Data skills is what an
organisation look for when it plans or has already introduced artificial
intelligence a transformation.

Impact on future jobs
 The scene in the case of future jobs is worse than the condition of current
employment in the industry. There is a constant requirement of new
gadgets by the customer’s which makes entities to bring changes digitally.
the other reason for digital disruption could be for gaining market
dominance in the industry in which it is operating. Hence, every year the
level of advancement and transformation in digital technologies get
increased with a rapid pace. New inventions take place which make experts
to develop innovations that exceed all the standards of existing
technologies.

Summary
 The report has been drawn up on the topic digital disruption which means
process of changes in innovation bring by organisations for growth and
competitiveness. It is useful in achieving targets and goals with minimum
difficulties. Furthermore, it covers the impact of digital disruption on a
chosen organisation in a particular sector. Data has been defined along
with the usage of it as a business tool for obtaining the best information in
order to make decisions.

References
Acharya, A.S., and et. al., 2013. Sampling: Why and how of it. Indian Journal
of Medical Specialties 4(2). pp.330-333.
Bradley, J., and et. al., 2015. Digital vortex: How digital disruption is
redefining industries. Global Center for Digital Business Transformation: An
IMD and Cisco initiative.
Bughin, J. and Van Zeebroeck, N., 2017. The best response to digital
disruption. MIT Sloan Management Review. 58(4). pp.80-86.
Gilbert, R.J., 2015. E-books: A tale of digital disruption. Journal of Economic
Perspectives. 29(3). pp.165-84.

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