Research Methodology Report: Effects of Shock Advertising on Media

This report details the research methodology employed to investigate the varying effects of shock advertising on different media platforms. It encompasses an introduction to the research topic, followed by a discussion of the research philosophy (interpretivism), approach (inductive), strategy (secondary research), and design (qualitative). The purpose is explanatory, aiming to establish relationships between variables. Data collection relies on secondary sources, including articles and online resources. The sampling procedure involves the analysis of three articles, and content analysis is the chosen data analysis methodology. Ethical considerations are addressed, emphasizing the use of credible sources and the avoidance of ethical issues. The findings section presents data from various sources, including social media statistics, highlighting the potential impact of shock advertising on organizational performance. The report concludes by emphasizing the importance of the research methodology section for gathering and analyzing data, ultimately providing insights into the effects of shock advertising in marketing.

Running Head: RESEARCH METHODOLOGY
RESEARCH METHODOLOGY

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Table of Contents
Research methodology................................................................................................................................3
3.1 Introductions......................................................................................................................................3
3.2 Research philosophy..........................................................................................................................3
3.3 Research Approach............................................................................................................................4
3.4 Research Strategy..............................................................................................................................4
3.5 Research Design................................................................................................................................5
3.6 Research Purpose...............................................................................................................................6
3.7 Data Collection Method.....................................................................................................................6
3.8 Sampling Procedure...........................................................................................................................7
3.9 Data Analysis Methodology..............................................................................................................7
3.10 Ethical Consideration.......................................................................................................................7
3.11 Conclusion.......................................................................................................................................8
Findings:......................................................................................................................................................8
General Marketing Statistics..................................................................................................................13
Facebook Marketing Statistics...............................................................................................................14
Social Content Statistics........................................................................................................................15
Social network popularity by country................................................................................................18
References.................................................................................................................................................19

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Research methodology
Research topic: varying effects of shock advertising on different media platforms
3.1 Introductions
This chapter of the investigation is imperative for obtaining the data towards many strategies,
approaches, and methods which would be used by investigation towards the research issue. It
could facilitate to get depth data with respect to the data collection tool. Moreover, it can be
effective for evaluating different research tools that are used in a particular research area. This
section demonstrates the knowledge towards the philosophies, strategies, approaches, data
gathering techniques, and purpose. These factors are effective to get the requisite data in solving
the research problem. It would lead to meet purpose and objectives of particular study. This
study effective for suitable research tool as well as approaches with suitable justification.
3.2 Research philosophy
Research philosophy is effective in evaluating particular study at time in building theory for
study effectively. Moreover, it is stated that different kinds of philosophy can be practiced is
effective for the study named as interpretivism, positivism, and realism (Mackey and Gass,
2015). These research philosophies can be different in a different manner that could be
associated with nature as well as scope. With the concern of this study, the interpretivism
philosophy has been practiced by the investigator over the positivism and realism philosophy
caused of study is subjective in nature. This research philosophy is effective for the study caused
by getting benefits for the study. It could also be imperative for collecting the opinion and views
of the different authors with respect to the research issues. It could lead to getting a positive
result (Silverman, 2016). Under this philosophy, the investigator required a small number of a
sample size to get beliefs of participants about study concern. Moreover, it is evaluated that

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interpretivism method is imperative to get information towards the particular research issue that
could not be possible by entailing positivism and realism. Apart from this, positivism philosophy
is not selected as there is no need for collecting the factual information towards research. It is
illustrated that the realism research philosophy is not practiced by the research scholar caused no
needs of getting the real data that exists in society (Taylor, Bogdan, and DeVault, 2015).
3.3 Research Approach
The approaches of research is an essential part of research methodology that is implemented by
the investigator to comprehend the inspiration behind selecting the specific methods and
approaches. Moreover, the researcher has gained their understanding of different research
methods which can be considered in the particular study named as inductive approch as well as
deductive approaches (Bresler and Stake, 2017).
With the aim of this study, the investigator is practiced inductive apporch caused of getting the
concnetual information as it could not be possible by other mehtod. However, it assists the
investigator to deeply evaluate qualitative information as well as to increase their depth
awareness towards the research matter. This approach is practiced by discovereros of the stuyd to
obtain large volume of information associated with different the varying effects of shock
advertising on different media platforms. It is imperative to identify the association between
marketing strategies as well as organizational performance. It is stated that deductive approach
has not been practiced by the researchers caused of no need to make any hypothesis as well as
there is no need of getting the quantitative information (Ledford and Gast, 2018).
3.4 Research Strategy
Strategy of research is way of obtaining depth data in the favour of research issue. The research
strategy is the mode of collecting the information towards the research concern. It makes sure

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existence of the data to complete purpose as well as objectives of research. For completing study
in a systematic manner, a wide area of method is executed by researcher named as observational,
literature review, grounded theory, and content analysis tool (Choy, 2014). For conducting this
study, the secondary research design has been preferred as it allows to meet the goal of particular
study. From the application of this method, different internal sources is used by investigator
named as the organizational websites as well as an annual report of the organization. At the same
time, it is also illustrated that the investigator has considered by an investigator named as
internet, government sources, as well as competitor’s data. The literature review is practiced
caused by showed beliefs of different authors towards varying effects of shock advertising on
different media platforms (Jamshed, 2014). This strategy is effective to comprehend different
concepts as well as rational with respect to obtain the accurate result. It is illustrated that the
literature review creates a comprehensive method to evaluate the research problem caused by the
explanatory nature of the study. This approach could facilitate the research scholar to evaluate
the relationship between business growth as well as marketing strategies. Thus, it is illustrated
that the researcher could give more value to exploratory research as it improves the capability of
a company to manage efforts of organizational performance (Fletcher, 2017).
3.5 Research Design
It is an effective factor of the research as it supports to accomplish goal as well as objectives of
research in the valid and reliable effective way. There is a certain tool which is practiced by
discovers of the study to attain the goal named as the qualitative, quantitative, and mixed
research design method. For performing this research, the qualitative research design method
has been executed as it facilitates to get information towards the particular research dilemma
(Smith, 2015). This tool can be also vital in the meeting of the study purpose as well as aim. This

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tool is imperative in time consuming the researcher caused of no need to any kinds of fresh study
as the data has been collected by available sources hence this tools is imperative for obtaining the
information in less time and cost. This method could also be vital in getting feasible data with
respect to the research issue. In addition, it is also founded that this method can make liable to
the researcher in getting data that is associated with the research issue (Walliman, 2017). The
research design is depended on practical information as well as theoretical information towards
the impact of various marketing strategies affecting the overall outcome. Thus, it is examined
that study design is imperative in evaluating the research in an effective manner (McCusker and
Gunaydin, 2015).
3.6 Research Purpose
The research purpose enables the investigator to develop as well as increase the existing
awareness towards research issue. Through this method, the study can be practice different
method on the basis of the research matter named as exploratory, descriptive and explanatory as
it has relied on the research matter. With respect to this study, the explanatory research method is
selected by the investigator to make the relationship between specified variables (Isaacs, 2014).
This research is based on the theoretical understanding hence the qualitative is suitable than other
tool. In oppose to this, the exploratory research design is not practiced by the investigator caused
of no requirement to examine factual information in favor of study matter (Vamsi Krishna Jasti
and Kodali, 2014).
3.7 Data Collection Method
The data collection technique is practiced to access the data towards study. Furthermore,
different kinds of data collection tools are used by the researcher to get the factual as well as
figures towards the study named as primary and secondary gathering method. A primary

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information gathering tool that assists to get the data from different methods named as
observation, interview, and survey through questionnaire tool. Apart from this, secondary
information gathering tool is a tool that is practiced in obtaining data with respect to the
particular task. For conducting study, the investigator has been practiced the secondary
information gathering tool over primary information gathering tool as it could be collected by
considering different articles and online sources. This method support to get the authentic
information caused by considering the reliable sources to obtain information with respect to the
study issue (Litosseliti, 2018).
3.8 Sampling Procedure
With the purpose of this research, an investigator is considered 3 articles and get the depth
information about the research matter. These articles have been selected after the evaluation of
many articles. As a result, it is imperative in getting the information towards research task.
3.9 Data Analysis Methodology
After obtaining data, the investigator is identified as data that is practiced by research scholar to
obtain information in the context of research issue. From analysis, the investigator has practiced
the content analysis tool cause of evaluating theoretical information towards research issue. This
evaluation of tool is practiced to evaluate the relationship between two factors named as
marketing strategies as well as business growth. The content analysis tool is imperative to
examine the data with respect to research issue (Riedl, et al., 2014). From this method, the
investigator has been able to examine different information and make the decision with respect to
recent issue.
3.10 Ethical Consideration
With the intention of this study, the ethical consideration is associated with different approaches
that should be practsied research scholar at the time of performaing the resaerch activity of the
study. The secondary data is gathered by certain sources named as websites, journal, articles, as

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well books. It is executed by the investigator with respect to the text as well as references. For
eliminating ethical concern, an investigator has been considered ethical norms to conduct the
study. It could affected to the research result (Irwin and Springgay, 2017). The investigator has
also maintained confidentiality as well as the privacy of research information. It can be
imperative in getting data in context of the research matter. It would be vital in obtaining data
towards the research issue and effectively declining the probabilities of ethical issues occurrence
from the research. A investigator can also determine the time on which research activity has been
completed. It is illustrated that there are different acts that are more proffered by investigator to
eliminate ethical issue named as actual credit to authors, lack of grammatical mistake, university
guidelines, and actual referencing. It can be imperative in accomplishment of research goal
(Riedl, et al., 2014).
3.11 Conclusion
From the overall discussion, it can be illustrated that research methodology section is vital for
collecting information which is practised at the time of operating the research activity.
A researcher has selected secondary information gathering tool that can be implemented by
investigator to perform the study. Data collection tool provides a path to the research to conduct
this research in the particular manner. The secondary data gathering technique is imperative for
obtaining the accurate data in the context of research matter. The data has been collected by
many sources named as articles, journals, and online sources, and books. It can be vital to get the
data in favour of study matter.
Findings:
Article1: Shocking New Social Media Statistics in America

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From the evaluation, it is founded that shock advertising has directly affected to the
organizational performance. The main factor that could affected to the shock advertising is
different sources of the social media. Moreover, it is founded by the collected data 33% of
Twitter users were more Democrats as compared to others (Jay, 2019). From the data, it is
founded that the overall population of 30% of people has used this site of social media. It can
also be said that an organization can influence 33% of people to influence the people by
considering this site.
It can also be illustrated that 74% of people of USA are unaware about checking of their location
via mobile phone in 2015 but in the current era, only 3% of people are unaware about the same
concern as it means people are more active on social media. It means people have shown their
interest in social media as it demonstrates that organization can be influenced by the huge
number of people in the current era by their advertising. It is illustrated that 25% of people
behavior has been changed due to new technology as it could be positive as well as negative
(Jay, 2019).
From the data, it is also founded that 33% of people try to use the product and services that are
popular on social media. Thus, it is founded that the data has been increased by 10% in the
upcoming period that affected to the overall perception of people towards the selection of any
goods and services (Jay, 2019). The organization could increase their market growth by
considering social media. It is illustrated that a firm can practice social media and attracted them
effectively. The organization could use this social media and obtain and get higher competitive
advantages. In the current era, the organization critically evaluates sources by which people have
been influenced. Form the evaluation of this article, it is illustrated that 52% of the population
has been using last years while 48% of people using social media sites in 2010. It is founded that

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56 percent of the whole population has used social media sites for their personal and well as
professional life. It is illustrated that social media is a site that is generally practiced for
evaluating data effectively. It is illustrated that social networking sites have to be popular in the
current era as it directly affected the thinking of people (Jay, 2019).
(Source: Jay, 2019).
It is illustrated that it is not compulsory that only young people have used social sites but also
kids have used social media sites. In 2011 to 2012, it is founded that 45-54 years old people as
they have used social media. The social media is an imperative source for operating the business
and reach at a reliable conclusion. But, over the time period, it is stated that the people of
involvement in social media has been increased as it could directly impact on the perception of
the people (Jay, 2019). It is also founded that 22% of the USA has been using social media sites
per day. It is stated that 12 million people have been increased on social sites as compared to the
last years that demonstrated that people could be more influenced by social media.
From the examination of data, it is addressed that people use social networks more than as
compared to the last years. It is also founded that the behavior of 68% of people has been

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influenced caused if the social networks. It is illustrated that 36% of people have their same
opinion after using the social media. In the current era, 47 percent of people have also changed
their behavior towards specified products and services caused by using Facebook (Jay, 2019). It
is also founded that the organization could use twitter for conversing with others it is stated that
people have also influenced their behavior caused by using this site. With respect to the collected
data, it is stated that 54% of Facebook users have been influenced by their decisions. It is also
illustrated that Facebook gives their best contribution in changing the behavior of an individual.
It is also examined Instagram users could see product description and get benefits effectively.
(Source: Jay, 2019).
It is also stated that 23% of people have checked the actual status of the web by five to five-time
on every day. From the evaluation data, it is addressed that minimum for time people have
checked their status and visits on the Facebook as it means the organization could influence a
huge number of in less time (Jay, 2019). It could be stated that an organization could be
effective in getting the data in favor of the productivity of the research result. It is illustrated that
Twitter has more users as compared to Facebook in 2011 but after 2011 the number of people
has been increased on Facebook. The organization has started to focus on selecting Facebook
users as compared to Twitter and get positive responses (Jay, 2019). It is also founded that

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organization has to select social networks to increase the awareness of goods and services to get
a higher outcome. It is stated that 76% of Twitter users have been now posting on the updates.
Moreover, it is stated that this is one of the imperative behavioral changes in the past year. It is
also founded that 47 percent of Twitter users generally tweets on the websites as it makes
affected the behavior of consumers. It is also founded that the social habit could affect the
behavior of 47% of people that affected the overall outcome. It is also founded that twitters users
have been influenced caused by certain acts (Jay, 2019).
Article 2: Social Media Statistics For Businesses 2019
Social Channel Monthly Active Users
Facebook 2.27 billion users
Twitter 326 million users
Instagram 1 billion users
LinkedIn 260 million users
Pinterest 250+ million users
Snapchat 255 million users
YouTube 1.9 billion users
Reddit 330+ million users
WhatsApp 1.5 billion users
Flickr 90+ million users
Wechat 1.08 billion users