Presentation: Business Plan for a Boutique Shoe Store in Australia

This presentation outlines a business plan for a boutique shoe store, detailing the business idea, target market (females aged 18-30 and males aged 20-35), and competitive advantages. It covers key aspects such as the business model, marketing strategies, revenue streams, and cost structure. The presentation emphasizes entrepreneurial traits like customer satisfaction, uniqueness, and ethical values. It also discusses the organizational structure and financial projections, supported by references to relevant academic literature. The venture focuses on providing high-quality shoes and accessories, aiming to create a convenient and engaging shopping experience for customers. Marketing strategies include advertising, unique customer service, and sustainable values. The company will use different marketing strategies to increase profits. The presentation also addresses potential ethical and cultural considerations.

Boutique Shoe
Store

Introduction of
business idea
• This presentation states the new business idea to start the business.
• The following parts discuss the new business idea ‘ The boutique shoe
store.’
• These sections analyse the target market, aims of business, feasibility
and key elements

Continued
• The fashion industry is biggest industry of Australia.
• It has great contribution in economy of Australia.
• The ‘choice shoe hub’ renders best quality of products like shoes
and accessories at one place.
• It would be convenient and best experience for the customers

Continued
• The company will also expect the numbers of web
consumers.
• The opening hours will be 10 to 7 pm on weekday and
10.30 am to 8 pm on Saturday. It would be closed on
Sunday
• The choice shoe hub will have attractive interior.

Business model
• . The key partners - Marketing company
Shipping company
Suppliers
• The key activities - marketing
shipping
dedication to customer service

Continued
• Value propositions- Brand
Reward program
contributing to charity
• Key sources- human
Transactional platform
• Customer segment- females aged of 18-30
Males aged of 20-35

Continued
• Revenue streams- deal at fixed price
• Cost structure- salary, furniture, repairing cost, purchase of
products and promotional cost
• Channels- web sale
• Customer relationship – self service, assistance or both

Reflection on application of
decision thinking
• I took decision to open shoe store to render shoes and
accessories at one place.
• I thought this can be great experience for the customers.
• For the success of business, I will focus on the different
marketing strategies.

Key Marketing and resource
considerations
• The choice shoe hub will focus on the males of 20 to 35 years and
females of 18 to 30 years.
• It will focus on requirement of plus size shoes. It will make different
position of this shoe store in the market and fashion industry,
• The company will use different marketing strategies to increase
profits.

Entrepreneurial traits or characteristics
Following are the entrepreneurial traits or characteristics-
• Advertising
• Customer’s satisfaction services
• Uniqueness
• Location
• Image
• Discreet

Sustainable values
• The organization will focus on the ethical, social, cultural
as well as financial values.
• The company can face various ethical and cultural issues
while initiating business.
• The choice shoe hub will reduce these issues by finding
better solutions.

The structure of
organisation
Structure of organization Number
Sales associate 10
Consultants 3
Operations assistants 5
Accounting team 3
Helpers 4