Analysis of Shop Easy: Online Grocery Application New Venture Report

This report presents a comprehensive analysis of the Shop Easy online grocery application, a new venture designed to provide customers with convenient online grocery shopping. The report outlines the venture's concept, objectives, and key strengths, including discounts, convenience, and low operational costs. It identifies the target market and addresses a problem statement related to satisfying customer needs in a fast-paced environment. The report details the resources required, including operational, human, marketing, and financial resources, and provides a break-even analysis and a business canvas model. It also highlights the challenges faced by the business, such as human resource issues, funding, government regulations, and competition. The report concludes by emphasizing the entrepreneurial skills needed to overcome these challenges and achieve success, referencing time management, communication, and innovation. Finally, the report includes a list of references used in its preparation.

NEW VENTURE-
GROCERY
APPLICATION
NAME OF THE STUDENT

INTRODUCTION
Entrepreneurship is considered as an essential part of
the environment and the society and it is for this
reason that it is encouraged.
The presentation is based on the idea of a new venture
The idea is based on an online grocery application
which allows the customers to order the different
products at the convenience of their homes.
The breakeven point, resources required and the
different skills to manage the business have also been
provided.

THE NEW VENTURE
CONCEPT
The new venture which is designed is an online Shopping
application
The name of the particular application is Shop Easy
The application will be available on both Android and iOS devices
The primary aim of the business could be stated to be that it
intends to solve the different grocery issues of the different
consumers and aims to provide them a timely delivery of the best
quality goods at the best prices

The grocery mobile application has been designed in order to solve
the particular issue and provide these expatriates residing outside
their own country
By using an application, the customers will be easily be able to
make the timely purchase of the right goods at the right price.

OBJECTIVES OF THE
BUSINESS
To build a business empire with
considerable number of contacts.
To provide value for money for the
different consumers as present.
To serve the different consumers
24/7.
To ensure that the geographical
regions which are covered are
profitable in nature.
To earn a considerable amount of
revenue for the overall purpose of
the business
Key Strengths of the
business
Discounts
Target
market
selection
Convenienc
e to the
customers
Low
operational
costs
Wide
offerings

PROBLEM STATEMENT
IDENTIFIED
Various global brands and other similar business enterprises who tend to
offer a large range of products to the different customers at a good price.
However, due to the large scale of business operations, the businesses
are not being able to satisfy the different customers completely.
The Shop Easy application aims to provide considerable facilities to the
different customers as present and seeks to ensure that along with the
fast paced business environment, they are also being able to successfully
engage in a long term relationship with one another and that they are
being able to provide them with easy delivery facilities.

RESOURCES REQUIRED FOR
THE BUSINESS
Resources form an essential part of the organization.
Any new venture is generally required to own a large number of resources that assist the
business in ensuring success.
The different resources as required by the business can be stated to be as follows:
Operational resources
Human resources
 Office staff
 Grocery Inventory specialist
 Delivery subordinates
 Technical staff
 The manager at the head office
 Supervisors at the warehouse

CONT.…
Marketing resources
 Marketing channels
 Marketing specialists
 Content and knowledge
Financial resources
 Legal fees
 Inventory and transportation costs
 Warehousing costs
 Rent
 Staff expenses
 Web applications set up costs

BREAK EVEN FOR THE NEW
BUSINESS
The breakeven point of any new venture can be stated to be the point
whereby the particular business tends to cover all its costs and tends
to break even with respect to the amount of revenue earned.
For Shop Easy, the figures are as follows
Breakev
en in
sales
level
• $471,586.35
Breakev
en
period
• 1.19 years

BUSINESS CANVAS MODEL
The business canvas model can be stated to be the essential part
of the business which helps in gaining the overall synopsis of the
business.

Key Partners
The suppliers
Restaurants
Farmers
IT Partners
Key Activities
Establishment of long term
relationships with different
restaurants and partners
Ensuring that the right kind of
delivery executives are hired
Processing of orders
Maintaining the mobile
application and the website
Processing of the payments
being made
Value Proposition
 The valued
goods being
offered
The customers
can order
considerable
goods at the
convenience of
their homes
The offer of home
delivery
Free goods
Reduced
conveyance
expenses
Customer
Relationships
The application will be
managing the long
term relationships with
the help of:
Continuous feedback
Social media
Customer support and
related hotlines
available
Customer Segments
The targeted
customer segment
of the company can
be stated to be the
follows:
Expatriates who do
not possess much
knowledge about
the different
products which are
to be offered
Busy professional
people
Housewife’s,
students, office
goers
Key Resources
 Technology used for
application management
(Carayannis, Sindakis &
Walter, 2015).
 Products of the stores they
have partnered with and
restaurants
The delivery staff
Channels
 Android and iOS
mobile applications
 Website of the firm

CHALLENGES BEING FACED
BY THE BUSINESS
Entrepreneurship is not an easy task and any business which exists
in the dynamic business environment would be required to ensure
that it is able to engage itself successful risk taking and that they
are easily able to combine a particular set of skills which would
then assist them in ensuring that the business is successfully able
to gain success.
The different challenges which the business can face are as follows:
1. Human resource: Gaining the right kind of employees
2. Funding: Investor issues

CONT..
3. Government regulations: The
legislations as present in Malaysia can be a
source of challenge.
4. Operational barriers: Delivery, stocking
and maintenance
5. Competition: From the large retail giants
6. Stakeholder issues

ADEQUATE SKILLS
REQUIRED
Although the number of challenges being faced by the business
may be considered to be very large in number, the different
leadership and entrepreneurial skills may be applied by the
business in order to overcome these barriers.
These skills go a long way in ensuring that the firm is able to gain a
competitive advantage in the future and is successfully able to
ensure success.

Communicati
on skills
Time
managem
ent
Resilience
Good
managem
ent
Innovation
and
creativity
Self reliant
Delegation
and
empower
ment

CONCLUSION
Therefore, from the given presentation, it can be understood that,
starting a new venture is not an easy task and with respect to this,
there are various barriers as faced by the business.
The presentation was based on a new business venture idea of an
online Grocery application which would allow the different users to
purchase their daily requirements from the application itself.

REFERENCES
Al-Nawayseh, M., 2013. Electronic commerce logistics in developing countries: The case of
online grocery shopping in Jordan (Doctoral dissertation, Brunel University School of
Engineering and Design PhD Theses).
Anantadjaya, S.P., 2013. Entrepreneurs vs. Business Plans: A study of Practicality and
Usefulness.
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Arnold, G., 2013. Corporate financial management. Pearson Higher Ed.
Baden-Fuller, C. and Haefliger, S., 2013. Business models and technological
innovation. Long range planning, 46(6), pp.419-426.
Beardwell, J. and Thompson, A., 2014. Human resource management: a contemporary
approach. Pearson Education. Bratton, J. and Gold, J., 2012. Human resource management:
theory and practice. Palgrave Macmillan.
Best, R., 2013. Market-based management. Pearson Higher Ed.

Thank
you