Detailed Business Plan: Shop Express Ltd. (Grocery Store) Analysis

This report presents a comprehensive business plan for Shop Express Ltd., a grocery store. The plan outlines the company's mission, objectives (including a 30% profit target), and strategies for success. It includes a market analysis, identifying target customers and the competitive landscape, highlighting competitors like Cactus, Cora, and Delhaize. The report details the company's products and services, which include a grocery store with various sections, along with its marketing strategies (TV, radio, and social media). The plan also covers pricing strategies, startup expenses, and financial projections, including a cost-benefit analysis and cash flow forecast. The business plan includes a section on the company's strengths, such as online service and a focus on healthy food options. Finally, the report includes a list of references used in the creation of the plan, covering topics like entrepreneurship and small business management.

BUSINESS PLAN

Shop Express Ltd
 It is an grocery store
 It contain 5 section
 Each section have a single type of the
product

Objective of the Business
 To earn an profit of more than 30%
 To able to do a proper start up
 To achieve proper amount of
sustainability
 To carry business process smoothly in the
organization

Mission of the Business
 Provide better working environment
 Quality product and services
 Building good relationship with client
 Long term sustanibility

Financial Position of Company

Marketing strategies
 To promote the business with the help of
Television media
 To promote the business in radio media
 It will also able to do the marketing in
various other social platform

Product and Service of business
 All the items which are available in
grocery store
 Packaging of restaurant service in their
Ready to Eat section
 Door to Door food Delivery Services

Market of the business
 Local customers of the city
 It also penetrate the market by the
choice and behavior of the customer
 It will take into consideration of age
group of market
 It will also take the lifestyle factor into
consideration

Strength of the Business
 It will able to provide the service in online
mode
 It is giving more emphasis upon the
healthy food
 Providing 24/7 service to the customer

Competitor in the Market
 Many similar company in the market
 Cactus the biggest competitor of the
company
 Cora and Delhaize can be consider as
stick competitor
 Different shopping center will also affect
the business.

Pricing Strategies
 Low cost of the product
 Bundle Pricing Method
 Physiological Pricing Method
 Combination of many other pricing
strategies

Start up Expenses

Forecasted Cash Flow

Cost Benefit Analysis

GRAPH PRESENTATION
Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21
0
50000
100000
150000
200000
250000
300000
Forecasted Cash Flow

NET CASH FLOW
0 1 2 3 4 5
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
9000000
Net Cash Flow

Bibliography
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