Visual Culture: Shop Window Design Analysis on Sustainability Concepts

This report delves into the critical role of sustainability in shop window design within the context of visual culture. The introduction establishes the importance of sustainability as an ethical responsibility in today's business environment. The report is structured into four parts: research, concept building, design analysis, and presentation. The research section includes a mind map on ethical responsibility, examples of shop window displays, and a descriptive analysis. The concept building section outlines the chosen concept of sustainability, product and art object usage, and potential background designs. The design analysis describes the shop window design, explores the concept's theoretical links, and discusses advantages, disadvantages, and viewer impact. The final section summarizes the group presentation, addressing issues, solutions, and the relationship to sustainability theory. The report concludes with a comprehensive reference list of books and journals supporting the analysis.

VISUAL CULTURE

Table of Contents
INTRODUCTION......................................................................................................................4
MAIN BODY.............................................................................................................................4
PART 1- RESEARCH...............................................................................................................4
Topic......................................................................................................................................4
Mind map on ‘Ethical Responsibility’...................................................................................4
5x Shop window display research images.............................................................................6
Select one shop window display related to your topic...........................................................9
Shop window display ‘descriptive’ analysis........................................................................10
PART 2 – CONCEPT BUILDING AND IDEAS EXPANSION............................................11
Mind map about topic..........................................................................................................11
Concept explanation.............................................................................................................12
5x Products use in shop window..........................................................................................12
5x Art objects use in shop window......................................................................................12
3x Background or backdrop potential for shop window design..........................................13
Images for the window design.............................................................................................15
1x Shop window design.......................................................................................................17
PART 3 – SHOP WINDOW DESIGN EXPLANATION ANALYSIS..................................17
Describe your shop window design.....................................................................................17
Explain what is the concept you are exploring?...................................................................17
What theory is your concept linked to?................................................................................18
What aspect of sustainability is relevant to your concept?..................................................18
What are the advantages and disadvantages to your concept/theme?..................................18
As producers of this window design how do you want to impact your viewer?.................18
Short sentence explaining your project................................................................................18
PART 4 – SHOP WINDOW DESIGN GROUP PRESENTATION.......................................18
Introduce your shop window................................................................................................18

Explain the concept..............................................................................................................18
What issues and solutions your project addresses................................................................19
Explain the theory................................................................................................................19
How it relates to sustainability.............................................................................................19
CONCLUSION........................................................................................................................19
REFERENCES.........................................................................................................................20
Books and Journals:.............................................................................................................20

INTRODUCTION
This is the report that has the main aim to show window display shopping. It is based
on the topic which is sustainability which plays a very important role in today's business
environment as it becomes ethical responsibility for each and every person (Purvis, Mao and
Robinson, 2019). This report will cover research in which there will be a small discussion of
the topic and a mind map on ethical responsibility. In addition to this, there will be a
discussion of concept building and ideas expansion, shop window design explanation analysis
and shop window design presentation.
MAIN BODY
PART 1- RESEARCH
Topic
The topic which is selected for this report is sustainability. Sustainability is defined as
a societal goal which has a name for a human to safely coexist on the planet for a long-term
period. It is concerned with meeting its own needs without compromising the ability of future
generations (Nishant, Kennedy and Corbett, 2020). It is necessary to understand that
sustainability is not just environmental but also includes many more activities and those
activities that provide an impact on each individual.
Mind map on ‘Ethical Responsibility’
Ethical responsibility is defined as the ability to interpret, recognize, and act upon
multiples values and principles.

 If an organisation is performing ethically then it provides many advantages as it
makes a better workplace culture and also able to build customer loyalty.
 In the case of not ethical, the organisation faces some disadvantages and limitations
which include lack of management support and cost.

5x Shop window display research images
Love parade Gucci

Gucci, US

H&M, Sweden
New look, UK

Zara, London
Select one shop window display related to your topic
New look, UK

Zara, London
Shop window display ‘descriptive’ analysis
The two images are selected in which one of them is of New Look and other one of
them is of Zara. The window is selected by New Look which is found to be a well-known
organisation in the United Kingdom and the picture shows the clothes which are hangout in
their Store. The outlet looks were very nice as they used simple lights but focus on the
effectiveness of lights which enhance their products in front of the people. The window
includes a picture of the clothes and the products of New Look.
New Look used yellow light colour which is found to be a ceiling light that is
available in a large number which makes the product more attractive. The window look will
definitely attract the individual and convince them to come to their Store (Barbier and
Burgess, 2020). This is the main reason that they choose lighting because it enhances the
product's beauty and features. The company is using sustainable sourced cotton that makes
their business sustainable.
The Zara is found to be well known because of fast fashion and they are also popular
for their window shopping. But if we compared Zara with New Look then it is very clear that
New Look is more sustainable than Zara. The reason behind this is that Zara releasing
chemicals in the environment that makes the worst position of environment.

PART 2 – CONCEPT BUILDING AND IDEAS EXPANSION
Mind map about topic

 From the mind map, it is very clear that organisation needs to make their business
sustainable if they want to survive in the market. It provides the customer loyalty as
well as able to build a reputed position in the market
 If they are not make the business sustainable like Zara then they are not able to
survive in the market.
Concept explanation
 It is identified that organisation needs to work sustainably if they want to survive in
the market.
 Sustainability does not only include environmental things but is also present in every
activity of the organisation (Sarkis, 2020). For example, an Organisation is not
behaving equally with the employees so it is not included in sustainable behaviour. It
is also a part of sustainability.
 Sustainability increases the success chances of an organisation because it creates are
trust in the customer that will result in building customer loyalty.
 A company can achieve their goals and objectives only when they make a good
position in the heart of every potential customer which can be possible with the help
of sustainable nature (Fu, 2020).
 Now it becomes the necessity of every organisation to perform sustainably because of
reducing the negative impact of unsustainable behaviour.
5x Products use in shop window
 Organisational products
 Ceiling Lights
 Automatic eco-friendly lights that focuses on products
 Solar panel
 Paper less transactions
5x Art objects use in shop window
 Displays
 Clay dummies
 Wooden hangers
 Wooden animal and creatures
 Architectural drawings that present product’s sustainability