Delivering Innovation: Shopbyallergies.com Business Report

This report provides a comprehensive analysis of the business innovation behind shopbyallergies.com, a proposed website and app designed to assist individuals with food allergies in finding suitable food products and retailers. The report begins with an introduction to the concept, emphasizing the importance of innovation in business and the need to address the growing number of individuals with food allergies. It then delves into a review of relevant literature, highlighting the critical role of innovation for organizational growth. The main body of the report introduces the proposed innovation, shopbyallergies.com, detailing its features and functionalities, and explaining how it targets a specific market segment. The analysis includes discussion on the target market, strategies for attracting customers, and the factors influencing innovative ideas. The report also provides recommendations for successful implementation of the business plan, including identifying the innovation, involving the right people, and continuous evaluation. The conclusion summarizes the key findings and emphasizes the importance of innovation for business success. The report includes a reflection report and references.

Delivering
Innovation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduction to Proposed innovation...........................................................................................1
Review of relevant literature.......................................................................................................3
Analysis of proposed innovation.................................................................................................5
Recommendation.........................................................................................................................7
CONCLUSION................................................................................................................................7
REFLECTION REPORT.................................................................................................................9
REFERENCES..............................................................................................................................12
3 Key Steps to Go from Innovation to Im3 Key Steps to Go from Innovation to Implementation
........................................................................................................................................................13

INTRODUCTION
The process of transforming an idea and invention into product and services which create
value. An idea must be replicable at an economical cost and it must satisfy specific needs and
demand. Innovation involves intentional application of data, information, imagination and
initiative for driving greater and different values from resources and it includes all processes
through which an idea are generated and transformed into desired goods. In an organisation,
innovation often results when ideas are implemented and applied by company in order to fulfil
all needs and expectations of the customers (Prajogo, 2016). Innovation assist in creating new
techniques and methods for alliance development, joint venturing, creation of buyers purchasing
power, flexible working hours and so more. The report is based on shopbyallergies.com which is
website and app where a person who have allergy can easily choose allergies which they have
and company website will lead them to select right food categories. For this, they can find out
appropriate shop where they are buying specific food products and items. The main purpose of
this is to assignment is to analyse the business idea and implementation of such plan in order to
gain attention of large number of customers. Along with this, they need to target such market
where they can easily attract desired buyers towards their sites and app.
MAIN BODY
Introduction to Proposed innovation
A business idea is the concept which can be used for financial gain and it is generally
focused on products and services that are offered in exchange of money. An idea is the base of
pyramid when it is comes to the business as a whole. When an organisation develop business
idea so they need to includes some aspects which are required for attracting customers such as
plan should be innovative, unique, problem solving and profitable. Along with this, business idea
is linked with its developers who required to identify the nature of business's value proposition in
order to launch new goods in the market place and establish competitive advantages (Maritz and
Donovan, 2015). The report is going to describe business innovative idea where an organisation
create a website and app which will be known as Shopbyallergies.com. The company develop
this innovative plan due to enhancement in number of incidents where those people who have
food allergies and such who have quite dangerous allergies through this they does not purchase
any type of food from general shops. For this, firm develop a website and app by which people
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can identify their required shops. In this site, firstly they can choose the allergy which they have
and then the website will continue to lead them towards different food categories. After that they
can find It is a website and app where they provide an individual specific services and facilities
to them that can helpful in find out that food shops where they get proper items. Along with this,
it will help in identify the specific supermarket which is available for them and total distance
from their home. With this, they can easily make proper list of food items which they required to
shops from supermarket without any hassle of looking at every items whether they are safe for
them to eat or not (Nicholls, Simon and Gabriel, 2015). This website and app is helpful for
allergic people who have face difficulties in finding required food item which can not harm them
in any manner.
For gaining success for an organisation, innovation is essential for smoothly run of
business operations and its functions in order to earn maximum profitability and income.
Shopbyallergies.com is the food retail website which help people in identify accurate food item
which they required and without allergic food products. In general words, innovation is an new
idea, thought, imaginations in the form of device and method which help firm in establishing
position in the market place. Innovation is often defined as the application of better solutions
which assist in meet with requirements, unarticulated needs and current market demand or needs.
The target market is the group of customers where company select those people who are willing
to purchase required goods and services. They are adopt various sources and methods through
which they can easily target their selected buyers such as advertisement, social media, TV and so
more. In addition to this, such people are the consumers who are likely to use specific company's
products and facilities. In the context of Shopbyallergies.com, they are target only allergic people
who have allergies from different type of items whether they are belong to any age, gender and
location (Wan, Williamson and Yin, 2015). When an organisation conduct an innovation idea so
they are establishing unique and different type of plan which attract large number of people. This
is required for company is to clear their views and review while making innovative idea for
gaining higher income and profitability. There are various factors which directly affect on
innovative ideas and analyse its possible outcomes which are described as under:
 Target market – A target market is a group of consumers or organisation which is most
likely to purchase company's goods and services. It is required for company is to target
those customers who are willing to purchase respective websites products and services.
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The business idea is develop and formulate to help such people who have allergies from
different food items. For the use of this app, an individual can easily identify different
categorised allergic product and this will assist in reach with nearby shop where they can
get right food item. It is that factor which directly affect on innovation where company
need to target desired customers and analyse their preferences. As per their requirement,
they should make proper changes in their existing products and services in effective
manner (Sanchez, Hampson and Vaux, 2016.
 Strategies – It is another factor which directly affect on innovation activities and
functions in order to gain attention of large number of customers. When company
develop and make proper strategies and policies which assist them in smoothly run of
business operations and its functions. In addition to this, specific app help people in find
out that supermarket where they can easily get required food items.
Review of relevant literature
Innovation is required for reach with set goals and targets of an organisation and it will
helpful in acquiring high growth and success level. An organisation adopt innovation as their
priority to survive in different global market place and it is rapidly changes in business
environment. The innovation implementation is essential which directly affect on business
operations and its functions in better manner. Innovation is important for the higher growth of
any organisation (The Key to Successful Innovation Is Proper Implementation. 2018s). For
successful execution of innovation, manager require to know what are the general requirements
for developing innovative organisation and how this contribute to gain its growth and
development. Innovation define as the changing processes and creating more effective products,
procedures and ideas. For business, it is required to implement new ideas, developing dynamic
goods and help in make improvement in their current services and facilities. Innovation can be
used for gaining higher growth and success for an organisation and it will assist in adopting and
growing in whole market place (Madeddu, Gallent and Mace, 2015).
As per the described report, group members has specific innovation which is develop a
website and app through which an individual who have suffer from allergies so they are faced
while eat something outside the home. For this app, they can easily find out shop for food as per
their preferences. The website are useful for those people who have allergy from food items such
as peanuts, tree nuts, fish, shellfish, cow's milk and egg mainly occurs among children. There are
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some common allergies which is found in adults such as peanuts, tree nuts, fish, shellfish, fruits
which includes apples and peaches and vegetables. On the other hand, there are estimated 2
million people situated in United Kingdom bare living with a diagnosed food allergy. The person
who are suffer from coeliac disease are approximately 6,00,000. While implementing innovative
activities and functions, the company required to focus on different factors such as resources,
cost, value, sources, methods and so more. Such factors are directly or indirectly affect on
business innovative ideas in better way (Bienkowska-Gibbs and et. al., 2016).
When shopbyallergy.com innovate their business idea so that they are analyse various
ways through which they are easily implement this plan in better manner. These are described as
under:
 Identify the innovation – Firstly, they need to analyse new ideas and thoughts which are
helpful in developing unique type of goods and services in proper manner. Driving
innovation is critical factor for an organisation which operate from top to bottom, but
innovation are come into various forms for each association (3 Key Steps To Go From
Innovation to Implementation. 2019). Along with this, it is necessary for any organisation
is to analyse whole market place as per this they are identify required business which are
not establish yet by anyone.
 Get the right people involved – For getting idea into action, the manager lead to change
in proper manner. In the context of shopbyallergy.com, when company develop this
website and app where they are required various persons who are perform different roles
and responsibility to operate specific functions and activity. This will help them in
smoothly run of business operations and functions effectively. For making innovative
business idea, any company owners and may be CEO need to lead the work and task for
gaining higher success and growth level. Before fully implementing an idea, they
required to analyse staff members, shareholders and other employees who are take
participation in this procedures (Naci, Carter and Mossialos, 2015). For developing new
business idea which is effective for an organisation which help them in gaining attention
of large number of customers as well as acquire competitive advantages.
 Evaluate, test and analyse – It is the last way which help them in implementation of
innovation functions and activities in an organisation. This is the last stage where
manager need to monitor the progress of their innovative idea throughout its development
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and growth. Another step is to analyse their employees innovative thinking which assist
them in developing unique and different type of business idea for further success and
development. In the regard of shopbyallergy.com, before developing this plan they
evaluate and measure their employees efficiency as per this they are distribute work in
better manner. They are analyse different customers preferences and priorities according
to this they are develop features in this specific app or website that can be useful for all
allergic people.
On the basis of above description, it can be analysed that there are various ways through
which innovation can be implemented within an organisation (Kempton, 2015). For this, they
can develop new business idea which are made as per the demand and requirement of common
people. As per the scenario, due to increasing in number of allergic people, group of people are
develop shopbyallergy.com website and app which assist large number of people who have
allergies so they are use this app for identify those shop where they are get right food item.
Analysis of proposed innovation
It can be analysed that innovation is the procedure which help in developing and
implementing a new idea. It is the process of taking useful in creating ideas and transform them
into desired goods and services for smoothly run of business operations. Such helpful ideas are
the results or outcomes of creativity which is the major factor of innovation. In addition to this,
for developing innovative goods and services an individual must have creative ability which
shows unique way to create business ideas and plan. Delivering innovation is essential for
business success and develop creative idea for gaining attention of customers and allergic people
who are not easily find their required products (Costa-Campi, García-Quevedo and Trujillo-
Baute, 2015). With the help of this innovative app or website, they can easily sort the food as per
allergies which have among people after that this website will lead towards different food
options then once they select the option that provide information about nearby supermarket
where they get food. They are tied up with different supermarket or food manufacturer so they
will easily provide their database.
Along with this, when an individual have serious allergic problem with any of the food
item so this is difficult for them is to purchase meal which seem like a threat instead of pleasure.
There are various companies which also developing apps which can be used for identify right
product or find shop nearby the house. There are different key elements of innovation which help
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in analysing whole company activities and functions in better manner. Such are described as
under:
Collaboration – It is that aspect which help in performing group work with proper
coordination. For creating any innovation, it is required for all group members is to perform
duties and roles in better manner (Pines And et. al., 2016). It can be analysed that collaboration is
not easy because most of the time there is conflicts and disputes are occurs among team
members. In this, each person has perform equal responsibility to be performed and make
innovative method or techniques. When they are work together so they can easily gain desired
goals and targets by arranging some services. It means the capability and ability to think together
and act on difficult projects. In the context of shopbyallergy.com, if all the group members are
not performed work in better manner so they does not developed this app or website. Without
coordination and collaboration among team members, it is is not possible to create such type of
advance app which are helpful for large number of people. Mainly such individual who are suffer
from any kind of food allergy.
Ideation – It is the procedure where group members are generate ideas and solutions
through conducting sessions and programs (Witell and et. al., 2016). This is useful for
developing and making effective idea which assist in attracting large number of customers. The
group of members has one lead person who are guide and manage all functions and activities
related to make innovation app and website which are provide help to the allergic people. This is
one of the unique type of innovation where people have allergy can easily find out such shop
nearby their home. All the team members are work on this innovation for make it successful and
reach with end goals.
Implementation – It is one of the effective component which directly affect on business
operation and its functions. For implementing innovation, it is required for group members is to
analyse it properly in order to gain income and profitability. Shopbyallergy.com is the app or
website which is made for providing accurate information about food to people who have allergy
with various food items such egg, peanuts, groundnuts, soya and so more (Ellner and et. al.,
2015). At the time of implementation, they need to examine people wants and needs and how
this will be helpful for them in better manner. This will assist in analysing and examining users
preferences and choices as per this they need to make proper changes.
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From the above description, it can be analysed that such elements assist in identify how
things will be directly affect on innovative activities and functions effectively. The main purpose
of innovation is to create effective business which operate and regulate for fulfil all demand and
expectation of the people (Mergel, 2016). With the help of such components, group members can
easily analyse innovative activity which are required for gain attention of customers who have
allergies. So the app or website help them in identify accurate food item to those people who
have allergy.
Recommendation
It can be recommended that innovation is the process which assist in developing and
creating business idea that can be helpful in acquiring high success and growth level. For
attracting large number of customers, they can add some innovative features such as they can
upload the recipes which are helpful in getting knowledge and information about desired food
item. With this, they can satisfy all customers needs and wants in proper manner along with
gaining profitability and income. They can tied up with different restaurants which can be
helpful in making strong connection with them. Along with this, they can earn profit by
developing public forum where people can expand their business by adding new features such as
they update ad upload the recipes of different foods. They need to describe full detail of their
food items by which people can easily get information and data related to allergic items. Due to
enhancement in number of those people who have allergies so they can gain accurate shop which
is near to the home. Along with this, they are required to update their app and website on regular
basis which help them in make connection with their customers.
CONCLUSION
According to the above described report, it can be analysed that business idea must be
replicable at an economical cost and it must satisfy specific needs and demand of the people. In
an organisation, innovation often results when ideas are implemented and applied by company in
order to fulfil all needs and expectations of the customers. Effective business idea help any
company for gaining higher success and growth in the limited time period. When an organisation
develop business idea so they need to includes some aspects which are required for attracting
customers such as plan should be innovative, unique, problem solving and profitable. Along with
this, it will help in identify the specific supermarket which is available for them and total
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distance from their home. For gaining success for an organisation, innovation is essential for
smoothly run of business operations and its functions in order to earn maximum profitability and
income. Innovation is required for reach with set goals and targets of an organisation and it will
helpful in acquiring high growth and success level. With the help of this, most of the people are
feel relax and stress free for searching right food item in less time period.
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REFERENCES
Books and journals
Prajogo, D.I., 2016. The strategic fit between innovation strategies and business environment in
delivering business performance. International Journal of Production Economics. 171.
pp.241-249.
Maritz, A. and Donovan, J., 2015. Entrepreneurship and innovation: Setting an agenda for
greater discipline contextualisation. Education+ Training. 57(1). pp.74-87.
Nicholls, A., Simon, J. and Gabriel, M., 2015. Introduction: Dimensions of social innovation.
In New frontiers in social innovation research (pp. 1-26). Palgrave Macmillan, London.
Wan, F., Williamson, P.J. and Yin, E., 2015. Antecedents and implications of disruptive
innovation: Evidence from China. Technovation. 39. pp.94-104.
Sanchez, A.X., Hampson, K.D. and Vaux, S. eds., 2016. Delivering Value with BIM: A whole-of-
life approach. Routledge.
Madeddu, M., Gallent, N. and Mace, A., 2015. Space in new homes: delivering functionality and
liveability through regulation or design innovation?. Town Planning Review. 86(1).
pp.73-95.
Bienkowska-Gibbs, T. and et. al., 2016. Evaluating the role and contribution of innovation to
health and wealth in the UK: a review of innovation, health and wealth: phase 1 final
report. Rand health quarterly. 6(1).
Naci, H., Carter, A.W. and Mossialos, E., 2015. Why the drug development pipeline is not
delivering better medicines. BMJ. 351.
Kempton, L., 2015. Delivering smart specialization in peripheral regions: the role of
Universities. Regional Studies, Regional Science. 2(1). pp.489-496.
Costa-Campi, M.T., García-Quevedo, J. and Trujillo-Baute, E., 2015. Challenges for R&D and
innovation in energy.
Pines, J.M. And et. al., 2016. Aligning payment reform and delivery innovation in emergency
care. Am J Manag Care. 22(8). pp.515-8.
Witell, L. and et. al., 2016. Defining service innovation: A review and synthesis. Journal of
Business Research. 69(8). pp.2863-2872.
Ellner, A.L. And et. al., 2015. Health systems innovation at academic health centers: leading in a
new era of health care delivery. Academic Medicine. 90(7). pp.872-880.
Mergel, I., 2016. Agile innovation management in government: A research agenda. Government
Information Quarterly. 33(3). pp.516-523.
Tsou, H.T., Cheng, C.C. and Hsu, H.Y., 2015. Selecting business partner for service delivery co-
innovation and competitive advantage. Management Decision. 53(9). pp.2107-2134.
Online
The Key to Successful Innovation Is Proper Implementation. 2018. [Online]. Available through:
<https://chiefexecutive.net/the-key-to-successful-innovation-is-proper
implementation/>.
3 Key Steps To Go From Innovation to Implementation. 2019. [Online]. Available through:
<https://www.naylor.com/associationadviser/3-steps-innovation-to-implementation/>.
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