Mixed Method Research Report: Ethical Consumerism and ShopHere

This report presents a mixed method research analysis focused on the ethical consumerism market and its suitability for ShopHere. The research aims to determine if sustainability measures can attract more consumers, with specific objectives including examining ethical consumerism's feasibility, investigating sustainability's role in consumer retention, and recommending strategies for improving sales and profitability. The study employs a pragmatism research philosophy and a deductive research approach, utilizing both qualitative and quantitative data. The research explores the current market, the research methodology, and the use of explanatory research designs and SPSS for statistical analysis. Data will be collected using appropriate sampling techniques to assess consumer behavior and the impact of ethical considerations on purchasing decisions. This research provides a framework for understanding the market dynamics and consumer preferences, which can provide ShopHere with actionable insights for strategic planning and market positioning.

Running head: MIXED METHOD RESEARCH
Mixed method research
Name of the student
Name of the university
Author Note:

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MIXED METHODS RESEARCH
Executive Summary
The following research has been based on the mixed research methods. The research has been
carried out to critically investigate on the suitability of the market of ethical consumerism for
“Shop here”. The following research starts with the working title of the study and proceeds
with the discussion of the research aims, objectives, questions and the other different
perspectives including the methods used in the research and the processes by which data for
the research was collected and then was analysed accordingly. The research has suggested the
use of the pragmatism research philosophy and the use of the deductive research approach in
order to conduct the research by the help of the collection of both the qualitative as well as
the quantitative research data. The use of the pragmatism research philosophy is suggested as
because the pragmatism research philosophy generally selects the theories and the concepts
that contains genuine and valid actions to support the theories. On the other hand, the use of
the deductive research approach can facilitate the use of the quantitative as well as the
qualitative research data in a systematic and scientific manner. The research has proved to be
a success as because before the selection and justification for the selection of the different
research perspectives, the research has provided the discussion of all the present methods and
analysis in a proper and effective manner. The research will be completed with the use of the
explanatory research designs and the SPSS method will be used to complete the statistical
analysis of the following data. Lastly the data will be collected from the selected sample by
means of the appropriate sampling technique.

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MIXED METHODS RESEARCH
Bibliography
Jackson, Sherri L. Research methods and statistics: A critical thinking approach. Cengage
Learning, 2015.
Sekaran, Uma, and Roger Bougie. Research methods for business: A skill building approach.
John Wiley & Sons, 2016.