Investigating Shopper Influence on Costs & Tech in Competitive Markets

This research report investigates how competitive markets empower shoppers by reducing costs and fostering interest in new technologies. It examines the impact of interest rates and technological advancements on consumer behavior, using literature reviews and surveys to gather data. The study employs a mixed research design, combining qualitative and quantitative methods for a comprehensive analysis. Data collection involves both primary and secondary sources, with ethical considerations addressed to ensure privacy and prevent plagiarism. The research methodology includes a detailed timeline, outlining key activities from issue selection to report submission, ultimately aiming to provide insights into the dynamics of shopper influence in competitive markets.

Running Head: RESEARCH
RESEARCH

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Table of Contents
Research topic............................................................................................................................2
Research background.................................................................................................................2
Research questions.....................................................................................................................2
Research significance.................................................................................................................2
Research methods.......................................................................................................................3
Research strategy....................................................................................................................3
Research design......................................................................................................................3
Data collection methods.........................................................................................................4
Data analysis method..............................................................................................................4
Sampling method....................................................................................................................4
Ethical consideration..............................................................................................................5
Research timeline...................................................................................................................5
References..................................................................................................................................7

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Research topic
How competitive markets advantage shoppers by putting descending weight on costs and
interest in new advances and the improvement of new technology that address the issues of
purchasers"
Research background
In the current era, it is effective for the organization to comprehend the interest and new
technology for addressing issues of the purchaser. Moreover, the attractive interest rate could
be an important aspect to retain a purchaser. The organization could also improve their
understanding towards the new advances and comprehend new ways for the accomplishment
of desire goal (Mackey and Gass, 2015). Furthermore, it is examined new technology offer an
opportunity to directly communicate with their purchaser and comprehend their issues that
will be effective for making a reliable solution with respect to the current issues of the
consumer. It could also be vital for increasing the consumer’s satisfaction level towards the
goods and services of the organization.
Research questions
 How interest rate and new technology can influence the purchaser?
Research significance
This research will be imperative for increasing the understanding of the role of shoppers in
putting descending weight on costs and interest in new advances and the improvement of new
technology that address the issues of purchasers. This research also supported to increase the
understanding in the context of research methodology that could be imperative for the
accomplishment of the desired goal. It could also be imperative to improve research skills as
well as conceptual information in the context of research matter. These research tools are
research strategy, research design, data collection method, data analysis method, ethical
method (Taylor, Bogdan, and DeVault, 2015).

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Research methods
Research methodology could lead to select the research tools and techniques for making a
reliable decision in the context of the current matter (Flick, 2015). There are certain tools and
technology that could be considered in the research methodology like research strategy,
research design, data collection method, data analysis method, sampling method, and ethical
consideration. These are discussed as below:
Research strategy
In this research, both literature review and surveys through questionnaire strategies would be
used by an investigator. Surveys through questionnaire would be used to capture the primary
information regarding research issues. In this way, a survey would be conducted on different
shoppers (Bresler, and Stake, 2017). Furthermore, close-ended questionnaire structure would
be used to frame the questions that would aid to understand the research concern. This would
be beneficial for attaining the aim and objectives of investigations (Mackey, and Gass, 2015).
Literature review strategy would be used to capture the secondary information about research
concern. There are different sources of secondary data collection such as journal articles,
textbooks, and online websites. These are beneficial to gather the opinion of different authors
regarding research concern. Thus, it is significant to gather relevant and authentic information
in the research study (Silverman, 2016).
Research design
In this investigation, a mixed research design would be beneficial for assessing the research.
This research design would be selected as it contains the characteristics of both qualitative
and quantitative research design (Ledford and Gast, 2018). In such a manner, qualitative
research design would be beneficial for gathering the conceptual information with regards to
research issues (Taylor, Bogdan, and DeVault, 2015). Along with this, quantitative research
design would be essential for pooling the statistical information associated with research

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issues. Furthermore, qualitative data would be gathered through literature review and
quantitative data would be pooled via survey through questionnaires. This would lead to
attaining research aim and objectives of investigation (Flick, 2015).
Data collection methods
In this dissertation, both primary and secondary data gathering technique could be beneficial
for pooling the information about research issues. In such a manner, primary data would be
gathered through survey through a questionnaire. This would aid to collect the fresh and first-
hand information regarding research issues. Together with, secondary data would be
collected via different sources such as journal articles, textbooks, academic publications, and
online websites. This would be beneficial for gathering the authentic data as it is already
published by different authors (Bresler and Stake, 2017).
Data analysis method
In this research, a researcher will use data analysis method to evaluate the collected
information about the research matter (Smith, 2015). There are two kinds of methods that will
be used by an investigator named qualitative and quantitative data analysis method. In the
qualitative data analysis method, the researcher will evaluate the conceptual data and meet
aim and objectives. Apart from this, it is evaluated that the quantitative data analysis
technique could be vital for examining statistical data in the context of current research issue.
These methods will be imperative to research at the reliable conclusion.
Sampling method
Sampling method could lead to select suitable sample size to perform this study as well as
meet the research aim and objectives. In the sampling method, there are two kinds that are
considered in the sampling method like probability and non-probability sampling method. In
this research, the investigator will give more priority to the probability sampling method
rather than a non-probability sampling method. Since this method could lead to randomly

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select research candidates for performing research and accomplish their desired goal. Further,
the non-probability sampling tool could create biases in the research hence this method will
not be practiced by a research scholar. This research is subjective in nature hence the
researcher will select the probability sampling method (Quinlan, Babin, Carr, and Griffin,
2019).
Ethical consideration
Ethical consideration is beneficial for completing the research in an ethical way. During the
research, an investigator can face different ethical challenges such as plagiarism issues,
copyright concern and privacy issues (Bryman and Bell, 2014). In this way, an investigator
will follow the privacy act to keep confidentiality of participants during and after the research
as well as securing the data (Ledford, and Gast, 2018). Moreover, a researcher will use their
own words for avoiding the plagiarism issues. In this way, the researcher will give a proper
in-text citation in each paragraph to eliminate the copyright concern. The researcher will also
use secondary information through second-hand sources to support the primary data. This
would lead to complete the research in an ethical way (Ledford, and Gast, 2018).
Research timeline
The research timeline could be imperative for the accomplishment of research objectives. The
research will select suitable methods for accomplishing the research objectives (Dang, and
Pheng, 2015).The following research activities will consider by the researcher to conduct
their research:
Research Activities Estimated time
1 2 3 4 5 6 7 8 9 10 11 12 13 1
4
15
Selection of research issue
Evaluation of research matter

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Data collection method
Selection of data analysis
method
Selection of sampling method
Final writing
Report submission
In the context of above table and chart, it can be concluded that there are creation research
acts that be considered by the research named selection of research issue, evaluation of
research matter, data gathering process, data evaluation tool, selection of sampling method,
final writing, and report submission. From a comparison of other research activities, data
collection activities will take more time as compared to other research activities.

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References
Bresler, L. and Stake, R.E., 2017. Qualitative research methodology in music education.
In Critical Essays in Music Education (pp. 113-128). Routledge.
Bryman, A. and Bell, E., 2014. Research methodology: Business and management contexts.
Oxford University Press Southern Africa.
Dang, G. and Pheng, L.S., 2015. Research methodology. In Infrastructure Investments in
Developing Economies (pp. 135-155). Springer, Singapore.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Ledford, J.R. and Gast, D.L., 2018. Single case research methodology: Applications in
special education and behavioral sciences. Routledge.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. South
Western Cengage.
Silverman, D. ed., 2016. Qualitative research. Sage.
Smith, J.A. ed., 2015. Qualitative psychology: A practical guide to research methods. Sage.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research
methods: A guidebook and resource. John Wiley & Sons.