TOUR100: Comprehensive Report on Shopping Tourism and its Impact

This report, prepared for TOUR100, provides a comprehensive overview of shopping tourism. It begins with an introduction to the concept, defining it as the intersection of consumer behavior and retail experiences within the tourism sector. The report then explores the relevance of shopping tourism, highlighting its role in promoting destinations and driving economic activity. Key factors influencing shopping tourism, such as commercial power, cultural attractions, and consumer research, are discussed. The importance of understanding consumer purchase behavior, including personal, psychological, and social factors, is also analyzed. Finally, the report examines the future development of shopping tourism, emphasizing the significance of brand awareness, marketing strategies, and partnerships within the travel industry. The conclusion summarizes the key findings, emphasizing the value of shopping tourism for both destinations and retailers.

Running head: REPORT 1
TOUR100
STUDENT DETAILS:
12/12/2019

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Contents
Introduction......................................................................................................................................4
Shopping tourism.............................................................................................................................4
Relevance of shopping tourism.......................................................................................................5
Factors to affect shopping tourism..................................................................................................6
Importance of understanding of purchase behavior.........................................................................7
Future development of shopping tourism........................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

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Introduction
In a service industry, the functions related to culture, holiday as well as tourism has been
a center of the great part of a consideration of revolution of modern form. In the present world,
the tourism sector makes progressing, when a procedure of globalization encourages upcoming
expansion of a tourism sector. The shopping tourism becomes specifically famous because of the
current differences in a financial condition in various nations as well as the different business
expansion. The shopping tourism is the sector of which this centers the relation between
consumers who look through available services as well as products and acquire the proper
selection of them (specifically for leisure, vacation, or purpose to run business) as well as retailer
who presents all these. In the following parts, the shopping tourism, relevance of shopping
tourism is discussed and critically examined. This report also discusses factors to affect shopping
behavior, importance of understanding of purchase behavior as well as future development of
tourism shopping industry.
Shopping tourism
The shopping tourism is considered as the sector of which it centers the relation between
consumers who look through obtainable services and products, as well as purchase the
appropriate choices of them and retailer who state all this (Régi, Rátz & Michalkó, 2016). The
shopping tourism steers the tourist to the destination. The art of shopping is different at the time
of travelling. This involves duty free shopping in the airport, acquiring luxury products, going in
the shopping mall, department store and outlet, exploring domestic brand, encouraging domestic
artisan business along with locally resourced materials. The shopping tourism for some can be

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the trip to Christmas marketplaces in Europe, challenging for black Friday sale in USA and
January sale in United Kingdom. It is evident that shopping is beneficial to encourage the travel.
In 2014, ‘Global Report on Shopping Tourism’ presented by World Tourism Organization has
recognized shopping as the main effect on tourism trend internationally (Suhartanto & Triyuni,
2016).
Relevance of shopping tourism
The shopping tourism is important tool for promoting destination. The expansion of
shopping tourism is nearly tangled with permutation of tourism as well as striking shopping
opportunity. For an example, various people travel for enjoyment just because they desire to get
enjoyment. Similarly, they become concerned in travelling, if they cannot just have fun at the
time of travelling, however do shopping as well as acquire item that they require at the low cost
or of high quality. It can also see that the expansion of shopping tourism is actually striking not
just intended for customer however also for organizations, involving the tourism organizations as
well as organizations making services or products purchased by tourists at time of traveling.
According to Choi, Law and Heo (2018), the tourism organizations advantage because they draw
attention of customer and can develop the business. The organizations making services and
products enhance the sale rate without enhancing export.
Further, go for shopping as well as feeling tourism are 2 related functions in tourist places
along with commercial sector keeps the intense or direct communication to the tourist activities.
The tourism stands out as important financial functions of the turn of a century because of being
indubitable element of establishment as well as human exchange in the present community. In
this way, it is becoming the progressively appropriate element of tourism value-chain. More

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significantly, shopping is main type of expenditures of tourists, stating the important resource of
the earning for central economy both openly as well as through various connections to different
sector in the economy (Hew, et. al, 2018).
Factors to affect shopping tourism
The shopping Tourism is becoming increasingly relevant element of tourism value-chain.
The shopping tourism is considered as the approach focused on purchasing of service as well as
good in visited location. For developing and selling the experience for customer interested in
shopping tourism, this is significant to consider various elements. They are the commercial
power of places where the establishment is placed, cultural or tourist powers combined with
trading powers, research of the target marketplace, and establishment of the service - a way of
domestic shop and the experience that may be complemented with different services and goods
of hotels (Kong & Chang, 2016).
In the present time, the trading sector and touristic sector unite the forces as motor of
financial development as well as social development because of the feature of dynamization
along with complementarily, in the manner that this joint effect is great in comparison of sum of
effect that may be attained individually as they assist to get better for the competitiveness of
tourist destinations. Therefore, the main purpose is to formulate the travelling experience, which
one can provide in the hotel, either as primary experience or secondary experience by turn it in
the packages of service for the hotels and consequently into one of the main attractions of your
hotel chain. In this way, the category of the tourism has become:
 The frequent as well as developing inspiration for tourist.
 The transversal function tourism industry

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 The products of main development in industry
 One of approaches with greatest expectation because of the prospective (Bar-Kołelis &
Wendt, 2018).
Importance of understanding of purchase behavior
The purchasing behavior is the significant point for consumer during considering as well
as assessing of specific products (Timothy, 2017). The consumer in rational consideration
procedure depended on financial actuality related to the products, price, services as well as time.
The consumer purchasing behavior is element of behavior of people and by considering previous
purchasing behavior, marketer may assess how consumer may behave in upcoming period while
taking purchasing decision. There are some factors that influence the purchase decision such as
personal factors, psychological factors, situational factors as well as social factors. In personal
factors, there are referred exclusive for all the consumers. These data are age, location of
domicile, gender, working conditions, financial conditions, as well as self – awareness
(Mahmoodh & Ahmad, 2016).
Moreover, there are 4 significant psychological elements influencing the consumer’s
purchasing behavior, such as perception, inspiration, knowledge, belief along with attitude. The
travelling motivation as psychological elements does affect some souvenir purchasing,
characteristics of products as well as store traits. The social factors affect the purchasing
behavior of consumer. The significant social factors include reference’s group, families, roles as
well as background. According to Zaidan (2016), the reference group has been rendering data
related to store as well as souvenir product in well manner. However, the members do not tag on
the team influence. As per the findings of Choi, Heo and Law (2016), the reference groups,

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families, prices, excellence, as well as color elements were the furthermost predictors of
behavioral intent. The influence of situational elements on consumer’s purchasing behavior has
assessed in the significant researches broadly. Furthermore, the purchase decision creating
procedure will based on the situations, available alternative in marketplace, the motivation of
purchaser, the involvement as well as previous understanding with the products.
Future development of shopping tourism
The brands consciousness, advertising as well as public sources in major resources
marketplaces are significant. Over previous 5 to 10 years, there has been a surge in various
departmental stores, outlet mall as well as different shopping places. As this sector prolongs to
develop, the organizations are ramping up the effort to be noticeable at the trade show,
increasing the marketing and promotion team, and creating the partnership with airline, traveling
operator, online travel organizations, offline travel organizations along with financial services
organizations. This is expected that the trends would be continued in the upcoming period. The
methods of promotion would be more complicated as the retailer creates the deep understanding
as well as connect more to the tourism sector (Rovai, 2016).
In addition, certain shopping places are providing forward-thoughts by getting travel
connection like WTTC, UNWTO, PATA, and partnering with tour organizations, for an example
Virtuoso. In addition, certain retailers are currently hiring tourism expert and tourism consultant
in the marketing, public relationship as well as digital team to develop understanding related to
the journey along with travel selection of the consumers (Oviedo-García, et. al, 2016). There is
some advancement on geo-targeting possible customers before or at a time of trip. There is even
personalized message option available for the customer at the time of going to destination. In this

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way, this is similarly significant that the tourism sector starts to know the retail business along
with opportunities to provide customers need as well as to make economic reward. The retailer
no longer needs for funding the tour operator for attracting the customer. In the future, the
retailers will require applicable or high-spending people to make win-or-win Company.
Conclusion
As per the above analysis, it can be concluded that the tourism marketing is significant
operational field in the tourism business corporation. The shopping tourism is one of the
significant tools to attract tourists. It is a multi-billion dollar international sector, even though the
accurate size is tough to restrain. It can say that the shopping tourism is a great prospect for the
destination and retailer not to be missing. In the high competition in market, this is difficult for
the destination as well as retailer to place them obviously as the shopping place along with
tourist friendly for the whole customer’s journey, initiating with the researches, to making plan
and bookings. It can say that it is beneficial to increase revenue. The shopping industry has great
contribution towards economy of nations.

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References
Bar-Kołelis, D., & Wendt, J. A. (2018). Comparison of cross-border shopping tourism activities
at the Polish and Romanian external borders of European Union. Geographia
Polonica, 91(1), 113-125.
Choi, M. J., Heo, C. Y., & Law, R. (2016). Progress in shopping tourism. Journal of Travel &
Tourism Marketing, 33(sup1), 1-24
Choi, M., Law, R., & Heo, C. Y. (2018). An investigation of the perceived value of shopping
tourism. Journal of Travel Research, 57(7), 962-980.
Hew, J. J., Leong, L. Y., Tan, G. W. H., Lee, V. H., & Ooi, K. B. (2018). Mobile social tourism
shopping: a dual-stage analysis of a multi-mediation model. Tourism Management, 66,
121-139.
Kong, W. H., & Chang, T. Z. (2016). Souvenir shopping, tourist motivation, and travel
experience. Journal of Quality Assurance in Hospitality & Tourism, 17(2), 163-177.
Mahmoodh, S., & Ahmad, R. B. (2016). Evaluating the Factors Influencing Outbound Shopping
Tourism among Maldivians. Electronic Journal of Business and Management, 1(1), 33-
44.

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Oviedo-García, M. Á., Vega-Vázquez, M., Castellanos-Verdugo, M., & Reyes-Guizar, L. A.
(2016). Tourist satisfaction and the souvenir shopping of domestic tourists: Extended
weekends in Spain. Current issues in Tourism, 19(8), 845-860.
Régi, T., Rátz, T., & Michalkó, G. (2016). Anti-shopping tourism: A new concept in the field of
consumption. Journal of Tourism and cultural change, 14(1), 62-79.
Rovai, S. (2016). Chinese outbound shopping tourism: A market-driven approach for the luxury
and fashion industry. Symphonya. Emerging Issues in Management, (1), 56-63.
Suhartanto, D., & Triyuni, N. N. (2016). Tourist loyalty toward shopping destination: the role of
shopping satisfaction and destination image. European Journal of Tourism Research, 13,
84.
Timothy, D. J. (2017). Shopping tourism. Special interest tourism: concepts, contexts and cases,
134-144.
Zaidan, E. A. (2016). Tourism shopping and new urban entertainment: A case study of
Dubai. Journal of Vacation Marketing, 22(1), 29-41.