Report on Personal Marketing Goals, Objectives, and SMART Criteria

This report presents a comprehensive analysis of marketing goals, encompassing both short-term and long-term objectives. It begins by outlining the author's immediate goals, such as enhancing leadership and communication skills within the next 1-3 years, aiming to secure a marketing manager position in a multinational organization. The report emphasizes the importance of building trust and self-marketing. It then transitions to long-term goals, envisioning the establishment of a marketing agency within the next decade. The author acknowledges the need for improved leadership, decision-making, and technical skills. Finally, the report details specific objectives using the SMART criteria, including improving interpersonal skills through presentations, developing leadership capabilities through simulation exercises, and achieving sales targets in the next financial year. This report provides insights into career planning and skill development.

Activity

Contents
Short Term Goals........................................................................................................................................3
Long Term Goals.........................................................................................................................................3
Goals and Objectives for SMART criteria...................................................................................................4

Short Term Goals
 In the next 1-3 years I see myself being a part of recognized multination organisation as a
marketing manager.
 My biggest strength is communication. I have the ability to convey my views and
opinions across in an effective manner.
 For the next 1-3 years I would like to focus on my ability of leadership. This emphasis
will help me in leading a group of members towards organizational goals. I would be able
to channelize my interpersonal strength to deal with challenges that are being faced along
with.
 The technical & leadership behaviour that I want to develop is building trust. I believe
that this building trust requires a lot of hard work but rewards in a long term. The biggest
benefit that I will derive when focusing on this behaviour is that people who are
associated with me directly or indirectly will feel proud as their views and opinions are
heard and respected throughout.
 Initially I have to learn to market myself to be more perceived as more competent. This
will help me in landing a good position with a multinational organisation. I have to gather
as much as possible relating to the market and industry in which I want to pursue. This
will help me in gathering the ideal skills and understand the manner in which technology
operates. Self-educate is the practice I have to develop so that experiences and knowledge
can be channelized for further growth.
 The crucial skills and behaviours which are required in a marketing role are team work,
communication, adaptability and creativity. These skills will assure that I am able to do
well in the current job.
Long Term Goals
 In the next 10 years, I wish to own a marketing agency operating throughout the United
Kingdom.
 I have basic set of skills of communication and leadership which are required to meet my
long term goals but they need proper and continuous grooming to achieve as I am not yet
confident that I can run my own business.
 I indeed have some of the personal goals of settling down and looking after my family
that may hamper the professional growth. I have to frequently be with my parents due to
some of their health complication and they are priority for me. When it comes to
choosing professional growth or family support I would choose family.
 There are numerous skills and capability that I have to work upon to make sure that I am
confident and capable enough to run my own business. I initially have to make sure that I
am proficient leadership capability I should be able to run and influence a number of
people to follow my vision and path. There should be a sufficient decision making
capability as business environment today is ever changing. I should have appropriate
technical skills and must be able to use all the platforms supported with appropriate

knowledge. I can further enhance my interpersonal skill so that I am able to have an
effective conversation and motivate the people as well.
Goals and Objectives for SMART criteria
 To achieve best presentation award by means of improving my interpersonal skill through
watching debates and presentation in the time span of 6 months.
 To develop leadership capabilities through simulation exercises within a time frame of 9
months.
 To win best salesperson award by bringing maximum revenue to the company through
sales of electronic products in the next financial year.