Marketing Assignment: Short-Term and Long-Term Goals and Objectives

This assignment presents a detailed exploration of marketing goals and objectives, encompassing both short-term and long-term perspectives. It begins by outlining the student's short-term goals, which include aspirations to become a marketing manager in a multinational organization within 1-3 years, emphasizing strengths in communication and a desire to develop leadership skills. The assignment then delves into the technical and leadership behaviors the student aims to cultivate, such as building trust and improving self-marketing. Furthermore, it identifies crucial skills like teamwork, adaptability, and creativity required for success in a marketing role. Shifting to long-term goals, the assignment envisions the student owning a marketing agency within the next 10 years. It acknowledges the need for continuous skill development in leadership and decision-making, along with the importance of technical and interpersonal skills. Finally, the assignment introduces specific goals and objectives using the SMART criteria, including improving interpersonal skills to achieve a presentation award, developing leadership capabilities through simulation exercises, and aiming to win a sales award by maximizing revenue within the next financial year.

Activity Slide 7 and 17

 Slide 7
 Slide 17
Table of contents

Activity (Slide 7)
Short term Goals
 Where do I see myself in next 1-3 years?
 What would I describe as my biggest strengths?
 What one strength would like to focus on to meet my goals for next
1-3 years?
 Which technical & leadership behaviour would I want to develop that
could have the biggest impact in my current role?
 What do I need to learn or do differently to be more successful
 What skills/knowledge/behaviour do I plan to develop to become
fully competent in my current role?

 In the next 1-3 years I see myself being a part of recognized
multination organisation as a marketing manager.
 My biggest strength is communication. I have the ability to
convey my views and opinions across in an effective manner.
 For the next 1-3 years I would like to focus on my ability of
leadership. This emphasis will help me in leading a group of
members towards organizational goals. I would be able to
channelize my interpersonal strength to deal with challenges
that are being faced along with.
Short Term Goals

 The technical & leadership behaviour that I want to develop is
building trust. I believe that this building trust requires a lot of
hard work but rewards in a long term. The biggest benefit that I
will derive when focusing on this behaviour is that people who
are associated with me directly or indirectly will feel proud as
their views and opinions are heard and respected throughout.
Continue…

 Initially I have to learn to market myself to be more perceived as
more competent. This will help me in landing a good position with a
multinational organisation. I have to gather as much as possible
relating to the market and industry in which I want to pursue. This
will help me in gathering the ideal skills and understand the manner
in which technology operates. Self-educate is the practice I have to
develop so that experiences and knowledge can be channelized for
further growth.
 The crucial skills and behaviours which are required in a marketing
role are team work, communication, adaptability and creativity.
These skills will assure that I am able to do well in the current job.
Continue…

Long Term Goals
 Where do I see myself in the next 10 years?
 Do I have any leadership competencies & technical skills that I
would like to develop to meet my long term goals?
 Do I have any long term goals for my personal life that may
impact my long term professional goals?
 What skills/knowledge/behaviours do I need to develop to prepare
for my next potential role?
Slide 7

 In the next 10 years, I wish to own a marketing agency operating
throughout the United Kingdom.
 I have basic set of skills of communication and leadership which are
required to meet my long term goals but they need proper and
continuous grooming to achieve as I am not yet confident that I can
run my own business.
 I indeed have some of the personal goals of settling down and looking
after my family that may hamper the professional growth. I have to
frequently be with my parents due to some of their health complication
and they are priority for me. When it comes to choosing professional
growth or family support I would choose family.
Long Term Goals

 There are numerous skills and capability that I have to work upon to
make sure that I am confident and capable enough to run my own
business. I initially have to make sure that I am proficient
leadership capability I should be able to run and influence a
number of people to follow my vision and path. There should be a
sufficient decision making capability as business environment
today is ever changing. I should have appropriate technical skills
and must be able to use all the platforms supported with
appropriate knowledge. I can further enhance my interpersonal
skill so that I am able to have an effective conversation and
motivate the people as well.
Continue…

Goals and Objectives for SMART criteria
 To achieve best presentation award by means of improving my
interpersonal skill through watching debates and presentation
in the time span of 6 months.
 To develop leadership capabilities through simulation exercises
within a time frame of 9 months.
 To win best salesperson award by bringing maximum revenue
to the company through sales of electronic products in the next
financial year.
Slide 17