MS5LB55O - Business Plan: Shova Heaven Resort & Spa in Ipswich, UK

This business plan outlines the establishment of Shova Heaven Resort & Spa in Ipswich, UK, focusing on fulfilling the travel and relaxation needs of people by providing a luxurious experience. The plan details the business, including its vision, mission, and location, emphasizing its unique value proposition and target audience. It uses STP (Segmentation, Targeting, and Positioning) to identify the ideal customer base and PESTLE analysis to assess the macro-environmental factors impacting the business. The plan also includes a competition analysis, marketing mix (4Ps), operational plan, and financial report, showcasing the equipment, furniture, and other financial requirements for the resort. The conclusion emphasizes the complexity of business activities and the importance of providing value to customers.

Business plan

Table of content
 INTRODUCTION
 MAIN BODY
 Business detail
 Marked needs and value proposition
 STP (segmentation, targeting and positioning)
 Macro environmental overview
 Competition analysis
 Marketing mix
 Operational plan
 Financial report
 CONCLUSION
 REFERENCES

INTRODUCTION
Business is the process of an enterprise or a company engaging in some professional,
commercial or industrial activity with the sole motive of serving the consumers
effectively with its products or services.

Business detail
The business plan is to establish a resort and tourism related company at the sea side
of Ipswich city, UK. The location is chosen by considering the beautiful and peace
environment of it and also many different developed and big cities like Cambridge
are close to it that can attract the high income level people and students from there.

Marked needs and value proposition
Shova Heaven resort and spa fulfil the travelling and relaxing need of people though
providing a luxurious and some what new experience to them. The need of people to
spend their weekends and vacations happily with their families, friends or alone is
increasing rapidly.

STP (segmentation, targeting and
positioning)
This is a modal that mainly helps in identifying the group of
customers that must be targeted by a company. The three factors
of this modal are elaborated in the following points in context of
the related company :
 Segmentation
 Targeting
 Positioning

Macro environmental overview
The pestle is the best methods to analyse the macro or external environment of a
business entity.
 Political
 Economical
 Social
 Technological
 Legal
 Environmental

Competition analysis
The competition in the travel and tourism industry (including hotels and resorts) is
rapidly increasing due to the new entrants and diversification of the old leading
companies.

Marketing mix
It includes of four different elements – product, price, promotion and
plan. These elements are elaborated in following points with their use
in the context of the chosen firm -
 Product
 Place and distribution
 Promotion
 Pricing

Operational plan
An operational is basically a plan that consist of all the operations of a company in
detail by analysis the contribution that is being made by the different operational
departments of it.

Financial report
Shova Heaven resort and spa is offering luxurious accommodation and food items of different
nations and its statement of financial requirements has been illustrated below:
· Equipment’s = £ 2000.
· Furniture = £ 1500.
· Selling price per unit = £50.
· Fixed cost = £ 1500.
· Premises (will be acquired on rent) =
§ Security deposit = £ 100.
§ Advance rent for 1 month = £ 100.
· Estimated cost of sales = £10 per unit.
· Variable cost = £3 per unit.

CONCLUSION
From the above report it has been concluded that business is a complex
activity that needs to consider the several types of factor which give an impacted on
it. The sole motive of mostly business enterprising is to work on increasing its
revenues and finding ways to provide the customers with more value.

REFERENCES
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• Arauzo-Carod, J.M., Segarra-Blasco, A. and Teruel, M., 2018. The role of science and
technology parks as firm growth boosters: an empirical analysis in Catalonia. Regional
Studies, 52(5), pp.645-658.
• Rafat, R. and Nowroozi, A., 2018. A comprehensive theoretical study of conformational analysis,
intramolecular hydrogen bond, π-electron delocalization, and tautomeric preferences in 2-
selenoformyl-3-thioxo-propionaldehyde. Structural Chemistry, 29(4), pp.1057-1065.
• Mishra, A. and et. al., 2021. Integrated solution for optimal generation operation efficiency
through dynamic economic dispatch on Software Technological Park of India. Materials Today:
Proceedings.