This report provides a comprehensive analysis of ShowPo's business model, a Sydney-based online fashion retailer, using the SWOT framework. It examines the strengths, weaknesses, opportunities, and threats associated with each of the nine components of the Business Model Canvas, including key partners, activities, value propositions, customer relationships, customer segments, key resources, channels, cost structure, and revenue streams. The analysis highlights how ShowPo leverages its strengths, such as targeting young women and offering trendy clothing at reasonable prices, while addressing weaknesses like limited menswear options and potential threats from competitors. The report also assesses the impact of key activities like research and development, value propositions, and customer relationships on ShowPo's market position and potential for growth, particularly in the context of its online presence and global expansion strategies. The report concludes with an overview of findings and recommendations for ShowPo's business development.