SHRM Report: Evaluating HR Strategies and Outcomes

This report delves into the realm of Strategic Human Resource Management (SHRM), examining its crucial role in organizational success. The report begins by exploring current trends and developments impacting HR strategies, such as workforce diversity, employee involvement, globalization, and work-life balance, providing insights into their influence on HR decision-making. It then analyzes internal and external factors, like growth levels and technological advancements, that shape HR practices and strategies, using the case of Cosmos Company to illustrate these concepts. The report further investigates relevant concepts and theories, like performance management, to facilitate the development and growth of SHRM, followed by an analysis of how HR theory relates to organizational contexts. Change management models are also examined to support HR strategies, along with an evaluation of HR outcomes and their management within specific organizational situations. Finally, the report explores how HR development and management contribute to sustainable growth and the achievement of organizational objectives, offering suggestions for HR development techniques and evaluating their impact on company performance. The report concludes with a comprehensive overview of the key findings and their implications for effective SHRM.

SHRM

Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Current trends and development that have impact on HR strategy of organizations.............1
P2 Internal and external factors that influence HR practices and strategies................................2
M1 Analysis effect of external & contextual development on Human Resource strategy of an
organisation..................................................................................................................................4
D1 Evaluation of impact of external & contextual development applying theories as well as
concepts.......................................................................................................................................5
LO 2.................................................................................................................................................5
P3 Relevant concepts and theories to development and growth of strategic HRM.....................5
M2 Analysis of how HR theory relates to an organisation..........................................................6
D2 Evaluation of how HR theory relates to organisation context...............................................6
LO 3.................................................................................................................................................7
P4 Change management models that support HR strategies in application to organizational
examples......................................................................................................................................7
M3 Justifications of change model and how it supports Human Resource strategy...................8
D3 Critically Evaluate change management model and strategies..............................................9
LO 4.................................................................................................................................................9
P5 HR outcomes can be evaluated and managed within the specific organizational situation...9
P6 HR development and management support sustainable growth to meet organizational
objectives...................................................................................................................................10
M4 Suggestion for Human Resource development techniques.................................................11
D4 Evaluation of how monitoring & evaluating techniques contribute towards growth and
sustainable performance of company........................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Human resource management plays crucial role within any business organization through
selecting, recruiting and hiring numerous candidates for firm at right position. Human resource
department develops different types of strategies for every business by which an organization is
able to conduct their recruitment process in a better way and make particular criteria to select
people for specific job position as per their working performance. In another words, strategic
human resource management is known as the best procedure of selecting, recruiting, rewarding
and retaining better candidates for firm to accomplish organizational goals and objectives.
Cosmos Company has been selected for this report, it is a UK based independent tour operator
firm that offering ample number of holiday packages to market of UK (Albrecht and et. al.,
2015). It is headquartered in Switzerland and was formed in 1961. Moreover, discussion will be
based on contextual and external development, several theories and practical knowledge of HR
development, models that support HR strategies and HR contribution to achieve desired goals.
LO 1
P1 Current trends and development that have impact on HR strategy of organizations
According to the several changes within the business environment there are large number
of strategies are developed by every firm to get changes update any time so that they can run
their business accordingly. There are several kinds of developments and trends; those are going
to be discussed below:
Work force Diversity:
It refers to the similarities along with so many differences towards employees in the term
of cultural background, physical disabilities and abilities, gender, religion, race and competition.
Thus, diversity is properly linked to the firm’s strategically directions that bring changes within
the workplace. Due to this changing trend demand of equal pay raised by employees so that they
can put their huge efforts that creates for them to achieve business goals and objectives in an
effective manner. With the help of this they can make their working process effective and
achieve targeted goals on time (Armstrong and Taylor, 2014). In regards with Cosmos, as this
industry dealing with tour operating services so that they their own scheduled and offer different
types of benefits to their employees. Furthermore, it helps human resource manager to adopt
different strategies so that they can exist in marketplace for long time. Within the current
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scenario, respective firm cope up with this new trend and development through reviewing overall
aspects of several strategies. Thus, diversified workforce is essential for every business industry
so that firm can manage their work and overcome challenges to achievement of targeted goals
and objectives. Thus, these influence human resource strategically decisions in a positive
manner.
Employee involvement:
Within the current situation of firm’s there is large number of employees who works
together to get desired results. Thus, employees needs to have effective work, participative
management, team work, setting of goals, training and development sessions and many more
things that increase the working energy of employees. Herein, human resource manager plays
crucial role within employee involvements through using supportive management and leadership
styles at workplace. In regards with Cosmos, employees need to be trained where human
resource plays crucial role (Brewster, 2017).
Globalisation:
It refers to the process of technologies, knowledge, capital and integration of labour
across the countries. Within the modern business environment, business needs to focus on
several internal and external factors so that they can adopt new cultural aspect for their
workforce. In regards with Cosmos, this is very famous organization that offering their tour
services worldwide to satisfy its consumer’s needs. Further, it helps firm to survive for long time
that helps them to make best decision process towards business.
Family work life balance:
Human resource management always makes and develop effective family life balance for
workforce. In this employees are able to get huge support from their human resource manager so
that they can overcome effect of their issues. Therefore, happy family always considered as best
employees. In regards with Cosmos, human resource manager needs to organize family day out
with its employees so that they can feel better and able to achieve organizational goals. Thus, it
is benefited for both firm and employees towards achievement of targeted goals (Bailey and et.
al., 2018).
P2 Internal and external factors that influence HR practices and strategies
Human resource practices and strategies always used by firms in order to develop best
working culture for their employees at workplace. With the help of making so many strategies
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firms is able to meet their targeted goals effectively. In regards with Cosmos, this is one of the
best organizations in UK that deals with large number of tourism services along with provide
best facilities to their customers every time. For making their business better this organization
use different factors that influence overall employee’s working performance in a better way.
Some of the internal and external forces of are mentioned below:
Internal factors:
These are those factors used by firm at workplace that have direct impact on entire
human resource policies of Cosmos. There are some of the factors focused by respective firm,
which are:
Growth level: According to this level of growth factor mainly affect entire human
resource strategies. Within this firm is needed to make their system effective so that they can
give better guidelines to their employees towards work. Moreover, if firm is able to make better
plan so that they can make their brand image in front of their customers and achieve goals. In
regards with Cosmos, the main aim of expanding business is good but they need to have
numerous employees so that they can accomplish their goals along with it is also essential for
HR manager to review knowledge and skills of their employees so that they can make their
working process accordingly. Thus, positively it influences HR policies at workplace (Cooke
Saini and Wang, 2014).
Technological use: Advancement of techniques always increase the entire value for firm
along with creates opportunities for them expand their business in other countries. In regards
with Cosmos, they always use high upgraded techniques to their employees like online booking
facilities of their tickets and many more. These entire assorted tool affect human resource
positively and increase entire work value for frim. Therefore, in is essential for every firm to
have proper information o techniques on time. Additionally it accomplish needs and wants of
employees and firm as well.
External factors:
These factors are not included in business environment as they have great power to
influence several kinds of strategies use by firms and developed by human resource of manager.
Herein, few factors in regards with Cosmos, those are:
Government regulations: It includes different types of rules and legislations which all
are imposed by state and federal government that all are includes in human resource external
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factor within the management system. All these policies and strategies always influence overall
HRM strategies. On the other side, these policies affect entire recruiting, selecting and hiring
process of firm towards employees. Further, if there is any kind of issues that always develop
notice against the firm. In regards with Cosmos, this company is able to select highly talented
and skilled people so that they can accomplish firm’s desires and goals that develops best
infrastructure of frim in front of the marketplace. Therefore, it is essential for respective firm to
follow several rules and policies in a proper way so that they can achieve targeted goals.
Technological advancement: According to this external factor, within the firm there are
lots of changes and firms are adopting few techniques in order to make their business effective.
In regards with Cosmos, they are having effective techniques to develop best ways for
accomplishment of consumer’s goals. Thus, this factor influences overall HR practices within the
firm (Collings, Wood and Szamosi, 2018).
There are some another human resource external practices used by firms in order to retail
ample number of employees within the organization. Those are:
Retention: It is not much easy for firm but sometimes it is considered as simple process
for them as it is time consuming and accomplishes needs of firm.
Recruitment: As per this source everyone face new problems due to so many challenges
in regards with this, respective firm face such issues that face problems via recruiting people for
firm.
Discipline: It is essential for human resource needs to develop at workplace in order to
attain predetermined goals and objectives. But sometimes, firm and human resource manager
face such kind of issues in regards with discipline.
M1 Analysis effect of external & contextual development on Human Resource strategy of an
organisation.
External influences such as financial, legal, social, economic and much more influence on
the approaches established by Human Resources Management. In addition to that, technological
development, intensified industry competitiveness, labour disparity all have an effect on
strategies and the Human Resources Policy. In order to cope with the evolving world, it is
essential for the HR team to be agile and creative that will allow the business to recruit a
promising employee who, in effect, can improve the competitiveness and profitability of the
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enterprise. Like in the above Cosmos company, their HR strategies can be affected in both
positive and negative manner due to external development.
D1 Evaluation of impact of external & contextual development applying theories as well as
concepts.
It is necessary for a company to improve its policies such that the supervision and
management of staff members can be carried out effectively. Cosmos plc should follow a
business approach such as success improvement, which has a significant effect on the efficiency
of workers. This will also help companies to gain competitive edge in the industry and to achieve
their desired objectives within the set timeline.
LO 2
P3 Relevant concepts and theories to development and growth of strategic HRM
There are different types of theories and concepts which is used to develop best growth of
Human resources within the firm. In relation with Cosmos, they use this term in order to make
their tour operating services better so that they can fulfil desires of travellers every time. Some to
the theories used by firm to develop strategic HEM, those are as follows:
Performance management: It is the best theory which is used by industries in order
monitors and check entire woiring performance of employees. Further it helps firm to check the
clear vision of firm so that they can manage their work accordingly (). In regards with Cosmos,
this theory used by manager of firm so that they can create best tools and techniques of making
strategic human resource that influence on firm. For example: If Cosmos is able to perform their
numerous tasks at workplace than they can achieve their targeted goals. Thus it is important for
firm check their every on-going and outgoing process so that they can make their strategies
strong and attain their targeted goals. Therefore, it will help firm to develop develops its strategic
HRM practices so that employees can perform every task within short period of time and never
feel discouraged.
E-recruitment: It is based on online recruitment process of firm. It is considered as very
helpful aspect of firm by which employees of firms are able to use online resources in a proper
manner. If talk about modern scenario of business for recruiting employees for specific vacant
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job. Ford example: Cosmos is offering their entire tour services worldwide, for this the need to
recruit highly talented people from several part of world. With the help of this they can make
best recruitment process and employees team. Thus, the concept of hiring people is much
appropriate so that they can hire several kinds of people across the globe. It always helps frim to
reduce their cost and make their human resource policies better that reduce their expensive as
well (Hollenbeck and Jamieson, 2015).
The 540 performance appraisal: This process includes appreciation in which
employees able to get reviews in order to perform their task in a well manner. These assorted
reviews given through peers, subordinates, self-assessment and superiors. With the help of this
customer also plays crucial role through increasing brand image of firm. With the help of this,
firm is able to check overall performance of their employees at workplace. For example: Cosmos
use this too within their providing tour services so that customers, people and employees able to
perceived the knowledge that hoe firm is working and what kind of facilities they have. With the
help of this they can develop best rewards and benefits system for firm so that they can easily
develop human resource strategies for employees and achieve desired goals. Furthermore, It
develops best great practices of human resource through making strategies accordingly. Thus,
such kind of concept and theories always helps employees towards attainment of rewards and
benefits (Jackson, Schuler and Jiang, 2014).
M2 Analysis of how HR theory relates to an organisation.
All of these concepts obtained by Cosmos plc help motivate staff to enhance their
operational efficiency. It will help Cosmos to achieve business goals within a given timeframe
that will result in an increase in shareholder dividends. In fact, by implementing hypotheses, the
organization will allow optimal usage of human capital that have a significant effect on the
performance of above company.
D2 Evaluation of how HR theory relates to organisation context
HR ideas help managers of an organization to motivate employees who have a significant
impact on the success and performance of a company. Performance theory suggests that no
specific strategy is effective for an organization as it is modified on the basis of the
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circumstances of the workplace. E recruitment provides the corporation with a creative and new
theory that also allows the business to hire talented employees at lower cost.
LO 3
P4 Change management models that support HR strategies in application to organizational
examples
Within the competitive scenario there are so many changes used by firms in order to
define overall aspects of changes in order to execute different kind of strategies for firm. Further
it helps firm to know the negative influence among the changing nature of an organization. There
are few changes model in regards with Cosmos, those are mentioned below:
Kotter’s 8-step change model:
This model was formed in the year of 1995 by John Kotter. This model includes 8 stages
that define the overall changes within the firm in which people can implement on various
aspects. This changing model used by Cosmos, in order to develop and bring required changes at
workplace so that firm can easily achieve their desired goals and achieve targeted goals (Kramar,
2014). If employees battle so much so that it can be effective model, some of the steps are
mentioned below:
Create Urgency: According to this initial step, this model denies the changes where it is
necessary or not. In relation with Cosmos they can use this any time to bring changes within
urgency.
Form a powerful coalition: In this step Cosmos, they are needed to ensures that changes
are most needed in this firm at high level.
Create vision for change: In this step there are so many ideas and changes made by
people. In regards with Cosmos, they generally need to develop clear purpose towards the any
change of firm.
Communicate the vision: In this step firms are needed to develop best aim and objective
of their business. Herein, Cosmos, always communicate their vision and mission with every
people of industry.
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Remove obstacles: It is essential step as it develops various changes for frim so that they
can achieve their desired goals on time along with changing their idea with each other.
Create short term wins: In order to achieve targeted goals Cosmos needed to set their
small targets so that they can successfully grow.
Build on the change: In this Cosmos required making their strategies in a better way so
that they can easily bring changes in a frequent way if needed (Paillé and et. al., 2014).
Anchor the change to corporate sector: In this last stage of respective model, Cosmos
needed to bring changes for permanent so that they can improve their everyday working process.
Lewin's three step change model:
This model used by Cosmos in order to make their systematic strategies in order to bring
changes along with introduces those changes in front of their employees. With the help of this
firm is able to make their work better and develop effective aim for business to run that
successfully. There are few step of this model, those are going to discussed below:
Unfreeze: According to this initial stage of respective model based on changing scenario
in which Cosmos needs to introduce their entire working concept that can be change through
bringing daily aspects. Thus, it develops better ways fore firm so that they can make changes
accordingly (Storey, 2014).
Change: This step is based on uncertainty of unfreeze. In this Cosmos needed to found
best alternative solutions for every problem so that they can manage their work properly. On the
basis of this employees are able to get benefits desirably.
Refreeze: In this last stage of model, Cosmos able to apply few changes within the
organization premises. In this firm can easily refreeze their entire situations and can give better
shape to their working activities.
M3 Justifications of change model and how it supports Human Resource strategy
The organizational change that can be adopted in this research is the 8-step model of Kotter.
This standard highlights out how adjustments can be handled and how to motivate workers to
create changes. In addition, it states that Cosmos company’s supervisors can focus on
enhancement rather than fail to bring about change in the company. In fact, this approach
advances the Human Resources Plan in a constructive manner because it allows an enterprise to
stay pace with the trends to improve its performance and competitiveness.
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D3 Critically Evaluate change management model and strategies
Change management frameworks & techniques enable community to cope with transitions
and will the amount of challenges that occur in the future. In fact, the benefit of utilizing the shift
model is that it improves the performance of workers by growing the total profitability of the
organization. The downside of the transition approach is that it requires a lot of effort for
administrators to confuse them, and often the tasks are not finished on schedule.
LO 4
P5 HR outcomes can be evaluated and managed within the specific organizational situation
There are different types of approaches and techniques used by firm in order to manage
and monitor overall performance so that they can achieve desired results in a proper way. There
are some HRM approaches those are mentioned below:
Resource based view: This is very effective and useful approach used by every business
and firm in order resolve their entire issues so that they can reduce issues and make their
business valuable. Herein, Cosmos needs to develop managerial task for their business so that
they can make better strategic outcomes and achieve competitive advantages in a perfect way.
For example: Cosmos is facing issues in regards with entire behaviour of employees as they
defines few resources so that they can resolve this problem and make their business style
properly. With the help of this they can conduct training and development process for their
employees that create best resolving alternatives for firm. It increases overall quality of firm and
make firm attractive in a perfect manner.
The best fit approach: This is most useful approach used by so many different firms so
that they can easily monitor their overall HR strategies and practices. It helps frim to track their
live status through performing so many operational activities that make firm’s future strategies
better. With the help of this they can achieve desired goals. Therefore, human resource manager
needed to adopt few right practices that are needed in firm. In regards with Cosmos for example:
they are developing several HR strategic practices so that they can recover their every plan along
with provide better training and development sessions for their employees. Similarly, there are
financial resources are needed by firm that increase their sustainability at marketplace.
Therefore, this is best fit approach for firm (Taylor, Doherty and McGraw, 2015).
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P6 HR development and management support sustainable growth to meet organizational
objectives.
Human resource generally manage and develop best approaches in order to support
overall working performance of firm so that they can recruit highly talented and skills employees
that makes firm better. There are few approaches to meet organizational objectives, which are:
10-C model of HRM:
This is the best model used by Cosmos in a better way. It refers to the sum total of
d10C’S which is called 10-C model thus, it includes so many benefits for firm that are:
Comprehensiveness: It is based on people management within the business industry.
Credibility: In these staff members of tourism firm able to create trust on their high and
top level of management.
Communication: It develops best open and positive culture at workplace.
Cost Effectiveness: In this firm is having different kind of promotional and rewards
system for their employees (Wright, Coff and Moliterno, 2014).
Creativity: It develops best strategies for firm to achieve competitive advantages.
Coherence: In this HR manager of respective firm needed to follow specific approach.
Competence: In this firm develops those asserted strategies that help them to achieve
targeted goals (Tyson, 2014).
Change: In order to survive for long term respective firm needed to have unique way to
attainment of future goals.
Commitment: in this stage, an employee of an organization needs to be motivated in
regards with achievement of organizational objectives.
Key performance indicator (KPI)
It refers to the key performance indicator which us commonly used by an organization in
order to evaluate overall working performance of employees and their task. There are few
characteristics of this approach, those are as follows:
Concrete: KPI mostly considered as tangible for firm that have particular goals.
Measurable: KPI should be measurable if not it is not considered as KPI.
Reachable: KPI mainly identifies in realistic manner so that it makes easy for firm to
achieve goals.
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Relevant: It is most important aspect doe firm as it is not waste of time and play crucial
role within the firm (Performance management. 2018).
HR Development Techniques:
There are numerous tools and techniques used by firms so that they can create more
human resources within the business. Some of the techniques developed by HR manager of
Cosmos, those are as follows:
Feedbacks are one of the best techniques used by respective firm so that they can easily
check overall mind set of people towards firm so that they can bring changes if needed.
Performance appraisal technique used by firm to motivate their employees as they
always put their huge efforts in order to achieve business goals and objectives.
Coaching and performance counselling is always given to the employees of firm so
that they can achieve their targeted outcomes as per employee’s potential and skills. It would
develop better goals so that firm is able to achieve desired goals.
M4 Suggestion for Human Resource development techniques
This is recommended that the organization should allow use of a performance evaluation
methodology that seeks to measure the productivity of workers in an appropriate way. That
would also allow the business to make changes that will enable the product to stay on the market
for longer periods of time and to experience faster performance.
D4 Evaluation of how monitoring & evaluating techniques contribute towards growth and
sustainable performance of company
Performance appraisal methodology allows the organization to boost the efficiency of its
workers. In fact, it also allows the corporation to inspire team members to make attempts to
accomplish corporate goals. In fact, the pursuit of time-frame goals can allow an enterprise to
stay on the market for prolonged periods of time and to reach faster growth efficiently.
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CONCLUSION
According to the above mentioned report it has been concludes that, HR practices are
playing crucial role within every business industry that develops effective collaboration through
applying several kinds of components to achieve better goals’ and objectives. In this report
Cosmos has been selected as an organization which is one of the best tour service provide firm
across the globe. This firm followed different kind of human resource activities in order to deal
with different types of internal external factors that directly influence overall working
performance of firm in both positively and negatively. Along with this, there are so many kind of
performance used by firm in order to monitor or check their employee’s working quality
properly. Apart from this there are so many types of changing models that helps frim to achieve
desired goals. Therefore, strategic human resource practices always bring benefits for firm and
beneficial for them so that they run their business successfully.
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REFERENCES
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Paillé, P. and et. al., 2014. The impact of human resource management on environmental
performance: An employee-level study. Journal of Business Ethics. 121(3). pp.451-466.
Storey, J., 2014. New Perspectives on Human Resource Management (Routledge Revivals).
Routledge.
Taylor, T., Doherty, A. and McGraw, P., 2015. Managing people in sport organizations: A
strategic human resource management perspective. Routledge.
Tyson, S., 2014. Essentials of human resource management. Routledge.
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