This report provides a comprehensive analysis of Strategic Human Resource Management (SHRM) at Virgin Atlantic. It begins with an introduction to the airline and the role of HRM, followed by an examination of key trends such as globalization, workforce diversity, technological advancements, and the increasing competition for skilled workers. The report delves into the external and internal factors that influence Virgin Atlantic's HR strategy, including government regulations, workforce demographics, economic conditions, and the available talent pool. It then explores relevant theories and concepts of SHRM, including motivational theories like Herzberg's motivators, Maslow's hierarchy of needs, and Vroom's expectancy model, along with contemporary HR concepts such as the best fit and best practice approaches. The report also covers flexible working arrangements and recruitment strategies. Finally, it discusses how effective HR management and development can support sustainable performance and growth to meet organizational objectives, concluding with an overview of the key findings and recommendations for Virgin Atlantic's SHRM practices.
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