Marketing Report: Side Launch Brewing Company - Situation Analysis

This report provides a comprehensive marketing analysis of the Side Launch Brewing Company, examining its situation, strengths, weaknesses, opportunities, and threats (SWOT). The report delves into the external factors impacting the company, such as tax rates, interest rates, changing customer preferences, competitor technology, and government regulations. It highlights the company's strengths in innovation and customer relationships, while acknowledging its weaknesses as a smaller entity with limited marketing resources. The analysis identifies opportunities to expand outside Canada and develop specialized craft beers. The report also addresses the company's challenges in meeting evolving consumer expectations and presents alternative solutions, including their advantages and disadvantages. References to relevant academic literature are included to support the analysis.

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Table of Contents
Introduction......................................................................................................................................2
Situation Analysis............................................................................................................................2
SWOT Analysis...............................................................................................................................2
Problem Analysis.............................................................................................................................3
Alternative Pros and Cons...............................................................................................................3
References........................................................................................................................................4

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Introduction
In this report, “Side Launch Brewing Company Continuing Case” is discussed by
describing situational analysis, SWOT analysis, problem and alternative advantages and
disadvantages.
Situation Analysis
There are various external factors which affects the functioning of Side Launch Brewing
Company it is because of more tax rate that is 15% which reduce the profitability of the
company. The more interest rate that is 16% also becomes the challenge for the company to
increase their revenue and to conduct operations in Canada (Hagemann, Bogner, Marchioni, &
Braun, 2016). Further, changes in the preferences and opinions of the customers is also increase
the cost of the company, it is because the estimation describes that taste and habits of the
consumers frequently changes in Canada.
The technology used by the competitors also reduce the profits of the organization
because of providing quality products to the customers, this is also become major challenge for
the company. The policies developed by the Canadian government that is The Environmental
Protection Act to protect the environment, this also impact Company in negative manner because
of increasing the activities of the companies to perform activities according to the policies
developed by the government (Thornley, 2017). The other laws of conducting the operations also
disturb the overall functioning of Side Launch Brewing Company to gain competitive advantage.
SWOT Analysis
The strengths of Side Launch Brewing Company is to use own innovative ideas to create
beer and have the ability to adjust the beer with the traditional values. The company also has
more transparent and good relationship with the customers because of providing the facility to
the consumers for raising their concern, through which customer’s problems is solved (Thornley,
2017). The weaknesses of the company is that is the small company in comparison to their
competitors, use less marketing facilities to promote their products and to increase aware among
the customers.

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The company also has opportunity to target the consumers outside Canada and can invest
more on providing specialty in all the crafted beer. The company also has the opportunity to
develop various kinds of convenience to the consumers (Hagemann, Bogner, Marchioni, &
Braun, 2016). The threats of the company is that consumers reduce their trust because of the
incident, less financial support however, it is also the small company through which it become
major threat for the company.
Problem Analysis
The problem describes that company believe that expectation of the consumers is
increasing and they want differentiation in the craft beer, but it become challenge for the
company to make variations in every beer of the company. It is because through this company
face from both aspects which includes it become opportunity and threats for the company
(Thornley, 2017).
Alternative Pros and Cons
The advantages for Side Launch Brewing Company are that it solves the problems of the
consumers by hearing their issues (Berning & McCullough, 2017). The company opportunity
also increases by raising the marketing of the beer so that company reputation will be increased.
The cons for the company the relationship of the company with their existing customers
decreases. Further, the cost and expenditure of the company because of increasing activities to
promote the beer and to gain advantage among the competitors it is due to the reason that this is
the small brewing Company.

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References
Berning, J., & McCullough, M. P. (2017). Theme Overview: Beer, Policy, and a Changing
Global Market. Choices: The Magazine of Food, Farm, and Resource Issues , 32 (3).
Hagemann, M. N., Bogner, K., Marchioni, E., & Braun, S. (2016). Chances for dry-hopped non-
alcoholic beverages? Part 1: Concept and market prospects. Brewing Science , 69, 50-55.
Thornley, D. (2017). "Litigation, Not Collaboration: The Changing Landscape of Trademark
Disputes in the Craft-Beer Industry. Marq. Intell. Prop. L. Rev , 21, 187.