Report on Strategic Change Management and SIM Venture Game Analysis

This report provides an analysis of the SIM Venture Game, a business simulation used to teach strategic change management principles. The introduction defines strategic and change management, highlighting its role in organizational goal achievement and adaptation to market changes. The main body describes the SIM Venture Game, detailing its features, functionalities, and its application in corporate training. It then explores strategic decision theory, focusing on competitive and resource-based theories, and their application within the game. The report further delves into strategy and change management theories, particularly Kotter's and McKinsey's models, illustrating how they can be applied to manage change within the game's context. The analysis section examines the game's financial aspects, including sales, costs, and profit, offering insights into the decision-making process. The conclusion summarizes the key findings, emphasizing the importance of strategic change management in achieving organizational success. References are provided to support the analysis.

STRATEGIC CHANGE
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Description of the SIM VENTURE GAME ...............................................................................1
Strategic decisions theory ...........................................................................................................2
Strategy and change management theory ...................................................................................3
Analysis of the stimulation game.................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
Strategic and change management refers to the process of managing the change in the
structure of the organization in order to meet the organizational goals, objectives and missions.
In this they use the model for making change in the management process for making strategy in
the organization to meet with the competitor for getting the needs and wants in the company for
the communicating the vision to the employees in getting short term goals for encourage the
success which help in understand the legacy and need for the change in the management. They
also help in corporate the culture through strategies for making profit and customer satisfaction
(Alshgeri, 2016). In this report there is the description of the Game SIM VENBTURE GAME, it
is the simulation game which is used for playing the game with strategic decisions and strategy
models. It is the final report which is made for the class strategy simulation exercise. In this there
is the analysis of the cost of the game and their income statement which is very useful in the
analysis of the simulation game.
MAIN BODY
Description of the SIM VENTURE GAME
SIM venture Evolution is the game which is based on the business strategy in this there is
the designed fast tracking learning within the corporate training and education learning
environments. It is the virtual game which is start up by the virtual simulated company and it is
about learning, management, finance and entrepreneurial leadership for the business simulator
and the learning solution. It is the range of the advanced features for taking the decisions
virtually and company issue the rights of the owners. In this simulation there is the traditional
static is used for the learning method and promote to the multi dimensional environment which
involve deep understanding of the students. It helps corporate trainers for develop the
commercial awareness, team building and problem solving skills for spend the unnecessary time
and money travelling for the single training location (Packard, 2018). There is the advanced
features used in the virtual company for making the ten simulated years in quarter. In this game it
is the business which is used for making exclusive notes and record progress for start and stop
activity. It helps in making the business plans and complete the business planning tasks that help
in supporting business in the real world. It helps in to manage the aspects of the business. It is
helpful in creating the scenarios and activities for the specific time frames and in this there are
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various department is used marketing, finance, human resource and operation. It is the
economic simulation game which is focus on the economic purpose which is described as
construction and management stimulation with the construction element. It is also called
management simulation for hold the kinds of games in making the stimulation of real world
events. It is the simulations of the emergence of artificial systems for gameplay and structures.
There is the active development of the internet technologies for the growth of the audience in the
development for the industry of online games in the business stimulation. Their is the online
simulations are made for primarily at the leisure market in the field of training, education and
modelling. In making the market leader for the business stimulation and business games in the
education and training sectors for desire to learn the underpinned in the engaging manner. It is
the sustainable way for teaching the enjoyable and highly rewarding (Jahre and Jahre, 2019).
Strategic decisions theory
Strategic decisions means those decisions that help in influence the years, decades and
beyond the lifetime of the project, once it is made it is very unlikely for making the altered in the
short term. In the strategic theory there is the supposition of the principles, evolution and
applications for the usage of the strategic management. It is consist of the various approaches
perspective, contingency approach and information technology for manage the corporate
management. There are various theories is used which are profit maximizing, competition based
theory and resource based theory. There is the discussion of the survival based theory and human
resource based theory. In this game they follow the competitive based theory which is based on
the notion of the business. Their main objective is to focus on maximization of the long term
profit for developing the sustainable advantage for the competitive rivals in the external market
place. It is the critical factor for attaining the sustaining competitive for assessing the
competition within the industry. It is the amount which is depend on the positioning in the
external environment. As per my role of the sales and marketing, I have to make strategies for
the game so it is increasing to different level and it is play by all members of the organizations. I
have to make the competitor based strategy for increase the revenue and profit of the
organization which is the main purpose of the their company. In this game there is the very
important is makings strategy for promoting their game at different level of different place
(Tang and Liu, 2016).
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There is the use of the resource based theory also which is very useful in the utilization of
the resources in the optimal way through this they are able to make the strategy for the change
management for the body of knowledge. It is the human element in the process for the
development of the shareholders in ensuring the success of the organization. Through this they
make the idea for the managerial decisions. In making these elements there is the use of various
theories in making the strategic and managerial decisions. In this there is the use of the
appropriate strategy for making the process for making strategy in making managerial decisions.
Both theory is very important for making the game at higher position. There is the use of the
assets and transfer of ownership- in the framework that helps in analyse the nature and advantage
of the competitive advantage. It is very important for the survival and success which is very
useful in providing the contribution of the sustainable competitive advantage. In the resource
based theory there is the analyse of the performance which is very useful in generating the
resources for making strategies for the management (White, 2017).
Strategy and change management theory
In order to make changes in the implementation of the digital transformation and
smoothly transition for the merger and acquisition which is very effective plan for making the
structure in the whole project. There are various theories is used for strategy and change
management-
Kotter's change management model- it is the model that is the most popular among the
all models that is lie across the world. It is focus on the eight stages in which they focus on the
employee response to change. There are various changes-
 Increase urgency- in this creating the sense of the urgency among the player and
motivate them during the process. In this there is the description of the rules and
regulation of the games in follow the guidelines for covering the cost of the production.
 Build the team- In building team for the game it is very necessary to provide the training
to the team members for the effective running of the game centre which is simulation
game. In this manager develop various skills and personalities things in the organization.
In the simulation game they prepare the various changes which is lie with the industry
itself (Huy and Zott, 2019Lin, 2017).
 Communicate- in the stimulation game there is the necessary of top communicate the
right information to the team members for making changes which is necessary for the
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satisfaction to the customers in the long way. There is the transparent and frequently
communication from one person to another.
 Focus on short term goals- In this they have to focus on the short term goals for getting
registered in the small goals and achieved the small achievements during the game
process to boost the employee morale. In this game their short term goals is to increase
the short term goals for making profit and increase revenue in the long term.
 Incorporate change- In making changes there is the use of the employee reward for the
new behaviours. This help in adjust of the employee for making the workplace culture.
They focus on the customer experience for the proper workforce communications, it is the
common change management models used for the customers.
As the role of the manager in the marketing and sales, it is the main role in making changes in
the team for promoting the activities in the promotion of the simulation games.
Mckinsey 7-S change management model for making strategy- It is the one longest lasting
changes model for strategic management. There are several categories for implementing change
( Covin and Slevin, 2017).
 Strategy- it is the change management plan for making the procedure of the future plan
regarding the game which is popular in day to day life of the persons. It is the step by step
future plan for the customers.
 Structure- This factor is focus on the system in which there is the description of the
structure is explained for day to day activities. It define the structure of the game which
is sued for the task and activities.
 Systems- In this there are various systems are there for the completion of day to day
activities and regular operations. In this plan they prepare their system as per the rules ad
regulation which is based on the values.
 Shared value- it refers to the main values of the organization according to the working
style of the game industry for sharing the values by manager to the customer in the main
values.
 Style- It is the manner which is adopted and implemented through their style which is
known for the style in the stimulation game.
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 Staff- it refers to the workforce or employees which is related to working capabilities in
the different platforms. In the game there are many numbers of staff is there for the active
participation and also motivate the employees by using various techniques.
 Skills- It means use of the different skills for the employees which is very necessary and
rules and regulation of the games for the making access to game in easy way. There is the
utilization of various skills for the effective working. In this model there is use of the
process or workflow for the business model in which there is there is the use of the
strategy is implemented (Treffers and Klarner, 2016).
Analysis of the stimulation game
In this game there is the description of the working pattern in this there are 2 workers,
there is the production product is 1 per unit and per quarter charged from 200 to 100. In
purchasing minimum stock there is the charges is from 200 to 100, in purchasing the order size it
is charge 1000 to 5000. In the quality level they charge from standard to None. In this game 1
new worker is employed for the research and development. In this there is the inclusion of the
contractors in the research and development which is 1. there is the inclusion of the sales and
marketing for the contractors. In the product technology there is the speed of the 50 hours
completed for the new progress which is 78%.
There is the evaluation of he profit and loss their sales is 86881 in quarter 4, there is the
value of the cost of sales in 36562. in the gross profit there is the value comes in 51320. there
are various expenses also written for the preparation of the game is research and development
cost, sales and marketing cost and interest and depreciation expenses. There is the net profit is
come which is 104342.
There are the description of the various activities which are in organization there are
Borrowing, premises, equity, credit control and resources. There is the use of the operations
which is purchasing, production, logistics and resources. In this there are various research and
development is used for the product technology and product design and resources. There is the
analysis of the sakes and marketing department also which are market research, branding, pricing
, promotions and sales channel (Ferlie and Parrado, 2018).
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CONCLUSION
From the above report it has been concluded that strategic change management refers to
the establish of the industry competitors for meet the need of the customers according to their
demand they make the change in the management, according to this they make the strategy for
the evaluation of the changes. In this report there is the use of the strategies techniques for the
implementation of the change management. There is the use of the various techniques also for
the properly use of the two model which is Mckinsey 7-S change management model and
Kotter's change management model for the successful running of the stimulation game for
effective running. There is the analysis of the balance sheet and income statement for getting the
analysis of the cash flow.
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REFERENCES
Books and journals
Alshgeri, A., 2016. Needs assessment as a process for change management: Aligning
organizational performance and human capital investment with strategic planning and
change creation.
Packard, R.D., 2018.The Inter-Relationship of Superintendent Leadership Style and
Strategic/Change Planning Methodologies: A Qualitative Case Study
Approach(Doctoral dissertation, Northern Arizona University).
Jahre, M. and Jahre, M., 2019. Logistics Preparedness and Response: A Case of Strategic
Change. In Decision-making in Humanitarian Operations(pp. 3-29). Palgrave
Macmillan, Cham.
Tang, Y. and Liu, Y., 2016. A multi-level analytical framework of firm strategic
change.Frontiers of Business Research in China. 10(1).p.76.
White, G. R., 2017. Future applications of blockchain in business and management: A Delphi
study.Strategic Change. 26(5). pp.439-451.
Kitsios, F. and Kamariotou, M., 2017. Decision support systems and strategic information
systems planning for strategy implementation. InStrategic Innovative Marketing(pp.
327-332). Springer, Cham.
Huy, Q. and Zott, C., 2019. Exploring the affective underpinnings of dynamic managerial
capabilities: How managers' emotion regulation behaviors mobilize resources for their
firms.Strategic Management Journal. 40(1). pp.28-54.
Lin, C. S., 2017. Untangling the relationship between strategic consistency and organizational
performance: An empirical analysis of moderator variables. Journal of Management
and Organization. 23(4). p.483.
Covin, J. G. and Slevin, D. P., 2017. The entrepreneurial imperatives of strategic
leadership.Strategic entrepreneurship: Creating a new mindset. pp.307-327.
Treffers, T. and Klarner, P., 2016. Emotions and decision making for strategic change under time
pressure. InAcademy of Management Proceeding (Vol. 2016, No. 1, p. 10143).
Briarcliff Manor, NY 10510: Academy of Management.
Ferlie, E. and Parrado, S., 2018. Strategic management in public services organizations:
Developing a European perspective. In The Palgrave handbook of public
administration and management in Europe(pp. 101-119). Palgrave Macmillan, London.
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