Digital Marketing Strategies: Simbound Game Report Analysis

This report presents an analysis of a Simbound game, simulating digital marketing strategies. The report details the application of various techniques including website management, email marketing, and search engine marketing (SEM) to promote tablet PCs and accessories in the US and UK markets. It discusses the team's experience, challenges faced, and strategies employed to optimize website design, manage email campaigns, and conduct keyword research for effective SEM. The report highlights the importance of landing page optimization, cost-per-click (CPC) management, and A/B testing in achieving desired marketing outcomes. The report covers the use of Simbound simulation to apply theoretical knowledge in a practical environment, providing valuable insights into the rapidly evolving field of digital marketing.

Simbound Game
Report

Table of Contents
INTRODUCTION .....................................................................................................................3
Digital Marketing and its Techniques........................................................................................3
Current market practices of digital marketing techniques by industry examples..................3
Simbound...................................................................................................................................6
Experience of Simbound.......................................................................................................6
CONCLUSION .......................................................................................................................10
REFERENCES.........................................................................................................................11
Books and Journals..............................................................................................................11

INTRODUCTION
Simbound is a competition between the digital marketing techniques in which a team of
various individuals create a website. Digital marketing provide attention of large population
and contain various techniques to be followed in order to reach maximum population.
Simbound gives an opportunity to develop games and play them online. Simbound provide
chance to the teachers of the marketing students to give them a chance to practice different
digital market skills and techniques and get highest scores in range of metrics which includes
click-through rate (CTR), return on advertising spend (ROAS), conversions, impressions and
profits. Simbound also provides for reviews on student's results and behaviour that can be
verified by teachers. The simulation of Simbound for digital marketing provides quick as well
as easy ways to study websites and gain profits from them. Being an online program the
market is accessed with wider gap and reaches the large market with very less efforts. This
report contains the simbound game of teams in which a name is allotted to the team which is
yellow team with the objective to sell tablets pc and accessories in the target market of US
and UK on behave of an organisation. It discusses about techniques and strategies used to win
this game and focus on the challenges and hurdles face to complete this game. The website
management email marketing and search engine marketing techniques are used in this game.
Digital Marketing and its Techniques
Current market practices of digital marketing techniques by industry examples
Digital marketing which is also known as E-marketing is a form of marketing with the help of
electronic devices. Just like traditional marketing management has its own tools digital
marketing also have various tools such as websites, search engines, e-mails, mobile devices,
social media, etc. But still it is different from traditional marketing management in many
ways. . Earlier, when digital marketing was not inaugurated, traditional marketing was on
trend. While they use traditional media like magazines, newspapers, radio which influenced
most of people(BHARDWAJ, 2019) . Whereas, digital marketing uses digital media such as
Social media, YouTube, Websites, etc. The techniques of digital marketing in this simbound
game are search engine marketing, website management and email marketing. In E-mail
marketing the commercial mails are sent to the potential customers or group of people
through broadcast list which request business or solicit sales. In search engine marketing is a
technique of marketing to increased visibility of a website in search engine result pages and it
is also known as cost per click or paid click. In website management provide number of

services combined together and provide all the work related to website and take responsibility
to manage whole website.
Digital outlet in Bloomsbury London deals in electronic items like tablets, Pc, phones,
etc. and adopt to hire digital marketer for marketing their products(Dragomir and Andronie,
2017). They use search engine marketing, email marketing as well as website management.
The techniques of digital marketing opted by digital marketer can be of various types. Search
engine marketing is used to promote products of digital outlet in which whenever users enter
their query, the result page shows the pages founds in that context with a rank decided on the
basis of relevance. Digital marketer knows the way to rank any page on search engine
increasing rank of page by using appropriate keyword which can be ascertain by a proper
research on behaviour of terms used by users. Students learn and can experience the proper
ways to use an appropriate keyword for successful search engine marketing. In the search
engine marketing the most essential concept learned was the concept of CPC that is cost per
click. In this idea of cost per click, the marketer research on the websites which are frequently
opened by the customers for example social media, popular shopping sites, etc. and hire them
to give advertisement on their website(Harvey, 2018). The payment for the same is provided
on click basis. A rate is decided earlier and when visitors visit the website through their link
then the payment is made according to number of visitors click on the link on the given
website. All this is need to be managed in a very efficient manner in order to get a proper
budget of the marketing. As seen on various websites there are small links on the corner

providing ad for different products and services in the same way digital outlet also give ads
on various frequently used websites(Kasemsap, 2018). One more method used by the
organisation is email marketing in which digital outlet uses the data collected from the
customers or through websites and broadcast mail on a regular basis about the offers in the
store or offer online. Email marketing is considered as one of the most impacted marketing
technique as it allows the organisation to build healthy as well as business relation by directly
contacting with the leads, customers and past customers. This marketing helps to reach each
and every customer personally and if this marketing is use precisely and in innovative way
then it can also help the organisation to make the customer feels connected which improves
their loyalty. Another marketing technique used by digital outlet is website management, this
is a way broader thing and include full management of website and can help in many way.
Website should be developed in such a manner that it cannot take too much time to load as in
online business customer can shift from your website by just a click only. It should be
attractive and easy to access which attracts a large number of customers. Website
management also include updating the website in timely manner and replying on queries
updated on website(Kotler and et. al. 2019). The organisation to attract more customers
online and spread their business across a geographical area can also provide attractive offers
on their website. The proper management of website can help to attract more and more
customers. In context of digital outlet, it uses all the three digital marketing techniques.
Organisation by hiring a digital marketer design its website which helps it to use keywords in
the website which helps in search engine ranking and shows the website on top whenever
searched and through this digital outlet uses search engine marketing. When clicked on ads of
the company by visitors they land on the landing page which should be develop in such a
manner that the visitor not feel fickle from landing page. The data collected by website
management is used in email marketing. They collect data of the customers visit on the
website and add them in their mail broadcast list. By adding the email id in their broadcast
list of mails they send updated mails to them personally which helps them to interact with the
customers personally and on regular basis(Kuberappa and Kumar, 2016). In case of digital
outlet whenever they want to offer certain offer on the product they interact with their digital
marketer about the same and they plan for manner of campaign to be introduced and send
attractive mails to the customers in order to engage them in that offer. Various campaigns are
introduce on the websites in order to increase traffic on the website and increase sale of
products or services like offering discounts, paid traffickings, cashback and coupons.

Simbound
Experience of Simbound
Digital marketing is completely based on the technology and at this time of major
competition the technology changes are very rapid. With change in technology it became
important to develop or improve effective strategies to ensure sustainability of the
business(Lucius and Hanson, 2016). By accepting the idea of Simbound simulation, I was
capable of put my theoretical knowledge in real world practice and gain practical experience
of my learnings such as Website designing, A/B testing, etc. Simbound simulation helps me
to understand strategies to set up and everything from online advertising to online search
advertising campaigns. Charges for the license for same is 50 euros per licence and it does
not support any single brand. These licenses are apportioned in France, US, Netherland, etc.
directly or by resellers.
In the sector of education, it is essential to aware about Simbound simulation game as
it gives them to develop and improve their knowledge in that field at large scale. As I take my
topic as website management, SEM and email marketing. Through website management I
learn to design the website in a manner that it attracts more and more customers. It is used to
approach more and more customers and use keywords to encourage search engine marketing.
Further from all this I also learn about the CPC which stands for cost per click, it is basically
an approach for promotion and advertisement of website and comprises creating landing
pages, writing of ad copies, researching keywords. In this marketing, whenever a publisher
clicks on advertisement advertiser pays for it. Taking an example in week 1 I create one web
page with a score of 84% and go for two email campaigns. This helps to generate profit of
£336 in week through different techniques of digital marketing which is represented in the
following table.

The given above are the results of week 1 so in my experience of se4lling I sell products
online. Different customers searches for different contents like product description, video of
product, etc.
Further there are several types of different brands in the market and it is essential to target a
proper brand which are popular within market. To figure this out I check my results at the end
of the week and also the feedbacks, it helps me to ascertain the brand I should target and will
be effective for my campaign. Various campaigns are introduced on the website to attract
more visitors. For example in order to increase sales various compaign introduced such as
30% off on new tablets,tablet surprise, discounted Asus tablets, etc. which gives good results
to the sale of the products and also attract the visitors on the website. A certain predetermined
budget was fixed for the campaigns like 750 for 30% off new tablets, 250 for Tablet surprises
and 200 for discounted Asus tablets. It provide a great results to the website and helps to
increase the score and increase traffic on the website. It also helps to get new and more
customers to the digital outlet company. This campaigns helps in conversions also.

Result of Campaigns
Keyword research
To accomplish this I take help from my manager as they provide me a list of potential
keywords. This game Simbound simulation helps me to simplify the processed keywords
such as windows tablet, Samsung tablet, android tablet, etc. because of their low results in the
campaign. It is difficult to attract customers or visitors if these keywords are not used as they
are the phrases customers use when they made a search.
Keywords for campaign
Simbound game taught me the importance of effectiveness of landing page. Taking
example of my game every landing page contains page score which is based on visitors visits
on my page and at what percentage. It is easy to ascertain the area of improvement and to
make effective decisions for landing pages by properly analysing score of landing pages.

Visitor's type and relevent Keywords
It is essential for me to design a great page with good landing score in order to get critical
understanding of my strategies for landing page. In order to achiever this I used to revise my
score of landing page and for every low score I used to recheck my content in accordance
with matches with pages. I learn the best site for landing pages of websites.
Results of landing pages
This Simbound Simulation game is considered as most useful approach to learn to
develop an effective landing page design. In case of website design, this game helps to
develop a higher level of knowledge which is later used to achieve goals in a particular
manner.
From this report I also get familiar with the A/B testing and know in detail about the
same. A/B testing is a operation to examine the two versions of a email, web page or other
assets of marketing. For taking example in the same context, in week 3 A/B testing is applied
for all the products and in week 5 A/B testing is applied to products of Asus and Sony only
which helps to compare the products of both the companies in order to increase growth of the
website and ascertain the most selling brand from both of them. The learnings applied to CPC
is further discussed below:
Learnings improved by Game:-

Includes Content- Content is an essential part to attract traffic for website or lending
pages as main aim of landing page is to convert traffic into custom house. So, the content
included in landing page should contain relatable information. At some stages individuals do
not wish to purchase product if it provides the deep knowledge of product so the content
should also be specific in nature.
Being specified:- Another point I learn from the game is that it is very important to be
specific to easily attract the customers. Hence my every advertisement has its own specific
website pages. There will be more chances to increase traffic for the landing page in more
specific content. So appropriate activities are needed to be carried out by using strategies
specifically.
Use of Infographics:- To carry out a digital business it is necessary to have a suitable
knowledge about use of infographics thus individuals will easily visit to website and do not
feel like moving during landing to pages and makes easy to engage them towards landing
pages. This infographic helps to develop and improve interest of customers on a specific
product, brand or website.
CONCLUSION
From the above it is clear the importance of three techniques discussed above that is search
engine marketing, email marketing and website management helps the digital marketing
approach to an organisation to boost their sales and assure that objectives are achieved in
efficient manner. Further it is very critical to track the visitors, understand the concept of pay
per click and the conversion of rates so that lending pages can be improved accordingly. It
also made clear the value of website designing to achieve the better results in a particular
period of time. It should be consider that the CPC and website should be designed in such a
manner that profitable and high results can be achieved. It is also ascertained that cost per
click also changed in all rounds and the email campaign has improves in round 4, 5 and 6. It
also helps to clear the concept of A/B testing and it is applied to all the campaigns during this
game. From all of the above it is recommended that all the three marketing used in game
helps organisation in a connected way and can be used in order to promote sales of
organisation. Digital marketing plays an important role in order to change the world of
marketing as it reach to every doorstep and considered as the most essential one tyo market
the products across geographical borders.

REFERENCES
Books and Journals
BHARDWAJ, R., 2019. Impacts of Digital Marketing to Consumers buying Behavior of
Organic Foods in Kanpur.Journal of the Gujarat Research Society,21(6), pp.65-69.
Dragomir, R. and Andronie, M., 2017. Strategies in digital marketing. InProceeding of 4th
International Conference on Economic Sciences an Business Administration(pp. 24-
25).
Harvey, K.E., 2018. More Cost-Effective but Confusing Advertising Options: Digital
Marketing Opportunities Changing Daily. InDiverse Methods in Customer
Relationship Marketing and Management(pp. 109-136). IGI Global.
Kasemsap, K., 2018. Enterprise Information Systems and Digital Marketing: Advanced
Issues and Implications. InE-Manufacturing and E-Service Strategies in
Contemporary Organizations(pp. 53-71). IGI Global.
Kotler, P. and et. al., 2019.Marketing management. Pearson UK.
Kuberappa, Y.V. and Kumar, A.H., 2016. Comparative assessment of digital and traditional
marketing ap-proaches.Biology, Engineering, Medicine and Science,2(2).
Lucius, H.W. and Hanson, J.H., 2016. Consumerism and marketing in the digital
age.American Journal of Management,16(3).