Analysis of Simbound Digital Marketing Simulation Game Performance

This report provides an in-depth analysis of the Simbound digital marketing simulation game, focusing on search engine marketing (SEM) strategies. It begins with an introduction to SEM, its benefits, and the tools and techniques used, including keyword research, PPC, and email marketing. The main body of the report surveys current industry practices, uses real-world examples like Access-IS, and explores the experience of playing the Simbound game. The Simbound game is a startup simulation offering a risk-free environment for learning. The report details the game's structure, including the six rounds, campaign organization, and budget allocation. It examines key metrics such as clicks, impressions, CTR, and conversion rates. The report also discusses email campaigning, A/B testing, and strategies to improve ROAS (Return on Ad Spend). It concludes with an assessment of the game's impact on marketing understanding and skills, highlighting the importance of campaign optimization and customer engagement.