Digital Marketing Report: Analysis of Simbound Game Simulation

This report delves into the realm of digital marketing, focusing on the Simbound simulation game as a practical learning tool. It explores the application of digital marketing analytics, including Return on Advertising Spend (ROAS) and Cost Per Acquisition (CPA), within the context of a simulated small electronics retail outlet. The report highlights the importance of digital marketing tools like Search Engine Marketing (SEM), email marketing, and content marketing for businesses seeking to establish an online presence and achieve their objectives. It examines the experience of using the Simbound game, emphasizing its role in helping students understand the impact of marketing campaigns and make informed decisions regarding budget allocation and strategy development. The report also provides recommendations for optimizing online product selection and implementing effective keyword research to improve search engine rankings and overall marketing performance. The report emphasizes the importance of understanding customer behavior and adapting marketing strategies to meet their needs and preferences.

Digital Marketing
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Table of Contents
INTRODUCTION...........................................................................................................................3
Simbound simulation..................................................................................................................3
Digital marketing analytics.........................................................................................................4
Experience of Simbound game...................................................................................................6
Recommendations.......................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8
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INTRODUCTION
In an organisation there are different employees who have different skills and abilities to
carry the business operations in most effective and efficient manner. Simbound is the type of
game which is designed so that people can learn and have knowledge about simulations of
digital marketing (Chaffey and Ellis-Chadwick, 2019). In this current business environment
digital marketing is playing important role as with the use of digital tools one would be able to
do its marketing activities in most effective and efficient manner. With the use of digital tools
business organisation can reach to wide range of audience in less time duration. In current
business scenario almost every organisation weather it be a small or large are using these digital
tools to accomplish its desire goals and objectives. There are various type of tools used in digital
marketing which are sem (search engine marketing), email marketing, content marketing and
many more. These tools have different functions and are used in different situation depending on
the problem or issue faced by the business organisation. Moreover the decisions in digital
marketing technique are dependent on the method or strategy used by the business organisation
in promoting its goods and services in the marketplace. The report is based on Simbound game
that is it is as simulation which is been used by students in order to help the small businesses to
expand their business on online platform.
Simbound simulation
The Simbound is the simulation game used by many business organisations with the
motive to adopt effective advertising practices for online marketing (Kannan, 2017). Basically
with this method each student studies the current performance of the organisation and
accordingly analysis the steps which can improve the performance of the organisation.
Simbound is a game which does not involve use of real money that is with virtual cash behaviour
of people regarding purchasing items online is been determined. This activity helps in analysing
the impact of promotional activities on people and it is realistic in nature where hours have been
spend on market research but it can not give 100% surety regarding reaction of people on
marketing campaigns of the organisation.
The Return on advertising spend (ROAS)
The return on advertising spend is the cost which is incurred by business organisation in
carrying its promotional activities in effective manner with the motive to earn profit. The
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business organisations mainly use cost or value method in order to analysis the performance of
business by running marketing campaign. If in the result the ratio acquired is more than 1 then it
means the organisation has accomplished desire results by running its marketing campaigns. But
if the ratio acquired is less than 1 this means the business organisation need to make changes in
its existing product in order to attract its target audience. Furthermore the business organisations
are focusing on its sales margin and financial plan in order to compare them and identify the
difference in long run.
The cost per acquisition (CPA)
The cost per acquisition is the cost which is incurred by business organisation with the
motive to acquire new customers (Kingsnorth, 2019). The targeted customers will visit landing
page of the company and will contribute in increasing the performance of online campaigns. The
organisations are incurring expenses that is involving cost in order to increase its number of
customers as this activity will help in analysing the performance.
Profit and effective use of available budget
For entrepreneur the digital marketing strategies and tool will be the most appropriate option in
order to establish its presence in the marketplace and earn high profits (Saura, 2020). An
entrepreneur want to run its own business as small electronics retail outlet with the use of various
digital tools. In this changing business environment where focus of business organisation is to
use latest technology so that they would able to accomplish its desire results and with the help of
various digital tools they would be able to achieve them. In context of small electronics business
the entrepreneur is having shortage of fund and is not sure that he will be able to accomplish its
desire goals and objectives. Therefore in order to know the effectiveness and importance of the
digital marketing, with the help of simbound game they can acquire the desire knowledge and
skills. Moreover this technique would help the individual in arranging the things in the available
budget.
Digital marketing analytics
There are various business leaders who have analysed that within retail industry, it is
essential to conduct marketing research in order to complete the goals and objectives. There is a
department within companies which is involved in maintaining effectiveness of the company.
There is need to manage the working of companies in effective manner for developing the
strategies and attaining goals. There are a lot of online tools and techniques used for managing
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the marketing activities. It is concluded that sales and marketing department is able to manage
the functioning of company properly so that it is able to sustain within market for longer period.
There is need and importance of developing new ways to manage the work experience and attain
success. The business world has gone online nowadays. There are a lot of service industries
which have provided the information about importance of digital marketing. This has lead to
collect the information about digital marketing and attain the success. As per the statistics, it is
concluded that more than 50% of the customers are searching for online reviews and web
preferences. There are various online process ad working where there is need of managing the
work in effective manner (Taiminen and Karjaluoto, 2015). There are several web properties,
social media accounts as well as digital marketing initiatives which are already linked and
tracked. There are several data marketers who are having access to major systems. There are
various companies which are focusing upon the building of online presence and promoting brand
as well as business. There is necessity for understanding and evaluating data. The digital
marketing analytics provides a way for assessing progress. When these tools are used, there is
access for easy performance. There are a lot of elements of digital marketing and these are
different from traditional models of advertising. There is an ad spot which relies upon various
results. Traditional advertising is related to the brand and in context of digital way of advertising,
customer review is mainly focused. The model of digital marketing includes content marketing
strategy and gathering market intelligence for informing the way in which company fits within
business environment. The development of content strategy include developing of content that is
personalised for the clients and provides value. The digital analytics is defined as the platform
which consists of collecting data through online marketing activity. The analytics consists of tool
which are making sense of the data. There is involvement of individual analysis such as Twitter
or Facebook for completing the online marketing. There is requirement of enhancing the
marketing ability and evaluation. This helps in knowing what are the different path jobs which
are associated with the development of attaining consumer behaviour (Goldfarb and Tucker,
2019).
There is great importance of digital analytics and management of efficient marketing.
There is creative marketing present within data analytics and there is need for understanding the
creativeness of brands. By using the benefits of company's marketing, there is need to have
efficient way to look out for proper strategies.
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Experience of Simbound game
Simbound game is been played by minimum of five people in a group where the focus is to
established effective campaigns and to provide recommendation to customers. This is a
marketing campaign which is designed for those businesses who want to enter the online
marketplace. In the given scenario the entrepreneur have the budget of 15000 Euros in order to
carry it promotional activities in effective manner. Simbound simulation is been provided for 6
weeks and the study conducted on this has helped in knowing the impact of the campaigns on the
performance of the business organisation (Saura, Palos-Sánchez and Cerdá Suárez, 2017). The
focus of the students is to improve the knowledge and understanding of people on digital
marketing that is how organisation can use various digital tools such as search engine marketing,
cost per acquisition and many more as they provide effective results and also help in reducing
the cost expenses. Moreover teachers must help and support students in designing the campaign
that is deciding in how many rounds will help them in analysing the performance and the time
they should invest in designing and planning the campaigns. This has helped me in establishing
effective communication with students and designing the plan for campaigns to help the retailers
in improving their online performance.
The students are looking into the rounds since they are speaking with one another and the
virtual cash is causing them in breaking down execution and the monetary danger of the
association. The computerized promoting is helping the understudies in dissecting the purchasing
propensities for the clients and they are making the arrangements for expanding execution of the
association (Clarke and et.al., 2018).
As indicated by my perspective Simbound is one of the broadly utilized recreating action
which give e-advertising experience to different business solidarities. E-showcasing can
accomplish high situation in the commercial center so new organizations must zeroing in on
growing their business with the assistance of E-advertising industry. Simbound is the very
straightforward and intriguing action that is with the assistance of game segments one would
have the option to comprehend and plan their e-promoting and computerized publicizing efforts.
It is a virtual strategic approaches which causes organizations to distinguish their present
ongoing situation in the commercial center. With the assistance of simbound one would have the
option to set the financial plan for its future exercises, would analysis be able to cost, ready to
distinguish its possible clients and the regions which need due consideration. In my perspective
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prior to putting and entering in the computerized promoting or internet showcasing one should
utilize Simbound to improve understanding available as there are primary new factors and
highlights which are new and changes as per various stages.
Additionally utilization of this application permits execution following which help the
business teachers to get the ongoing criticism on what exercises they are presently working on
and what sway they get dependent on their choices. In my view the game is exceptionally
adaptable as it permits business to inspect the diverse substance situations which adds
adaptability to the learning experience in this serious and changing business climate (Lui and
Au, 2017).
Recommendations
 The association need to settle on the choice of the items they can have on the web. There are
numerous results of the association and they are acting on the lookout. The online market is
unique and they have various elements influencing the exhibition. The association is having
items that are top brand and the clients need to buy and there are items who are offering
benefits to clients adjoin they are not bought by the clients of the association need to make
the arrangement for having 25% of the items that are non performing and half of the items
that are bought by clients and 25% of the items should be on the requirements of clients
(Лисенко, 2020).
 Keyword research is perhaps the most significant and compelling apparatus which causes
the organization site to rank up on different well known web crawlers, for example,
Google, Yahoo and Bing. The internet searcher promoting efforts incorporates
watchword research exercises as one need to zero in on distinguishing different
catchphrases which indicates their business prior to beginning SEM crusades. The
principle objective of business association is with the assistance of examination the
emphasis is on to create powerful arrangement which draw in focused crowd and
furthermore helps in spending designation. With the assistance of different catchphrase
research apparatuses, for example, Google watchword organizer, and so forth one can get
the thought regarding the words which would give compelling outcomes.
 Simbound will assist the understudies with investigating the presentation of the
association and the greeting page utilizing the watchwords that are pulling in clients. The
understudies need to break down the catchphrases and the exhibition of the brand
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utilizing the presentation pages utilized by the understudies to expand the range of the
promoting efforts. There are numerous elements that are pulling in clients to the
presentation pages and the exhibition of the catchphrases are significant for the
improvement of the association.
 The students should utilize the examination to break down the watchwords that are
assisting the association with pulling in clients. Simbound will assist the understudies
with diminishing the expense per snap of the association and assisting them with
improving execution. The understudies will have the option to help the association in
dissecting the watchword that are assisting them with expanding the exhibition of the
items. The association should help the understudies in giving great quality items to clients
and this will help them in expanding the presentation. The understudies are helping the
associations in dissecting the necessities of the investigation and they will be brew to
perform as per the requirements of clients. The association will decrease the association
builds the nature of the work and it will make it simple for them in give the quality items
to clients.
 Key performance pointers with the utilization of Simbound strategy helps in giving scope
of measurements which help in improving the advanced showcasing endeavours and will
give better outcomes to the business. Additionally with the utilization of key execution
pointer one would ready to improve their showcasing efforts (Capatina and et.al., 2018).
 Competitor research is successful as it helps in knowing the ebb and flow position of the
rivals in the commercial centre and what methodologies they are utilizing to remain in the
commercial centre. This assistance them in distinguishing the different technique which
they can use to get the compelling outcomes.
 Email promoting is quite possibly the best way which helps in driving the incredible
outcomes as by furnishing quality substance with visual pictures helps in pulling in
enormous number of clients. Stomach muscle testing can be utilized in email promoting
where mission are readied and in two subset it has been shipped off supporters with the
last even-handed of accomplishing best outcomes (Havriliuc, Bleoju and Capatina, 2019).
CONCLUSION
From the above study it has been concluded that in this changing business climate where
spotlight is on presenting and utilizing most recent innovation in the business measures with the
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intention to achieve want results. In current business situation the focal point of business
solidarities is to move to internet promoting as individuals are having less an ideal opportunity to
visit the spot to buy item rather they like to purchase on the web. With the utilization of
advanced advertising procedures the business association would ready to know their present
situation in the commercial centre so they can take remedial measures to improve its situation in
the commercial centre. With the utilization of Simbound strategy the organizations which are
new and are curious about the positive effect of the utilization of computerized stages so they
come to get appropriate information and comprehension of advanced showcasing. As game
different elements of business are been assessed so they come to know the spots which need
more consideration and the territories which requires improvement. With the utilization of SEO
procedure the business association would have the option to pick up the traffic on different
mainstream web indexes in natural way and ready to save its additional expense. It is perhaps the
best way in which business would have the option to reach to its focused on crowd and give them
fundamental data.
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REFERENCES
Books & Journals
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda. International
Journal of Research in Marketing. 34(1). pp.22-45.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Saura, J.R., 2020. Using Data Sciences in Digital Marketing: Framework, methods, and
performance metrics. Journal of Innovation & Knowledge.
Taiminen, H.M. and Karjaluoto, H., 2015. The usage of digital marketing channels in
SMEs. Journal of Small Business and Enterprise Development.
Goldfarb, A. and Tucker, C., 2019. Digital marketing. In Handbook of the Economics of
Marketing (Vol. 1, pp. 259-290). North-Holland.
Saura, J.R., Palos-Sánchez, P. and Cerdá Suárez, L.M., 2017. Understanding the digital
marketing environment with KPIs and web analytics. Future Internet. 9(4). p.76.
Clarke, T.B. And et.al., 2018. Teaching search engine marketing through the google ad grants
program. Marketing education review. 28(2). pp.136-147.
Lui, R.W. and Au, C.H., 2017, December. Designing simulation games for information systems
education—A case study in teaching for digital marketing. In 2017 IEEE 6th
International Conference on Teaching, Assessment, and Learning for Engineering
(TALE) (pp. 290-295). IEEE.
Лисенко, Л.О., 2020. DEVELOPING NEW APPROACHES FOR IMPROVING
CLASSROOM ACTIVITIES. Наукові записки. Серія: Педагогічні науки. (189).
pp.139-142.
Capatina, A. and et.al., 2018. Tracking precursors of learning analytics over serious game team
performance ranking. Behaviour & Information Technology. 37(10-11). pp.1008-1020.
Havriliuc, L.D., Bleoju, G. and Capatina, A., 2019. Enhancing the Credibility of the Decision-
Making Journey Through Serious Games Learning Analytics. In Cognitive Computing in
Technology-Enhanced Learning (pp. 29-46). IGI Global.
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