A Structured Business Plan for Importing Olives and Dattes to Malta

This business plan outlines a strategic approach for Simonds Farsons Cisk to import olives and dattes from Tunisia to Malta. It begins with an introduction detailing the rationale, objectives, and structure of the plan, followed by a comprehensive literature review that examines industry trends, market size, competitor analysis, and the marketing mix. The plan then delves into the research methodology, including the selection of appropriate models, research methods, and data analysis techniques, such as primary and secondary market research. Findings from the research are presented, leading to conclusions and recommendations for the successful implementation of the business idea. The plan emphasizes the potential benefits of expanding into this new sector, including increased revenue streams, enhanced brand image, and the ability to capture a new market share. It also includes details on the current market in Malta, and the feasibility of the business idea.

A structured Business Plan for a
Real Estate Agency in Malta

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Title.........................................................................................................................................1
Abstract...................................................................................................................................1
Justification.............................................................................................................................1
Rationale of the business idea................................................................................................2
Scenario chosen......................................................................................................................2
Clear aim and objectives........................................................................................................2
Background to the subject area...............................................................................................3
Structure of the project...........................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
Identifying the industry trend.................................................................................................5
Industry size, growth rate, competitor analysis......................................................................5
Business idea..........................................................................................................................7
Marketing mix analysis..........................................................................................................8
Segmentation..........................................................................................................................9
Target Market.......................................................................................................................10
Positioning............................................................................................................................11
Thorough knowledge and comprehension of the industry...................................................11
Understanding of relevant concepts and theories about the business model........................12
Summary and clear understanding of principal issues relevant to topic..............................14
Chapter 3: Research method..........................................................................................................16
Selection of appropriate models/ tools /concepts and theories for doing strategic analysis 16
Selection of clear aims and objectives..................................................................................17
Selection of appropriate research methodology...................................................................18
Theoretical and applied research methods knowledge.........................................................18
Primary / Secondary market research...................................................................................18
Clear understanding of research limitations.........................................................................19
Effective survey techniques if applicable.............................................................................19
Primary / Secondary market research...................................................................................19

Feasibility (Product/ Service/Industry/ Market/Organisational /Financial feasibility issues)20
Effective Sample framework ..............................................................................................20
Critical evaluation of such methodology..............................................................................20
Clear understanding of research limitations.........................................................................21
Chapter 4: Data analysis................................................................................................................22
FINDINGS.......................................................................................................................................1
CONCLUSION................................................................................................................................2
RECOMMENDATION...................................................................................................................3
REFERENCES................................................................................................................................4
APPENDIX......................................................................................................................................7

INTRODUCTION
Title
International Trade company importing olives and Dattes from Tunisia to Malta
Abstract
Business plan is that documents which contain business goals and different methods
through which a company may easily attain the defined goals. Further, it describe the
background information of the organization and different organizational financial projection. In
the same way, current business plan is based upon the Simonds Farsons Cisk who actually
planning to import Olive and Dattes from Tunisia to Malta. As selecting completely new sector
for the company will help the firm to increases dealing at international level so that it will help to
improve the overall financial performance of the company. Further, a new business plan will
help the firm to set completely new market so that many companies also take advantage of the
business. In the same way, current business plan will shed the light upon how beneficial for the
firm to start importing the olives and dattes to Malta.
Moreover, the current dissertation also completely based upon secondary data analysis in
which researcher evaluate and review books, articles and journals to determine the industry size,
growth rate and major players. Further, using marketing mix, it will help to determine the tactics
of Simonds Farsons Cisk and it will also describe the business idea in detail manner as well.
Later, study will help to understand the relevant concept as well as theories about the business
model and using qualitative strategy, researcher will help to generate the best outcomes which
further help to determine the new business idea is beneficial for Simonds Farsons Cisk or not.
Justification
As per the secondary research on the trading industry, it is analyzed that Malta import the
Machinery and transport equipment, different chemical products as well as mineral fuels , but the
country's main export products are semi- conductors. Though it is realized that country's primary
sector is entire based upon manufacturing but investing in new business will help the country to
reach further level of success. As currently company only deals in importing frozen foods, ice-
creams and confectionery and drinks only. That is why, starting new business will help the firm
to generate more sources of income and increases the supplier rate as well (Das, Susanne and
Mehling, 2019).
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Additionally, providing completely new range of services will also assist to sustain
goodwill in the market and take business at further level of success too. That is why, Simonds
Farsons Cisk start using new business idea of importing olives and dattes from Tunisia to Malta
which helps to capture new market share at global level.
Rationale of the business idea
The rationale behind the business idea is such that it is completely new business idea
which is never implemented in Malta yet before. Therefore, dealing in such idea will help
Simonds Farsons Cisk to sustain the brand image and also enhance the current customer base as
well as attract new ones as well. Further, through this idea, company also start using online
booking services for their customers for their easiness. Moreover, another reason of choosing
this business idea is such that Malta is still developing for this sector and by start implementing
new services related to importing of Olive and Dattes will help the customers to take advantage
and as a result, generate more income sources as well. So that it will help to reach international
level of customers as well as develop good market share in coming years as well.
Scenario chosen
Currently Simonds Farsons Cisk is only dealing in manufacturing and importing or
exporting foods and beverage conglomerate. But by start importing the olive and dattes from
Tunisia to Malta will help the business to raise its customer base and also capture new market
share as well. Further, it is also analyzed that the olive cultivation is quite famous in Malta and it
is still developing sector in Malta and that is why, by introducing the new business idea will help
the company to enhance the customer base and attract new as well (Hillman, 2017). Further,
choosing this scenario will also help to generate the results which directly sustain the brand
image at international level. Though the country is not dealing in this sector that is why,
introducing new idea will help the firm to generate better source of income as well.
Clear aim and objectives
Aim: “To start new business idea by importing olive and dattes in other country: A case study of
Simonds Farsons Cisk”
Objectives:
 To analyses the trend of olives and Dattes consumption in Malta within next quarter.
 To enhance the customer base up to 40% in the next second month.
 To capture new market by introducing new business idea within a year.
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Background to the subject area
International trade means an exchange of the goods and the services among different
countries across the globe. It allows the countries for expanding their markets in respect to goods
as well as the services which might not available domestically. Trading on a global basis
facilitates a consumers and the countries with an opportunity for exposing the goods and the
services that are not available in its own country or which considers as more and more expensive
on the domestic basis. In the long term, Malta is been projected to the trend across thousand Euro
valued as 501400 in the year 2020. In accordance to the econometric model, Malta is seen as the
net importer in the mineral oils and the fuels, aircraft, transport equipment etc. Importing olives
and the dates from Tunisia to Malta is tended to be beneficial as its demand is high and the
cultivation of olives is done in Tunisia. The current report presented on Simonds Farsons Cisk, a
leading manufacturing company that deals in producing, brewing, production and sales of beers
and soft drinks at international level.
Structure of the project
Chapter-1: Introduction
In this chapter, a discussion regarding the international trade and the trends in the Malta
is been stated with framing of the objectives and aim relating to importing of an olives and dates
to Malta. It also highlights the reason behind selecting this topic and significance of the study.
This part contains abstract, coherence of the industry in Malta along with rationale for choosing
the real estate business idea, aims and objectives and structure of project.
Chapter-2: Literature review
The next chapter throws a deeper insights towards the review of the positive and the
negative effects of importing olives and dates from Tunisia to Malta. This critic or review is been
made based on the objectives framed and prepared with appropriate recommendations and the
current market trends in relation to international trade. Moreover, it provides about review and
evaluation of the size, competitor, major players and the growth rate. It will give provide about
business idea in detail with marketing mix, segmentation, target markets, positioning,
comprehension and knowledge of industry. It will include understanding about concepts and
theories of business models, discussion over theoretical and conceptual issues using canvas
business model.
Chapter-3: Research Methodology
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Under this, several methods are been used for collecting the data through common
sources that is books, journal, articles, structuring questionnaire and surveys. This helps in
making the study more useful, reliable and valid. This is the one of the important section of the
research study because it indicates way in which research study was carried out. By reading this
section one can easily make an idea about the validity of the research results. In other words, by
going through this section one can easily identify whether appropriate approach was followed
and by doing so can determine reliability of results.
Chapter-4: Data analysis and findings
It includes the preparation various themes on which data is been analysed that will
provide presentation of the clear results based on findings, interpretation of results, application of
objectives and competitive advantages. It will also provide for success strategies and
development of business model. The analysis will be showing the details of the response that is
given by majority of the participants with justification of the results.
Chapter-5: Conclusion and Recommendation
This chapter will involve a clear and logical conclusions and recommendation for
applications of finding over management policy. This part shows the summary of an overall
study in relation to review of the import in the Malta from Tunisia.
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CHAPTER 2: LITERATURE REVIEW
Identifying the industry trend
As per the view of Galdies and et.al., (2016) Malta's success is derive from the emerging
financial services location and it is also committed to developing the capital market as well.
Further, Malta is continuously increased its trading industry by analyzing the needs of customers.
In fact, as per the World Economic Forum Competitiveness Report (2012-2013) it is analyses
that Malta is also ranked 15th for the Financial Market development out of around 144 countries.
Moreover, now it wants to expand its industry and try to import the products such that Olives and
Dattes. Earlier Malta only import petroleum through boats and the food security is of vital
importance in Malta. Even government also tries to issue a comprehensive ten year agriculture
policy in which it involve all the stakeholders, permitting and decision making to the private
entities. Meli (2016) stated that increasing the competitiveness of active farmers and the
livestock breeder by focusing on the quality and also encourage for the diversification. That is
why, the Maltese market is an opportunity for US suppliers in order to sell the products to other
country.
Moreover, Reiff, Ivanicova and Surmanova (2018) observed in their study that, Malta
mainly use US red winter wheat and soft wheat for the production of traditional Maltese bread,
while on the other side, Malta is still developing country for growing Olive and that is why,
when it start importing olives and dattes then it will help to enhance customer base and also
occupied the new customer market share as well.
Industry size, growth rate, competitor analysis
As per the view of Galdies and Vella (2019) in 2018, a Southern European island nation
is Mediterranean Sea near Italy, Tunisia and Libya in which Malta shipped around US$ 3 billion
worth of goods around the global level. Therefore, the import and export business is
continuously increases and it also reflect that the size of trading companies is still developing.
Further, this dollar amount reflect that there is a n increases of 2.8% since 2014. even the size of
Malta trading company also depicts that the total export goods which represent 14.2% of the total
Gross Domestic Product for 2018 and as a result, it also helps to enhance the overall GDP of a
country (Malta Market overview, 2019). Therefore, the growth rate of the trading company is
also increases and it shows that by expanding the business in this sector will help the business to
raise the overall brand image. That is why, Simonds Farsons Cisk must invest in new business in
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which it will start new business of importing Olives, dattes so that it will help to capture new
market share and also sustain the brand image at international level. Străteanu and Stan (2018)
also stated that with regards to export goods, Malta provided $15.1 billion worth of exports
related services to the global customers for an additional 70.7% of GDP. Overall, this metrics
includes the significant amount of re- exporting the activity.
Competitor analysis
Basis of
differentiation
Simonds Farsons
Cisk
Emmanuel Delicata Air Malta
Product The company mainly
deals with the
brewing, production,
sale as well as
distribution of the
beers and soft drinks.
Including this,
company also
importing, wholesale
and retail of food and
beverage.
Firm is dealing as a
wine producer and it
have also work to keep
two indigenous grape
varieties. Company
also deal in importing
of wines and other
beverages and it is a
Island's largest
privately, family
owned bottler.
It is the flag carrier airline
of Malta and also
operates services at
international level. It has
its own cargo system
which includes the
transportation of cargo on
the Air Malta Planes.
Price The company uses
competitive pricing
strategy and changes
its price after
analyzing its rivalry's
prices.
Emmanuel Delicata
uses seasonal pricing
strategy so that it will
help to attract wide
range of customers
towards it. Further,
company also changes
its prices as per the
public demand
(Hauptmann, Ambos
and Ambos, 2016).
Air Malta uses skimming
pricing strategy in which
company charges higher
amount for importing or
exporting any products.
So that it will help to
recover the sunk cost and
also sell the products in
better manner.
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Promotion It uses modern form of
promotional strategy
in which Simonds
Farsons Cisk uses
social media and
online advertisement
so that customers
come to know about
the new and advance
services added in their
company.
Emmanuel Delicata
uses both traditional as
well as modern form of
promotional strategy so
that it will help to
attract range of
customers.
Air Malta uses only
modern form of
promotional tools in
which it uses magazines
advertisement and
billboards and social
media advertisement that
helps to attract wide
range of customers easily
(Hsieh and Hyun, 2016).
Business idea
The business idea is all about to start importing new products i.e. Olives and dattes in
order to occupy new market share and also attract range of customers towards it. Currently,
Malta is still developing olives in its agriculture sector that is why, when Simonds Farsons Cisk
start importing the Olives and dattes will help to grow its current business and sustain a brand
image at international level too. In present situation, Simonds Farsons Cisk only import food and
beverage, but when the company will start importing new products will definitely help to
enhance the overall financial performance of a business. Therefore, this idea is quite feasible
because as per the view of Jansen (2017) when a company start introducing new business idea,
then it helps to build good revenue stream and also provide both active and passive income
streams. In the same way, Simonds Farsons Cisk will also start importing of olives and dattes in
order to build the network.
The idea is quite feasible because earlier the same concept is not introducing by any
competitor and that is why, it will support the business and also help to enhance the customer
base as well. From the secondary research it is also analyzed that Malta is still develop its
agriculture sector and also provide contribution while exporting the services. That is why,
investing in import of olives and dattes will help Simonds Farsons Cisk to expand its current
business as well as build brand image at global level as well.
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In the business model main concept is that product will be sold to both general people
and the companies that are involved in processing of the olive and dattes. This will be done
because in the current time period already there are large number of competitors of the business
firm. Hence, in order to compete with them something different need to be done. In this regard
unique business model is developed and under this there will be two sorts of customers in the
business namely general public and top customers. It is well known fact that olive is usually
consumed as raw fruit by the people at their home and olive oil is used to cook food items. Thus,
it can be said that there is huge significance of olive for the people and due to this reason, they
can be targeted directly. Olive also acts as medicine and prevent many disease and due to this
reason, it is widely used by the people at their homes. This is reason due to which under business
model general public will also be targeted and by doing so sales will be elevated in the business.
Moreover, olive will also be sold to the olive processors and by doing so more profit will be
earned in the business. Attempt will be made to add as much as olive processors in the business
so that more and more profit can be gained. Tunisia is known for cultivation of high quality of
olive and all imports will be done from the mentioned nation. Thus, firm will be able to sale
quality of olive to the buyers and due to this reason, it is expected that firm will be able to create
many new customers in the business at rapid pace.
Marketing mix analysis
As per the view of Blut, Teller and Floh (2018) marketing mix is the set of action, tactics
which a company uses in order to mainly promote their news offers and products in market.
Therefore, it is the foundational model which is mainly used to meet the objectives set by the
firm in order to grab attention of many customers towards it. This consist of basically 4 P's such
that product, price, place, promotion, which are as mention in the context of Simonds Farsons
Cisk.
Product
Simonds Farsons Cisk is one of the most popular manufacturer of the Maltese food and
beverage conglomerate. The business currently providing brewing, production and sales or
distribution of beers and soft drinks and also deals in the importing of food beverages with
property development. With these range of products, Simonds Farsons Cisk will start dealing in
importing of olives and dattes so that it will help to provide new services to the customer who
actually need these products (MARkUS, 2018). Moreover, introducing new service i.e.
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importing of olives and dattes will also leads to expand the current market and generate better
sources of income as well.
Place
Currently the company is deal in global level and the group represents as well as import
of different number of international food and beverage brands which are further managed by the
Farsons Beverage import company. Therefore, by adding new service in its existing business and
dealing with range of new services will help the firm to enhance the current brand image at good
level (Magalhães and et.al., 2020). Therefore, Simonds Farsons Cisk will start importing olives
and Dattes in Tunisia because it is known as second largest producer of Olive oil after Spain and
start importing in Malta. Even in Malta, the Simonds Farsons Cisk will start offering this product
in urban areas mainly.
Price
In order to start a new business, Simonds Farsons Cisk will uses Penetration pricing
strategy in which price of the product is initially set low so that company rapidly reach to the
wide fraction of the market and also initiate the word of mouth as well. Further, this strategy will
help Simonds Farsons Cisk to work on the expectation that customers will easily switch to the
new brand and this is because of the low prices. Overall, this price will help a business to enlarge
the market share by meet the defined aim and objectives in order to increase the economies of
scale.
Promotion
As Simonds Farsons Cisk will start using new service that is to import olives and dattes
and let people know about the service, company start using modern and traditional form of
marketing in which company uses best advertisement so that people will easily understand about
news offers and services (de Villiers, Tipgomut and Franklin, 2019). In the same way company
will also uses the advertisement or billboards in which it provide a complete detail of new
services added in their business so that it will help to enhance the new market share in the
business and may also sustain the brand image at global level too.
Segmentation
As per the view of Magalhães and et.al., (2020) market segmentation is that process of
dividing the market of the potential consumers into a group or the segments which are further
based upon the different characteristics. There are four types of segmentation approaches that
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