Business Plan Report: Simple Restaurant, Marketing and Financials

This report analyzes the essential elements of launching a restaurant business, starting with a business plan that includes vision, mission, and objectives for a hypothetical restaurant named 'Simple.' It delves into background information, expertise required, and a SWOT analysis to assess strengths, weaknesses, opportunities, and threats. The report also explores the target market, competitive landscape, and marketing strategies, including pricing and promotional strategies. Furthermore, it discusses investment needs, financing opportunities such as crowdfunding and bank loans, and provides a conclusion summarizing key takeaways. The report is a comprehensive guide for aspiring entrepreneurs in the restaurant industry, covering crucial aspects of business development and marketing.

Starting a business and
fundamental of
marketing’s
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Table of Contents
Starting a business and fundamental of marketing’s.......................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
What the business is including the vison mission and objectives..........................................3
Background and expertise......................................................................................................4
Swot analysis..........................................................................................................................4
An understanding of target market, competition, marketing plan..........................................5
Investment needed and financing opportunities.....................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
If any of the company is starting up the dream business, this will include when any of the
business will be landed within their first marketing. This is also related from where to begin.
This will also get helpful for get identifying the new marketing strategy as well as get developing
their first marketing campaign, that can be get done. The starting fundamentals of marketing can
be helpful to educate the owner to how the business can provide benefit from different features
of business. now in the context of restaurant “simple ‘business plan will be further discussed as
follows-
MAIN BODY
What the business is including the vison mission and objectives
The business is generally get defined as the organisation or enterprising activity will be
get engaged within the commercial, industrial and professional activities. Apart, from this
business term will refer to the organized efforts as well as different activities of the specific
individuals to become offer different services inside the restaurant. Each and every organisation
will need a clear vision mission goals and objectives as well as the long-term strategies in order
to make its business within the movement. These are the statements which get helpful for
properly outlining the organization future. As well as this also creates a mental image of the
organization. Here, further discussion about the vision, mission and objectives of “simple’
’restaurant will be discussing below
Vision- The vision statement is mainly used for organizing as well as overarching the
aspiration of what the business will hope a s well desire to achieve. The vision of restaurant is to
make every customer will happy by service and food of restaurant and build its brand image for
providing best food and services to the customers.
Mission- The vision and mission statement are sometimes that get often confused, this
will use interchangeably. The mission and vision statement will must support each other. But the
mission statement is sometime more specific. The main vision of the restaurant “simple’ ’to
make best and delicious products by implementing new ideas and ingredients within the food.
So, that customers will be fully get satisfied by the rate and quality of food.
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Objectives- The objective of the ‘’ simple” restaurant towards the satisfying customer
experience which will includes the enjoyable food as well as relaxing atmosphere in order to
running their operation that is really efficient enough to increase productivity of the business.
Background and expertise
The simple restaurant is more informally an eatery place that is the business, focused to prepare
and serves food as well as drink to various customers. The meals are also generally served as
well as eaten on their premises, but now a days many of restaurant also will offer take out and as
well as food delivery services. The “simple’’ restaurant is sometime varying greatly in its
appearance as well as its offerings. That will include the variety of cuisines as well as service
models that is an inexpensive fast-food restaurant and several cafeterias offering mid variety of
cuisines as well as services models that is ranging for the inexpensive fast-food restaurant to high
prices. Apart from this concept of “simple restaurant’’ as the public venue is waiting for its staff
in order to serve several types of food from the fixed menu that is mostly the unique food to its
potential customers.
Swot analysis
The swot analysis will allow the owner of the restaurant to get analyse its position within
the specific market. This word Swot analysis stands for strength, weakness. Opportunities and
threat of the business. The strength and weakness take responsible for all the things that business
can owner of restaurant can control within the appropriate way.
Analysis of strength- The strength of the restaurant will lie in the way what they will do
the best. That the restaurant simple have to serve the tasty food, as well as offering the quality of
services. apart from this restaurant also will provide the wonderful décor that will makes the fun
of eating that will make the fun of eating within the restaurant.
Analysis of weakness- the weakness will provide the several ideas of things to improve
within the restaurant. Generally, the staff may create various weakness for restaurant, because
the restaurant will dependent on them for its personal services. Apart, from this other weakness
that will include to not getting the consistent supply that may result within the menu items that is
not being available for the customers at that time.
Analysis of opportunities-The restaurant is selling its restaurant products by online selling
such as Salad dressing or baked goods for the people who can buy and take the opportunities for
offering as well as delivery of the services to directly meet the needs of people
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Analysis of threats- This competing restaurant will be located nearby to male represents
threat of business, generally restaurant who are the competitors of simple restaurant for serving
the similar types of food or may have the similar dining experience. The threats of the restaurant
will also consist of the potential rising price of some of the food as for example sea food dishes
and something that have negative impact within the shrimp market of restaurant
An understanding of target market, competition, marketing plan
Target market:
The target market is related from end-to-end consumers in which the company wants to
get sell its products. The target market will be generally involving within the breaking down of
the structure into the entire market within the various segments as well as planning the various
marketing strategies to get increase the market share. The restaurant simple restaurant target
market is primary target the markets are having the high class of rich as well as wealth of the
people having the high class of rich as well as wealth to that people having demand for high class
of food as well as guest services. This restaurant will generally will targeting the big business
house professional clients that having need for the restaurant to attend meeting and parties.
Competition;
The restaurant is offering the high quality of the products as well as exclusive luxury
guest facility to their potential customers as well as with the excellent way of services within the
restaurant.
Marketing plan;
Pricing strategy,
The restaurant will get focus on medium price rates for targeting the potential customers
that will include the business travellers, leisure tourist as well as the income of the people also
will includes some of the factor.
Promotional strategy;
The promotional strategy of simple restaurant will aimed at promoting the hotel business
as well as the hospitality services by using the appropriate promotional campaigns to generate
the high brand awareness as well as loyalty of the customers.
Investment needed and financing opportunities
Crowd funding- within this funding, the desirable sum will get collected from the huge
preparation of funding and the development of the restaurant through the benefit of growing
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small amount of money from the huge number of the people as naturally from internet as well as
social media websites. The crowdfunding is also known as crowd tracking as well as this is also
called the business that is develop another resource of funding for each business. Apart, from this
crowdfunding is the method in which the restaurant can effortlessly and rapidly will increase its
currency without any of the problems to captivating money.
Bank loan- The amount that brings from bank for restaurant then, it will be again paid by
the owner of restaurant after some period of time. This is most common and easy source that,
everyone gets this easily. This is available for both periods of time for long term as well as short
term as well as restaurant will gets some of the interest rates
CONCLUSION
From the above report, the conclusion of the topic is as follows- this topic includes the
starting a business and fundamentals of the marketing that will provides the entire information
about business that will includes the vision, objectives and goals as well as background and
expertise as well as and understanding of the market competition and financing opportunities of
the business like restaurant.
REFERENCES
Book and journals;
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Cosenz, F. and Noto, G., 2018. Fostering entrepreneurial learning processes through Dynamic
Start-up business model simulators. The International Journal of Management Education, 16(3),
pp.468-482.
Leroi-Werelds, S., 2021. Conceptualising Customer Value in Physical Retail: A Marketing
Perspective. In The Value of Design in Retail and Branding. Emerald Publishing Limited.
Viswanathan, M. and Sreekumar, A., 2021. How Global Marketing Can Be More Global and
More Marketing: A Bottom-Up Perspective from Subsistence Marketplaces. Journal of Global
Marketing, pp.1-10.
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