SimVenture Game: Strategic Decisions & Business Growth Analysis

This report provides an analysis of the strategic decisions made within the SimVenture game environment, focusing on how these choices impact business growth and development. The company, SimVenture game, employs market penetration and competitive pricing strategies to enhance its market position. The report includes a SWOT analysis, identifying strengths such as resource management and skilled employees, weaknesses like limited finances and innovation, opportunities for business expansion and digital promotion, and threats including aggressive competition and lack of global presence. Porter's Five Forces analysis reveals high competition, potential for new entrants, and power of suppliers and customers. A PESTEL analysis examines political, economic, social, technological, environmental, and legal factors influencing the business. Finally, a VRIN analysis assesses the value, rarity, inimitability, and non-substitutability of SimVenture's resources and capabilities. The report concludes with a reflective judgment on the overall strategic evaluation.

SELFAWARENESS AND
UNDERSTANDING OF
THE STRATEGIC
DECISIONS

Executive summary
simvasture game will be using market penetration as a ongoing future approach that
will favour the overall growth and development of business. Company is currently using the
competitive pricing practice to enhance the growth of the venture.
Table of Contents

INTRODUCTION.................................................................................................................................4
MAIN BODY........................................................................................................................................4
Business report..................................................................................................................................4
Reflection........................................................................................................................................10
CONCLUSION...................................................................................................................................10
REFERENCES....................................................................................................................................11
INTRODUCTION
Strategic management is a process that involves formulation of the right suitable
strategy that will support the overall growth and development of the business venture. This

report is based on the strategic formation of the organisation call as simvasture game. This
report will discuss about the results made through simulation game in context to business
venture strategic choices. Henceforth, report will discuss the opening strategy with the use of
certain theories. Key strategic decisions will also discuss in this report. 3 years finding will
further summarises in this report. Furthermore, reflective judgement will provide over entire
evaluation of this report.
MAIN BODY
Business report
Business report is a summarise projection of the different strategic choices associated
with the venture that can underpin in order to maximise the business growth and development
possibility of the business venture. The organisation is following the below mentioned
models to identify the bets suitable strategic direction and choices for supporting the overall
growth and development of venture. Company is following the competitive pricing strategy
as a part of its initial strategic choice.
SWOT Analysis
SWOT Analysis is a right strategic choice that highlight and present the all different
strengths, weakness, opportunity and threat associated with the venture. All these are the core
basis to design and develop the right strategic choice advisable with the venture.
Strength:
 Resources management is clinical with the organisation.
 High employee sustainability of the business venture is a key strength associated with
the business venture.
 Skilled employee at all different level supports the organisation to maximise its
growth and development of the organisation.
 Resource allocation is also well managed at the organisation that creates more
feasibility in the business operations perform by the business venture.
 Effective and modern marketing practice that favour the organisation to take on the
competitive advantage irrespective of the aggressive level of market competition.
Weakness:

 Lack of finances available with then organisation that create a challenge in delivering
better operation management related practices in the organisation.
 Lack of innovation further do not motivate the venture to design the best and
modernised strategic choices for enhancing the overall growth and development
possibilities of the business venture.
 Small venture that do not offer well diversified practices as a business venture to its
customer that further result into the lack of customer retention in the organisation
services.
 Pricing practice of the company is also not look fine with the competiton that
company face along with taking out the competitive advantage in order to improve
business growth and development opportunities in the respective target market.
Opportunity
 Business expansion is a major opportunity available with the company.
 Digital promotion and social media marketing can support the organisation to
maximise further growth and development possibilities in the respective target
market.
 Strategic alliances with other gaming devices and the stakeholder will there allow the
venture to take on the better competitive advantage that can favour the best possible
growth and development opportunities in the respective target market.
 Talent management with support of modernised practices and training manual will
further lead to better growth and development possibilities in favour to the business
venture. This will further support the company to retain human resources at more
number of times which will further result into better growth and development
possibilities in the business venture.
Threat
 Competition at aggressive pace is a huge threat for the business venture.
 Not holding a global presence will further lead to a huge threat for the venture.
 simvasture game is not being able to launch the new variant in a continuous interval
that create a huge threat of facing the failure in the market as the current time of
competitive environment customer expect to experience new processes that is lacking
completely for the venture.

Porter Five Forces
Porter five forces is a competitive advantage or a model demonstrate the power and
influence of all different forces that empower the business unit to take on the competitive
advantage in the respective target market. This model comprises with the all different forces
that support and favour the business venture tio execute its operations.
Competition in industry (High): the competition is aggressive in the respective target
market. The growth and product demand in the market attract all the stakeholder to invest in
the market. All these are result into the heavy and aggressive level of market competition that
further influence the business performance (Andreassen and et.al., 2018). This force is high
for the simvasture game. In order to execute all the business operations simvasture game need
to face this aggressive level of competition that further result into the low market share of
company. The impact of this is over the growth rate of company and the performance that is
witnessed in the simulation game results identified.
Potential of new entrant (high): New entrant is defined as a stakeholder that is new rto the
sector. These can be the existing business houses associated with other sector or the new
investor that is recently enter into the market. All such stakeholders group that recently enter
into the sector is categorised into this category (Anthony and et.al., 2018). The growth and
development of the sector could offer the immense opportunity for the new entrant to enter
into the market. Further growth and profitability attract these entire stakeholder to come and
explore the growth and development opportunities which further sustain this force to be high.
Power of supplier (High): Power of supplier is also a key force that influences the business
operations of the simvasture game. These are the one that directly involve with the all
different business operations perform by the venture. Further these are the stakeholder that
contains a strategic role in supplying the products and services of the business venture which
make this force directly involve with the business operations. The involvement of supplier
makes this force to be more active in context to the business entity.
Power of customer (High): all strategies company develop and design is based on its target
and potential customer base. They play role in formulation of the strategic choices on behalf
of the business venture which make this force to be more active and precise in respect to the
business venture (Bogers and et.al., 2019). The involve of the customer in the business
progress and growth make this force become highly active for the company.

Threat of substitute products (High): substitute product is the one that can replace the use
of simvasture game for its target customer. Today the world gives a huge emphasis over the
innovation which creates this force to be more empowered for the business entities.
Henceforth, this force is very high for the venture.
PESTEL Analysis
External business environment is the one that directly influence the business
operations associated with the simvasture game. These are the forces that contain a direct
involvement in the business operation deliver by thee venture along with the fact that these
are the factors and forces contain a direct involvement in the business operation perform by
the venture. Factor like political, economic, social, technological, environment and legal
factors that contain a role in the pestel analysis tool.
Political factor: political factor involve the political situation of the country. United
Kingdom holds a very strong political situation that make this force to be more impactful for
the company. This involve all the policies that government is implementing related to the
taxation, funding and all other which highlight support especially to the small business
houses in United Kingdom to grow and progress in the respective target market (Deng and
et.al., 2020). The involvement of this force is more strategic which make this force more
effective for the simvasture game. Political stability is also very convincing in the United
Kingdom that favour the business houses to design and develop the long term polices in the
organisation which create a better control for the business venture in the country.
Economic factor: economic position of the united Kingdom is very progressive as the people
contain a high buying power, per capita involve is also increasing in the country and such line
of force that create a huge impact over the performance of the whole sector. Further the
growth rate of gross domestic product in United Kingdom is approximately 2% which is very
attractive in respect to the developed country. All this create a very positive indicator for the
economic situation of sector in respective target market.
Social factor: people of United Kingdom like to play simvasture game which identifies the
key fact that the growth possibilities of the sector are massive in the country. Also the culture
in students and children of playing the games at online platform which make the sector more
emerges for the business entities. All this create a huge influence over the performance of the
business venture.

Technological factor: technological advancement of United Kingdom makes the sector look
more emerging in the business environment sector. This play a key role for the industry to
emerge as a whole as the sector is having a very impressive role of technology to deliver its
operations (Foray, 2018). All this is influencing the whole sector to provide a constant level
of growth and better services. This become important for the sector to sustain at a good pace
when it comes to grow and emerge in the respective target market. The role technology
played is to channelize the innovation in the sector which certainly offers better growth and
development opportunities for the venture in market.
Environment factor: environment factor involve the protection of the natural resources
along with supporting the business objective. The sector is wisely involve in delivering
various corporate social responsibility operations that certainly support the whole sector to
emerge in the market (García-Muiña and et.al., 2020). All this influence and support the
whole industry and sector to design and develop in the respective target market.
Legal factor: this involves all the laws and legal regulation associated with the venture. This
is very clinical for the industry to support all different laws such as data protection, customer
right law, equality law and all other. The industry need to support the laws and legal
regulations which delivering all different business operations.
The above stated factors belong to the external business environment which directly
support to the industry to emerge in the market.
VRIN Analysis
VRIN Analysis involves various factors and elements that support the venture to
support the business progress in the market. These contain factors like valuable, rare,
inimitable and non substitutable. All these are the core factors that support the venture to
support the right strategic direction to design in the market.
Valuable: the operations perform by the simvasture game arte valuable in the market. The
game is different from other gaming platform which make this sector to be more emerging
and powerful for the target customers (Giacomarra and et.al., 2019). This is important for the
venture to support the right pace of growth and development which further empower the
business venture to progress and support the better strategic growth in the respective target
market.

Rare: all strategic that is run by the simvasture game is rate in comparison to other
organisation. As the company provide the 24 hours customer support which create a huge
difference in making the services rate for its customers (Oreg and Berson, 2019). This is
equally important for the venture to support its practice in the best way possible.
Inimitable: the practices follow by the simvasture game are inimitable This play a key role
in making product more different in the market. This played a huge role in supporting the
competitive advantage for the business venture in respective target market.
Non substitutable: The operation and gaming segment of company is non substitutable. All
this denote a characteristic which demonstrate the fact that the product and feature of the
gaming network is not being easily substitutable for the other competitors (Singh and et.al.,
2018). Henceforth this can be supported that the results of the online simulation game also
favour the growth of the company in the market.
Ansoff matrix
This model is a strategic approach to enhance the growth of the business venture. The
model provides the following strategic choices in order to enhance nd boost the overall
growth and development opportunities for the venture.
Market penetration: this involves increasing the sales of the company in the existing
market. This involve strategies like discount technique to offer discounts over the sale and
other approaches which include coupons and such like of practices.
Product development: is another approach that can be taken by the business housie. This
involve entering into the new market with existing product of company (Sun and et.al., 2019).
This is a risky approach as it requires bigger investment of financial resources of company.
Market development: is a approach where company try to launch the new product in its
existing market. This is a very clinical approach that is use by the organisation to boost
growth. This approach involves focusing on research and development to develop new
product.
Diversification: in this approach company get to enter in a new market with new product.
This approach is very effective for the venture to maximise its growth rate.

simvasture game can follow the approach of market penetration. This approach will
allow the venture to improve its sales and growth rate in the existing market.
Reflection
I get to learn and develop as an individual during the completion of this project. This
particular assignment get me aware with all different strategic models and tools that can
support my overall growth and understanding about the competitive factors and elements that
can support the best form of strategic growth for the venture. I get to develop my certain
skills that involve communication, presentation,. Research and such like of skills which will
furtehrt empower me as an individual to grow in my professional career. This is important for
the individual to get aware with all the strengths and weaknesses associated with the person. I
got to leanr all different development areas which is needed for the individual to enhance the
individual skill and abilities (Zott and Amit, 2017). This entire report and project has been a
learning treat for my overall growth and development in my professional career. This become
necessary for me to approach this project in the best way possible.
CONCLUSION
The results of the simulation game has been positive as it could direct with the
application of all different strategies such as swot analysis, pestel analysis, porter five forces
and such like of strategic choice models. All the models could allow me to understand the
different strategic direction that can support the overall growth and development a an
individual in the best way possible. The role of stimulation game is to direct the business
venture about the potential results could been derive out of the stimulation game and its
associated strategies.

REFERENCES
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