BDP Plan: Singapore Airlines Customer Satisfaction

This business development plan focuses on Singapore Airlines and its customer satisfaction issues. Due to increased competition, Singapore Airlines faces customer satisfaction challenges. The plan outlines a three-step strategy, including CRM system development, automation with virtual reality integration, and carbon footprint reduction. It includes strategic and risk assessments, action plans, resourcing, key performance indicators, and financial projections. The financial summary covers assumptions, budgeting, and financial statements like profit and loss, balance sheet, and cash flow. The plan also addresses implementation and change management, detailing key activities, resource needs, and critical success factors. The report analyzes the industry and company background, business issues, research questions, and objectives. It also covers strategic business direction, competitive positioning, and financial implications, offering a comprehensive approach to improving Singapore Airlines' customer satisfaction and overall performance.