Report on Market Challenges Faced by Singapore Airlines: A Study
VerifiedAdded on 2021/11/23
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AI Summary
This report examines the market challenges faced by Singapore Airlines (SIA), focusing on its position as both an employer and a service provider within the competitive international airline market. The study employs a combination of qualitative and quantitative analysis, using an online questionnaire survey targeting SIA customers. The questionnaire explores customer preferences, experiences, and perceptions of SIA's services, as well as their choices among competitors. The report delves into various aspects of SIA's operations, including customer satisfaction, travel trends, macroeconomic impacts, and marketing mix. It also considers employer branding and data security. The research aims to identify SIA's primary challenges, analyze its market position, and offer recommendations. The questionnaire includes questions about travel frequency, preferred destinations, service quality, and ancillary services like travel insurance and currency exchange. The responses are categorized and analyzed statistically to provide a comprehensive understanding of SIA's strengths and weaknesses in the market.
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