Impact of Ride-Sharing on Singapore's Traditional Cab Industry

The emergence of ride-sharing platforms such as GrabTaxi has significantly disrupted the traditional taxi service landscape in Singapore. This disruption is evident through increased competition, changes in consumer preferences, and evolving regulatory frameworks. The analysis delves into how these platforms leverage technology to offer efficient services, often resulting in decreased market share for conventional taxis. Additionally, it examines the challenges faced by traditional taxi operators, including adapting to new business models and compliance with emerging regulations. This study aims to provide insights into the broader implications of ride-sharing on urban transportation systems and economic structures within Singapore.

Running head: COMPANY GOALS AND THE CHALLENGES
COMPANY GOALS AND THE CHALLENGES
Name of the student
Name of the university
Author note

1COMPANY GOALS AND THE CHALLENGES
Executive summary
The report aims at understanding the major challenges faced by the transportation company in
order to cope up with the market. The goals of the company is being enumerated which will help
the company to take actions accordingly. The training sessions taken by the company are being
widely discussed, based on the requirements of the employee in maintaining the organizational
structure and in order to retain the market for the company. The main purpose of this report is to
understand the observations that are being undertaken in the training sessions and the steps that
are being enumerated by the company in order to resolve the problem.

2COMPANY GOALS AND THE CHALLENGES
Table of Contents
Business goals of the company depending on the challenges.........................................................3
Organizational training needs..........................................................................................................4
Observations after the training.........................................................................................................5
Individual learning needs and gaps in the employee’s performance...............................................6
References........................................................................................................................................7

3COMPANY GOALS AND THE CHALLENGES
Business Goals of the Company Depending on the Challenges:
The concerned company for this report falls under the transportation industry and
therefore the common objective of the organization is to serve the consumers depending on their
choice and preference of the rides. The major objective of the organization is to make sure that
the consumer requirements are met through the proper allocation of the services and the
management that the organization undertakes. The goals of the company determine the kind and
the extent of services that are being given by the organization. Therefore, in order to make the
organization work in a systematic basis, organizational goals must be set and adhered .the
concerned company for this report adheres to the goal of serving their clients based on the
requirements and the expectation that the client holds.
The transportation industry in Singapore is facing a threat that limited their existence in
the market largely. The important consideration that must be undertaken by the companies in
empowering the cab drivers is to make sure that the unregistered private car drivers do not take
the market of the cab drivers. The advancement of technology have helped the people to come
out of their homes in order to drive. However, there is a basic difference between a cab driver
and a private car driver as the former is experienced in the field, whereas the later coming from
the off roads are taking over the market of the transportation industry.
The business goals of the company are being set depending on the circumstances and the
risks faced by the company. The concerned company for this report is facing an issue of high
traffic, which the company at times could not accommodate. The failure of the company in
accommodating to the requirements of the people has created opportunities for the private car
drivers to make money out of nowhere. Recently the goals of the company in this concern have

4COMPANY GOALS AND THE CHALLENGES
been modified in order to manage the growing concern of the declining market of the company.
the goals that are being enumerated by the company reflects on the company’s partnership with
the car manufacturing companies of the nation and the role of the company in providing
trainings to the drivers in order to make them aware of the changes in the web portal used by
the drivers. The basic goal of the company is being formulated in order to make sure that the
problems faced by the company are eradicated and therefore the company can make its probable
progress in the respective fields.
Organizational Training Needs:
The organization undertakes the training of the individuals in order to meet the increasing
need of the organization to sustain market availability of the services rendered by them. In order
to adhere to the objectives that are being set by the company in improving the market
considerations, the training session is being formulated by the organization. The training of the
internal and the external workforce of the company is an important consideration for the
company in order to make progress in their functionality.
The knowledge of the drivers and the in house executives in performing their respective
job roles more efficiently is the major objective for undertaking the training session. The training
session is intended to help the employees and the drivers on delivering the desirable results as
per the requirements of the organization (Anderson, 2014). The conferences and the meetings
that the company must undertake must aim at making the employees aware of the issues that the
company is facing and thereby make them aware of their liability to make the company expand
its business. A company makes its progress through the integrated functioning of the employees

5COMPANY GOALS AND THE CHALLENGES
and the company must adapt to proper integration functions thus enabling the company to
modify the conditions (LIM, 2017).
Observations after the Training:
The training session that was undertaken by the company brought about certain
outcomes. The observation of the outcomes is noted in this section of the report. The
observations regarding the effectiveness of the training are based on the candidates who took the
training. The employees are the key working force of the company, which helps in the progress
of the company (LIM, 2017).
The training session was based on the development of the understanding of the portal or
the user interface that helps the drivers and the in-house executives to locate and track a client.
The proper usage of the portals helps in undertaking the functions effectively, thereby helping
them to retain the market (Goh, D. (2017). Most of the people who attended the session did not
have adequate knowledge about the technology and therefore in order to make them understand,
basic training was supposed to be imparted. The proper knowledge of the use of the portal helped
them in undertaking the job efficiently. The in-house staff locates and tracks the customers from
the internal offices of the organization. They send the data to the drivers, who work externally,
and therefore the data is transmitted through the user interface (Hwei, 2017). The proper
knowledge of the user interface helps the employees in getting to the client more efficiently,
thereby retaining the market of the organization.
On the other hand, communicational training was also imparted to the drivers in order to
make them aware of the tonality of the communication that is undertaken by the drivers. It
determines the basis of the transactions that is being undertaken by the drivers with the tourists.

6COMPANY GOALS AND THE CHALLENGES
The cab drivers also must have a varied knowledge on the distinct languages in order to make
sure that they are comfortable with the foreign tongue (Horrey et al., 2012). The people who
attended the session were having no knowledge on the languages used abroad. Therefore, in
order to impart the basic knowledge of the languages, a basic training session was undertaken in
order to ensure that the drivers could tackle the foreign clients. It helps the drivers in retaining
the tourist customers helping them to understand the foreign tongue (Jin et al., 2012).
The basic outcome of undertaking the session is based on the objective and the goals that
the company has set in order to make significant progress in the market and therefore retain the
market of the transportation industry (Loh, 2016). The observations that were undertaken are
based on the training that was undertaken by the company with the objective of improving the
structure and thereby resolving the challenges faced by the company.
Individual Learning Needs and Gaps in the Employees’ Performance:
The learning needs of the individuals are based on the problems that are being faced by
the employees individually. Individual problems can sum up to be a great flaw that might affect
the organizational structure and the market availability of the organization and its services
(McGregor, Brown & Glöss, 2017). Therefore, the company adheres to the issues that are being
faced by the employees individually and tries to resolve the problems through the training
session that is being imparted to the employees. In order to understand the gaps in the
performance of the employees or the problem faced by then employees in executing their job
role is being noted by the organization, then a careful analysis is being undertaken based on the
requirement of the training session, and on which the training session will be based (Petzoldt et

7COMPANY GOALS AND THE CHALLENGES
al., 2013). The implementation of the training session helped in the development of the
employees according to the growing needs and concerns of the organization.
References
Anderson, D. N. (2014). “Not just a taxi”? For-profit ridesharing, driver strategies, and
VMT. Transportation, 41(5), 1099-1117.
Goh, D. (2017). [Singapore] GrabTaxi – Disrupting The Singapore Cab Industry, One Cab At A
Time | Young Upstarts. Youngupstarts.com. Retrieved 30 October 2017, from
http://www.youngupstarts.com/2013/10/21/singapore-grabtaxi-disrupting-the-singapore-
cab-industry-one-cab-at-a-time/
Horrey, W. J., Lesch, M. F., Dainoff, M. J., Robertson, M. M., & Noy, Y. I. (2012). On-board
safety monitoring systems for driving: review, knowledge gaps, and framework. Journal
of safety research, 43(1), 49-58.
Hwei, L. (2017). The Face Of Disruption: Singapore’s Taxis and Private Cars. [online] Vulcan
Post. Available at: https://vulcanpost.com/493321/the-face-of-disruption-singapores-
taxis-and-private-cars/ [Accessed 30 Oct. 2017].
Jin, L., Niu, Q., Hou, H., Xian, H., Wang, Y., & Shi, D. (2012). Driver cognitive distraction
detection using driving performance measures. Discrete Dynamics in Nature and
Society, 2012.

8COMPANY GOALS AND THE CHALLENGES
LIM, A. (2017). Non-cabbies offering paid rides may need to be licensed to safeguard commuter
interest: LTA. The Straits Times. Retrieved 30 October 2017, from
http://www.straitstimes.com/singapore/transport/non-cabbies-offering-paid-rides-may-
need-to-be-licensed-to-safeguard-commuter
Loh, M. (2016). Three challenges disruption poses for Singapore. Atimes.com. Retrieved 30
October 2017, from http://www.atimes.com/three-challenges-disruption-poses-singapore/
McGregor, M., Brown, B., & Glöss., M (2017). Disrupting the cab: Uber, ridesharing and the
taxi industry » The Journal of Peer Production. Peerproduction.net. Retrieved 30
October 2017, from
http://peerproduction.net/issues/issue-6-disruption-and-the-law/essays/disrupting-the-cab-
uber-ridesharing-and-the-taxi-industry/
Petzoldt, T., Weiß, T., Franke, T., Krems, J. F., & Bannert, M. (2013). Can driver education be
improved by computer based training of cognitive skills?. Accident Analysis &
Prevention, 50, 1185-1192.

9COMPANY GOALS AND THE CHALLENGES