Research Project: Innovation in Singapore Consultancy Company

This research project investigates the importance of innovation in a Singapore consultancy company, focusing on improving customer experience. It addresses the management problem of how to enhance customer experience through innovation and explores strategies to engage staff in generating innovative ideas. The research objectives include understanding the need for innovation, analyzing its importance in management consultancy, and focusing on the perceptions of both customers and staff. The literature review highlights the increasing importance of management consulting and the need for companies to adopt new technologies to remain competitive. The research design employs both exploratory and descriptive approaches, utilizing primary and secondary data collection methods. Qualitative and quantitative approaches are considered, with data gathered through surveys and analyzed using descriptive statistics. The project also addresses ethical considerations and limitations, providing a time schedule and budget for the research.

Running Head: Managing Research 1
Importance of Innovation in Singapore
Consultancy Company

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Contents
Introduction......................................................................................................................................3
Purpose.........................................................................................................................................3
Scope............................................................................................................................................3
Limitations...................................................................................................................................3
Background......................................................................................................................................3
Problem Definition.......................................................................................................................4
Management problem...............................................................................................................4
Research question.....................................................................................................................4
Research objectives..................................................................................................................4
Literature Review............................................................................................................................4
Research Design and Method..........................................................................................................6
Research design and justification.................................................................................................6
Ethical issues and limitation of the research....................................................................................7
Time schedule and budget...............................................................................................................8
References......................................................................................................................................10

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Introduction
Management Consultancy Company helps in providing number of services to the residence of
the country. Singapore is a country that is able to provide number of growth opportunities and
this country is known as the business capital of the world. The tax system and laws of this
country are straightforward which is designed for the purpose of helping companies and
businessmen in growth. It has been analyzed that today every kind of business assist of a
professional business consultancy organization and it is because of the different policies and
working methodology of each company. The role of the innovation is vital for developing a
supportive environment and before developing and implementing an organizational development
initiative to stimulate new ideas and develop client-focused innovation.
Purpose
The main purpose of this assignment is to develop new ideas for bringing change in the
environment of working of Consultancy Company. Along with that the purpose of Mr. Yusof
Hoe is to know about the perception of the staff towards changes in the organization due to
innovation.
Scope
The scope of the research proposal is to determine if executing new innovation into the ordering
process at Singapore Consultancy Company would improve the experience of the customers.

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Limitations
The findings will be resolute by qualitative data and knowledge and the understanding of these
findings will be decisive. The research is limited up to suggested topic which will be another
limitation for the research.
Background
Innovation has become the important for every kind of industry to get growth in a significant
way. Singapore Consultancy Company needs to focus on number of aspects in order to bring
innovation within the business. It has been found that many consultancy company of Singapore
is working on old technology that is why it is vital for the company to focus on latest technology
so that the company can attain the objectives and sustain in the competitive market. It has been
found that the management consulting is a $250 billion industry and it is about to be disrupted.
There are more than 700,000 consulting firms that provide services all around the globe (Tragler,
2018). Singapore management consulting companies have become the vulnerable to disruption
when it turns well-established in its long term resolutions and the structure related to the
financial. The major problem with the innovation in the management consulting company is to
consider the both aspect and point of view of employees and customers towards innovation. The
feature of disruptive innovation is to provide smaller solutions in proper manner to the remaining
issues, helped by latest technology at a lower cost.
Problem Definition
Management problem
The decision that this research proposal will assist with is:

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 How would Mr. Yusof Hoe improve the experience of the customer by bringing
innovation in the system of the management consultancy company?
 How staff of the management consultancy company will cooperate in giving ideas
regarding innovation?
Research question
 How would Mr. Yusof Hoe improve the experience of the customer by bringing
innovation in the system of the management consultancy company?
 What strategies need to be applying to get attention of the staff towards need of the
innovation within the business?
Research objectives
 To understand the need of the innovation in the company.
 To analyze the importance of the innovation in management consultancy company.
 To focus on the perception of the customer as well as the staff towards innovation.
Literature Review
Management Consulting is considered as the process in which the consultant analyzes and
evaluates the functioning and structure of a company as an entire part of its segment, to analyze
strategies as well as opportunities to develop the efficiency of the company in the management
level. According to Richter, Dickmann and Graubner, (2008), the business of management
consultancy is increased day by day in the last few decades and the employment in many
countries increased due to execution of the management consultancy. It has been found that
business has grown up around 41% and the income of the companies operating in the industry

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has grown around 37%. It has been found that initial step of the consultant is to recognize the
issues regarding to policy, organization, strategy, methods, procedure and organization. This is
made by taking interviewing the client (Lee, et. al., 2015). It can be done many times that the
client recognized the issue in an earlier but they do not know about the solution of the specific
issue. In such condition, the second step of the management consultancy is to create propositions
for course of action through executing various ways of analysis and verification.
In the context of the case study, it is required for the business to focus on the innovation so that
the company can satisfy the customer. It has been analyzed that many consultancy companies of
Singapore has started to keep focus on the innovation to get attention of the customers towards
the services. Services organizations are amplifying maintaining the sites of deliberate try to
innovate in order to bring improvement in the efficiency. This would be helpful in reflecting the
changes in the structure of competition in number of services markets. The company can invent
the natural language processing in their system as it helps in analyzing the written languages for
the purpose of finding the patterns and insights. For instance, this technology has the ability to
show the sentiment of social media postings. At the time of working ion such software, it would
be easy for the consultants to help clients to realize how their brands and products might be
apparent by their customers. This software is helpful in examining brand reputation or stock
analysis (Obeidat, Al-Suradi, Masa’deh and Tarhini, 2016).
It has been found that there are some factors which should be considered while making changes
within the organization that are responsible for the motivating the respondents. These are
outdated businesses strategies, new emphasis on quality and customer complaints, along with the
strategies and innovations of competitors moved out to be the effective integral external
component of change (Bitner, Patrıcio, Fisk and Gustafsson, 2015).

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By considering the scenario of Singaporean management consulting company, it is needed by t e
new employee to consult with other employees regarding the change within the organization so
that the company can perform in better way. According to North and Kumta, (2018), team work
can enhance the productivity of the business and help in bringing new ideas for making
improvement in the operation. It is required for the management consultancy to have a qualified
management consultant who should be qualified in professional way to make sure that projects
are executed by the company in an effective manner and that too without any obstacles.
Involvement of the employee in making decision regarding innovation is vital as it is entire
dependent on the size of the company and nature of the business. It has been found that there are
many management consultancies that are working on projects which are spreading in
geographically diverse locations. The consultancy can focus on the training and development
program in which the company can provide the entire information about the amendments to the
employee in a practical way.
According to Shearmur, Doloreux and Laperrière, (2015), the question arises whether an external
expert is needed to evaluate the project which can be done by the management employee. Ibert
and Müller, (2015), argued that that the role of the consultants is free from the influence of the
management and duress. It has been found that firms and organization have faith over the
consultancy that they will provide transparency in the reports and will provide fair information to
the company regarding the project. likely wise, there are so many companies that face issue in
handling huge projects and in order to accomplish them they hire consultants for not wasting the
huge time on it. It is the responsibility of the consultancy firm to accomplish the task by
involving latest innovation in their work (Poulfelt, Olson, Bhambri and Greiner, 2017).

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Innovation can be done within the organization by taking consideration of point of view of each
employee in which the group discussion can be made. It would be better if Yusof Hoe create
presentation by including all requirement of the change within the process. It would be helpful in
bringing better understanding about the required change within the process in which each
employee can keep their perception regarding the change.
Research Design and Method
Research design and justification
There are various kinds of research design that aids in designing the research project. There are
three kinds of research design that is exploratory design, descriptive research design and casual
research design. In the context of the exploratory research design, it is helped in developing ideas
in condition of the ill defined hypothesis. It is helpful in diagnosing the concerns along with the
screen the alternatives. The major strength of exploratory research design is to develop insights
and handle the concerns related to the research project. In contrast, descriptive research design is
made to represent the summary of relevant aspects of the environment at the time of having the
tentative nature of hypothesis (Ioannidis, et. al., 2014).
On the other hand descriptive research design is designed to present a summary of some factors
of the environment when the hypotheses are cautious and tentative in nature. It is unable to make
the link between the factors. The strength of the descriptive design within the research is accurate
description. For this research paper, the use of exploratory and descriptive research designs have
been taken as exploratory helped researcher to collect the information about the management
issues. The characteristics of individual as well as group can be understood in better way with
the help of the descriptive research design.

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Sources of data for the research
There are major two methods of collecting the information that is primary research and
secondary research. Both method of the research has been chosen by the researcher regarding the
chosen topic. Primary data collection technique has helped researcher to get direct interaction
with people in order to know their perceptions and views regarding the innovation in the
management consultancy companies (Smith, 2015). The knowledge can be developed in depth
and theoretical way regarding the research concerns. The researcher helped to gather the data
from number of sources like books, websites, articles and journals in order to improve the
reliability of research outcomes (Taylor, Bogdan and DeVault, 2015).
Conceptualization and measurement
Qualitative and quantitative approaches are considered under this research proposal which would
be facilitated in drawing the conclusion (Trumpp, Endrikat, Zopf and Guenther, 2015). For this
research, independent and dependent are two major variables which can be manipulated by the
researcher. Dependent variable is the performance of the organization which can be changed by
making changes within the consultancy due to innovation.
Data collection
The data can be gathered by taking help of the primary and secondary data collection method and
for this research both methods have been taken in to consideration (Tashakkori and Teddlie,
2010). Survey is being conducted in order to collect information in primary data form. Random
sampling technique has been chosen to accumulate data related to the concerns of management
from large population. It is the method that gives equal chance to each individual of being
chosen.

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Data analysis
Researcher is assisted to elaborate the descriptive statistics of the data by including the cross
tabulation and regression in which it would be facilitates to define the meaning behind the
reactions of the participants regarding asked questions. The use of MS-Excel and SPSS software
has been taken into consideration to show the graphs and tables in a sophisticated manner.
Ethical issues and limitation of the research
Ethical consideration assist researcher to pursue adopts effective behaviour for the purpose of
completing the research. The appointment has been taken by the researcher on prior basis from
the chosen participants for collecting the primary data regarding the issues of the research.
The limitation of the research is covered those factors that are not under control the researcher.
The limitations are small size of sample, lack of time availability and improper access of data
and sources.
Time schedule and budget
S.
No.
Actions were taken
in research
Time
duration
Description of the taken steps Expenses
on
Research
A Planning 2 Week This stage will entail planning regarding $11000

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the research
B Implementation of
the research
2 week It is the implementation of the first step
in which resources, data collectors and
resources.
$15,000
C Data collection 3 weeks The data will be gathered to take the
research to the next level in which the
expenses included attending various
seminars and conduct the survey
$16,000
D Data analysis 2 weeks The data will be analyzed in a
significant manner by presenting the
tables and graphs to draw the
conclusion.
$12000
E Discussion 1 week Discussion will be made to get more
effective information about the data.
-
F Conclusion and
Recommendation
1weeks The final conclusion will be drawn as
per the data analysis.
-

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References
Bitner, M.J., Patrıcio, L., Fisk, R.P. and Gustafsson, A., 2015. Journal of service research special
issue on service design and innovation: developing new forms of value cocreation through
service. Journal of Service Research, 18(1), p.3.
Ibert, O. and Müller, F.C., 2015. Network dynamics in constellations of cultural differences:
Relational distance in innovation processes in legal services and biotechnology. Research
Policy, 44(1), pp.181-194.
Ioannidis, J.P., Greenland, S., Hlatky, M.A., Khoury, M.J., Macleod, M.R., Moher, D., Schulz,
K.F. and Tibshirani, R., 2014. Increasing value and reducing waste in research design, conduct,
and analysis. The Lancet, 383(9912), pp.166-175.
Lee, C.S., Gelow, J.M., Mudd, J.O., Green, J.K., Hiatt, S.O., Chien, C. and Riegel, B., 2015.
Profiles of self-care management versus consulting behaviors in adults with heart
failure. European Journal of Cardiovascular Nursing, 14(1), pp.63-72.
North, K. and Kumta, G., 2018. Knowledge management: Value creation through organizational
learning. Springer.
Obeidat, B.Y., Al-Suradi, M.M., Masa’deh, R.E. and Tarhini, A., 2016. The impact of
knowledge management on innovation: An empirical study on Jordanian consultancy
firms. Management Research Review, 39(10), pp.1214-1238.
Poulfelt, F., Olson, T.H., Bhambri, A. and Greiner, L., 2017. The changing global consulting
industry. In Management Consulting Today and Tomorrow (pp. 5-36). Routledge.