University Anti-Smoking Campaign Brochure Report for Singapore

This report focuses on an anti-smoking campaign targeting young adults in Singapore, aiming to reduce smoking prevalence through television, online media, and radio advertising. It highlights the negative health outcomes associated with smoking, including increased risks of heart disease, stroke, and various cancers, as well as its impact on overall health and fertility. The report references existing initiatives in Singapore, such as increased tobacco excise duty and bans on e-cigarettes, and the government's goal to lower the smoking rate to 12% by 2020. Strategies discussed include health education sessions, screening programs, and social marketing campaigns utilizing various media platforms. The report emphasizes the importance of providing information and support to help individuals overcome smoking habits, offering references to healthcare professionals and experts.

Running head: ANTI-SMOKING CAMPAIGN BROCHURE
ANTI-SMOKING CAMPAIGN BROCHURE
Name of the student:
Name of the university:
Author note:

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ANTI-SMOKING CAMPAIGN BROCHURE
Target of anti-smoking campaign:
 young adults from the age of 21 to above
 this aims in reducing the number of smokers in the nation of Singapore by the
capitalization of the power of television, online media as well as radio advertising
 information needs to be circulated among the smokers and the vulnerable people so as to
develop health literacy about the negative aspects of smoking (Naidoo et al., 2016)
 Help people by providing them references to important experts, healthcare professionals
and therapists so as to overcome smoking issues

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ANTI-SMOKING CAMPAIGN BROCHURE
Negative outcomes of cigarette smoking:
 Smoking increases the risk for coronary heart disease, stroke as well as lung cancer
 Smoking causes diminished overall health resulting in increased absenteeism from
work as well as increase in the healthcare utilization (Carter et al., 2015)
 Smoking affects blood vessels and can thereby make them thicker and grow narrower
 Smoking is also associated with different types of cancer like that bladder, blood,
cervix, esophagus, and larynx, liver, stomach and many others
 Smoking can affect the sperm of men, reducing their fertility, increases the risk for
birth defects and miscarriage in women
 Smoking can increase the risk of miscarriage and other associated effects on the body
that include inflammation and decreased immune system

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ANTI-SMOKING CAMPAIGN BROCHURE
Existing information:
 Singapore has successfully stepped up in the anti-smoking drive by raising the excise
duty on all the tobacco products by 10% as well as by banning electronic cigarettes and
other vaporizers (Golecha, 2016).
 Singapore’s comprehensive tobacco control policies have been found to help bringing
down the smoking prevalence rate from 18.3 % in the year 1992 to about 13% at the
present. The government is mainly aiming for the reduction of the rate of smoking to
make it among the lowest in the world to about 12% by the 2020.
 The Tobacco Act was amended in November 2017 and the first phase of the
amendments came into force in the month of February 2018 when it became illegal to
buy as well as use and possess emerging and different imitation tobacco products like that
of electronic cigarettes/pipes/cigars as well as chewing tobacco and shisha in Singapore.
 Others included rising the minimum legal age for the “purchase, use, possession, sale and
supply of tobacco products” from 18 to that of 21.
Strategies for reducing smoking prevalence among individuals:

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ANTI-SMOKING CAMPAIGN BROCHURE
 Health education sessions need to be arranged by healthcare experts in communities on
weekends in easily accessible places like in the community halls. The healthcare experts
will be communicating valuable information and educating patients about the ill effects
of smoking and the ways they can adapt in order to overcome the habit of smoking
 Screening sessions should be arranged in universities, organizations and even in
communities. This would help in identifying the high-risk individuals, accordingly, they
would be referred for motivational counseling so that they can develop motivation and
become determined to modify their lifestyle habits and overcome smoking issues
(Sharma, 2016)
 Social marketing is one of the best ways for communicating important information
among vulnerable cohort. Advertisements should be developed and published on
television, radio and even different websites and social media so that the information
reaches more people and more people gets educated. Leaflets, pamphlets and brochures
also can be circulated among the individuals.
References:

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ANTI-SMOKING CAMPAIGN BROCHURE
Carter, B. D., Abnet, C. C., Feskanich, D., Freedman, N. D., Hartge, P., Lewis, C. E., ... &
Jacobs, E. J. (2015). Smoking and mortality—beyond established causes. New England
journal of medicine, 372(7), 631-640.
Golechha, M. (2016). Health promotion methods for smoking prevention and cessation: a
comprehensive review of effectiveness and the way forward. International journal of
preventive medicine, 7.
Naidoo, J., & Wills, J. (2016). Foundations for health promotion. Elsevier Health Sciences.
Sharma, M. (2016). Theoretical foundations of health education and health promotion. Jones &
Bartlett Publishers.