Waterproofing Industry Report

This report provides a comprehensive analysis of the Singapore waterproofing industry, focusing on two key players: Maris Polymers and Qicesal. It begins with an introduction to both companies and their market presence. A detailed industry analysis is conducted using a PESTEL framework, examining political, economic, social, technological, legal, and environmental factors influencing the industry's growth. The report then segments the B2B market, comparing the target segments of Maris Polymers and Qicesal. A significant portion of the report is dedicated to projecting the growth of the target market, including wholesalers/distributors and food establishments, based on evidence from various sources. The report concludes by summarizing the opportunities and threats facing the waterproofing industry in Singapore, highlighting the potential for growth driven by technological advancements and the increasing demand for environmentally friendly products.

RUNNING HEAD: Business to business 1
Water proofing Industry

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Introduction
Maris Polymers is a manufacturer of resins and polyurethane liquid- applied
waterproofing membrane. The sale of the company is spread in approx 70 countries including
Middle East, Asia, America, Middle East, and South East Asia. The company operates in these
countries either with the help of local distributors or through affiliated countries (Marispolymers,
2017).
Qicesal is a manufacturer of joint sealants, adhesives, concrete repair motar, and waterproofing.
To meet the needs of the industry the company also produces environment-friendly and green
products. It operates in Myanmar, Taiwan, Hong Kong, Thailand, Philippines, Malaysia
(Quicseal, 2016).
In the following report comparison between the two companies will be conducted along
with conducting market analysis. The market analysis will be based on PESTEL analysis,
industry analysis along with projecting the growth of each industry.
Industry Analysis
B2B Market Segmentation
Maris Polymers Qicesal
The company has a wide range of distributors and
there are different segments of flooring segment,
waterproofing system, coating, sealers joint sealant
has flooring and waterproofing projects in 70
countries. It is mainly targeted towards the
Qicseal also deal with waterproofing and water
repellant products, sealants, epoxies, additives,
repair and various segments and have targeted its
projects to residential in private and HDB unit,
commercial and industrial areas, transportation

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construction of terrace, roof, balcony. including airports and is targeted to various
international projects including hotels in China,
Malaysia. Other than this the targeted segment
includes schools and parks (Qicesal, 2017).
On analyzing the b2B segmentation of both the companies it has been found that Maris Polymers
basically deals in the construction of terrace, roof, balcony, and Qiceseal targeted area is broader
than Mayris polymers as Qiceseal area of the project is wider than Maris polymers.
Industrial Analysis
PESTLE Analysis
Political Since Singapore is a democratic nation there is political stability in the nation which creates a
big opportunity for the business houses to flourish and expand. This is the reason why both the
waterproofing companies have a worldwide base and operate in so many countries (Pestel
analysis, 2015)
Economical Singapore waterproofing industry is developing at a faster pace and it can be seen from the
widespread business of the waterproofing industry worldwide. The industry has invested
heavily and has played a big role in diversifying the economy
Social/
Cultural
There is a tendency to work hard which has led to an increase in the productivity of the nation
thus favoring growth of the industry. Customers have shown high purchasing power which is a
favorable point for the industry to grow
Technologic The industry has been using Thermoplastic and Thermo set Membrane and has shifted from its

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al traditional system of using admixtures, grouting. The advantage of using thermoplastic is that
chemical cross-linking is not there. The industry has also focused its attention towards building
material using nanotechnology for building material. The technological advancement is been
seen in Singaporean waterproofing industry
Legal The laws and rules framed for conducting business are quite supportive. Various laws have
been framed for carrying out e-commerce activities and the legislation formed in this regard is
quite favorable.
Environmen
tal
Waterproofing industry has focused towards using eco-friendly products and raw materials for
producing and has been using rat tap bond which is eco-friendly because it insulates heat more
than any other normal walls because it requires less number of bricks. Along with the industry
has also focused towards reducing waste by recycling industrial and agriculture waste. To
reduce air pollution the waterproofing industry in Singapore has been using material which has
low VOC emission like cement paint. For reducing water pollution it has been using such
material which does not produce leaching. It has been using Flyash bricks for reducing land
pollution (Kretop, 2015).
On the basis of the PESTEL analysis, it has been observed that Singapore waterproofing industry
is one of the leading in the world. Due to its latest technology and introduction of
environmentally friendly products it as a big opportunity ahead in the market
Opportunities (Based on PESTLE)

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 High opportunity for the waterproofing industry due to increasing construction activity of
both residential and nonresidential type.
 By 2021 it is expected that the growth of waterproofing membrane is likely to reach
$24.2 billion and from 2016 to 2021 the CAGR growth has been forecasted at 4.3%.
 The cost-effectiveness of waterproofing membrane and the increasing construction
activities are the driving force for the growth of the industry (Reportlinker, 2017).
 Maris Polymers has also been using green roof waterproofing with the liquid
waterproofing membrane and is one of the major developments in the roofing done
earlier.
 Advanced technologies have provided recreational opportunity to the people living and
have paved the way for its growth in future (Marispolymers, 2017).
 Qicseal has been focusing on innovation, providing quality services to its customers
which have provided the opportunity to the company to foster growth.
Threats (Based on PESTLE)
 The water proofing industry is witnessed to face threat from using water resistance of
degraded quality and insufficient water barrier.
 Poor quality and non-effective working structure is the main major concern in
waterproofing industry (Waterproffing, 2017).
 Insufficient protection of health and safety of the employees is another factor which
poses threat to the industry.
 Using less environmentally friendly products and technology and inclination towards
environment-friendly technique
 Using obsolete technologies and less efficient planning mechanism.

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Size
Size of Market and
Segments
Size: Number of Businesses in
Singapore
Companies with Largest Market Share in
the industry
Wholesalers / Distributors In total there are 31 waterproofing
companies in Singapore (Global
newpages, 2017).
Polymers has the largest market share in the
waterproofing industry which includes
polyurethane membrane, PVC,
EPDM,TPO(Occam research, 2016).
On-Trade In total there are 2422 on trade
companies in Singapore
Baumer Pte, ltd is one of the leading trading
company in Singapore covered 24% market
share in water proofing industry.
Off-Trade There is a significant number of off-
trade companies which deals with
restaurant and food supermarket.
Cold Storage is the leading supermarket in
Singapore which has covered 15 % market
share.
Overall market share Domestic rivals has grasped 40%
market share in waterproofing work.
On the other hand, international
rivals has covered 60% market share.
Baumer and Cold storage both are international
companies that jointly covers around 35%
market share in market on estimated basis.
Projected Growth

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Projected Growth of Target
Market:
Evidence:
Wholesalers / Distributors By 2025 the projected growth in the wholesaler/ distributor market is expected to
reach 37.55$billion. This is possible due to an increasing use of quality products
used in the construction material. The technological and innovative developments
have also contributed to the growth of the industry. The liquid membrane is
expected to grow at the rate of 8.7% from 2017 to 2025. The growth will affect both
the wholesaler and distributor market respectively (Nasdaq, 2016).
Food Establishments On analysing the growth of the industry it is expected to show expansion in food
establishments also. New food chains are emerging every day which requires the
construction of the building, flooring, roofing and using efficient materials.
Therefore, the growth of industry in food establishment is significant
Off-Trade Regarding the off-trade growth, it is expected that the new construction of food
chains and supermarket will require the construction of building in these area which
will bring significant growth in the waterproofing industry

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References
Globalnewpages.(2017). Waterproofing Contractors. Retrieved September 20, 2017 from
http://www.yellowpages.com.sg/category/waterproofing-contractors
Kretop.com. (2015). The trend of using environmentally friendly materials in construction and
industry. Retrieved September 20, 2017 from
http://kretop.com.my/en/news-and-event/tin-trong-nuoc-5.html
Maris Ploymers. 2017. Company. Retrieved September 20, 2017 from
http://www.marispolymers.com/company/
MarisPolymers.(2017).Waterproffing system. Retrieved September 20, 2017 from
http://www.marispolymers.com/products/waterproofing-systems/
Nasdaq.( 2016). Global Waterproofing Chemicals Market Research Report 2015 -- Industry
Analysis, Size, Share, Growth, Trends and Forecast, 2014 -- 2021. Retrieved September
20, 2017 from http://www.marketwired.com/press-release/global-waterproofing-
chemicals-market-research-report-2015-industry-analysis-size-share-2102067.htm
Occams. (2017). Global Waterproofing Membranes Market Insights, Opportunity Analysis,
Market Shares and Forecast, 2017 – 2023. Retrieved September 20, 2017 from
http://www.occamsresearch.com/waterproofing-membranes-market
Quisceal.(2017). Projects. Retrieved September 20, 2017 from
http://www.quicseal.com/projects/
Reportlinker. (2017). Growth Opportunities in the Global Waterproofing Membrane Market.
Retrieved September 20, 2017 from http://www.prnewswire.com/news-releases/growth-
opportunities-in-the-global-waterproofing-membrane-market-300433800.html