Marketing Manager Recruitment and Selection Report for SingTel

This report provides an overview of the recruitment and selection processes for marketing managers at Singapore Telecommunications Limited (SingTel). It examines the responsibilities of a marketing manager, including strategic planning, customer engagement, and market analysis. The report delves into job analysis, specifying required skills and qualifications, and job design, focusing on efficiency, motivation, and employee well-being. It outlines SingTel's recruitment strategies, including internal and external sourcing, and details the implementation of these strategies. Furthermore, the report explores selection strategies, emphasizing the importance of candidate skills, qualifications, and cultural fit, along with implementation methods to ensure effective hiring. The report concludes by highlighting the importance of effective selection processes for organizational growth and the benefits of providing incentives and training to selected employees. The report uses a variety of scholarly sources to support its claims.

Running head: Personnel management
Personnel management

Personnel management
Table of Contents
Introduction.................................................................................................................................................3
Job analysis.................................................................................................................................................3
Job Specification.........................................................................................................................................4
Job design....................................................................................................................................................4
Recruitment strategies.................................................................................................................................6
Implementation of recruitment strategies....................................................................................................6
Selection strategies......................................................................................................................................7
Implementation of selection strategies.........................................................................................................7
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9
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Personnel management
Introduction
The report is an overview of the how marketing manager is responsible for managing the
firm’s requirements along with the human resource department. The report largely talks about
the marketing strategies need to be followed and the recruitment and selection procedure. It is
written with respect to the company of Singapore which deals with networking mainly
recognized by its abbreviation as “SingTel”, Singapore Telecommunications Limited. The report
presents the image of what are the duties and responsibilities of the marketing manager and what
kind of demands this job makes so that it can meet the demands of the company effectively and
efficiently.
Singapore Telecommunications Limited particularly known as SingTel is a
telecommunication company in Singapore. It was founded on 1879 in Singapore. The company
provides mobile networks all over the country to millions of subscribers. The products offered by
the company includes broadband and fixed-line internet services, fixed line and mobile
telephony, digital, IT and network services. It has also widely expanded itself over the countries
like Asia, Australia, and Africa. The Company is highly professional and has achieved heights
(Buller & McEvoy, 2012). The amount of profit generated by the company is near $3.853
billion. Since the company is quite large the number of employees working in the organization is
more than 25,000. The Company provides services related to a network which has given
company number of customers. This increased their chances of earning more of profit. The
organization offers a number of job vacancies every year. This gives a chance to recruit new
employees with extra skills and hard labor. Since the company runs on a large scale it expands its
business by replacing the redesigned employees with professionals. The supervisory position
presented in the report is of Marketing Manager (Jiang, Lepak, Hu & Baer, 2012).
Job analysis
A Market Manager is one who is responsible for managing the selling the products of
profit and observing the requirements of the business in order to make a profit. A marketing
manager is responsible for making a good strategy to increase the number of customers. This
allows the company to make more and profit (Hülsheger, Alberts, Feinholdt & Lang, 2013). The
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plans made by them must relate to consumer research. They are responsible for managing
agencies of media and digital.The market plans made by them necessarily have to set the
standards to outshine the other companies in the market. The major responsibility that they have
to maintain the contacts with its internal and external partners. This is important as to measure
the market positions of the company jointly. Their duty is to keep a check on the market budget
and invest into the market accordingly. They are responsible for managing the website on social
media in order to be aware and let others aware about the functioning of the business. They have
to collect and analyze the data by preparing reports on a monthly basis as asked by the company.
They are advised to look into every matter closely to ensure no chances of risk and failure (Lin,
2013).
Job Specification
Before hiring any person to work for the company, the company checks and evaluates
whether the person has sufficient skill and knowledge or not, whether he is able to work for the
company and is able to give good outputs or not. The company before hiring for the position of
Marketing Manager demands minimum experience of 5 years in the related sector. He must
know about the trading in the market through network i.e. he should have good experience of
social media. He must have good communication skills as expected from the employee for a job
like this. The applicant should have a degree in business administration and marketing. If the
candidate comes from the same industry then he can easily understand the environment of the
company’s requirements. He should have a basic knowledge of computers like MS office, excel,
access and PowerPoint. Interpersonal and strong written skills are required for appointing a new
candidate in the company as an operation manager. They must understand the value of the
position they will work for. Being a marketing manager of a company is not easy. One should
acquire all such skills and abilities (Dulebohn, Bommer, Liden, Brouer & Ferris, 2012).
Job design
The human resource manager is responsible for designing the job for a company. The job
designing is based on the actions such as motivation, efficiency, health and safety and
intellectual capability of the employees. Job design at a company like SingTel is done with
intellectuality. One has to work firmly and with full efficiency. Job design is the core and
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primary function of human resource management. It is a basic function of human resource
management. It includes the different type of information, methods that need to be followed in
the organization and employee relationship. This ensures the requirements of technology and
organization. The requirements of the company also depend on social and personal wants and
expectations of the employment. The HR department is responsible for appointing a candidate as
an operation manager in the operation department; they have been discussed below (Bangerter,
Roulin & König, 2012).
Efficiency Motivation
The job design of the company works on motivating the employees efficiently. The
responsibility of motivating the employees of the company is fulfilled by the human resource
department. They motivate them to work hard in order to make the company achieve its target
effectively (Wood, Van Veldhoven, Croon & de Menezes, 2012).
Mental capacity
The HR management observes the working of the employee. Employees of the company
are advised to talk about the problem with the HR department. Every employee of the firm is
advised to work potentially and effectively. They must not be burdened by any matter. They
should be capable of working not only physically but also mentally (Tims, Bakker & Derks,
2013).
Health and Safety
The marketing department of SingTel is also responsible for taking a good care of its
employees. The very important thing to do is to maintain a proper record of the employees
working in the firm. The marketing manager cannot take the risk of losing the very efficient
employee. He has to be alert all the time about their health and safety. A good health of the
employee will result in good outputs for the firm. The marketing manager is therefore
responsible for managing these criteria with the help of human resource manager. He has to
maintain a proper record of the employee’s safety and health. He is the one responsible for the
care of such employees who work for their firm (Grant, 2012).
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Recruitment strategies
The marketing department of SingTel knows very well about the type of strategies to
make that can result in a good sale. The marketing manager is the one who is responsible for
recruiting the applicants. He knows very well about the qualities needed to work as an employee
of marketing. Before recruiting, the manager looks for the creativity level that the applicant
posses. He chooses the applicant according to their skills and understanding. The human
resource management of SingTel makes effective recruitment strategies in marketing sector as
well to appoint a new candidate in the organization. Human resource department is responsible
for answering the members and also works into job analyses. It is also answerable for recruiting
and selecting the candidates for firm’s good future. (Treweek, Lockhart, Pitkethly, Cook,
Kjeldstrøm, Johansen & Jones, 2013).
Implementation of recruitment strategies
The type of strategies followed by SingTel while recruiting has actually given good
results to the company. The recruitment strategies planned by the human resource department is
granting success to the company. The kind of environment developed at the firm makes it easier
to work and maintain a proper discipline. Strategies made by human resource department are
never questioned by SingTel. They very well know about the kind of strategies made for
marketing. These strategies help the company in better functioning of the organization. A good
plan makes the good functioning of the firm. The marketing strategies planned in order to recruit
employees are full of creative ideas as needed in marketing. Employees put their efforts in order
to get selected. The result of such efforts develops competition among employees which brings
good to the company. (Aldao & Nolen-Hoeksema, 2012).
Internal recruiting source
When the company requires a large number of employees in the organization it fills the
vacant positions by recruiting the employees from the organization itself. This source of
recruiting is called Internal Recruiting Source. The benefit of this source is that since the
employees are hired from the same company they know about the rules and policies of the
company. This saves time in explaining them and results in better output in a short run (Powell,
Waltz, Chinman, Damschroder, Smith, Matthieu, & Kirchner, 2015).
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External recruiting source
External recruitment is that type of recruitment source where the company hires a
candidate through job applications. The candidates are not from the existing staff. This gives the
company a chance to meet new ideas and talents that can help the company in near future. The
qualified candidates are hired to fill the vacancies (Peters-Lawrence, Bell, Hsu, Osunkwo,
Seaman, Blackwood, & Dampier, 2012).
Selection strategies
The selection process begins after the process of recruitment. The selected employees
have to work on the project assigned to them. They work for the firm by completing the projects.
Selection in telecommunication companies, like SingTel is done on the basis of the input they
give an output that company receives. Their punctuality and their behavior depending on the
career. They have to be polite with the other members of the society. The process of selection is
dependent upon the qualification. The qualification of the candidate should fulfill the eligibility
criteria to get selected. Since the job of marketing managers is to look into marketing criteria,
therefore, they do their work of selecting the employees according to their creative level. The
marketing manager usually works by collaborating with the supervisors in order to select the best
employee from the applicants. The candidates are recommended to be confident. They should
show their skills that they are good at and in favor of the company. He is advised to think about
something new and something innovative (Karim & Arif-Uz-Zaman, 2013).
Implementation of selection strategies
The selected employees have to make the most of the opportunity given at SingTel
Company. The selection of the employees results in good outputs and better functioning. The
employees are selected as professionals and work for the benefit of the company in an effective
way. They are taught to maintain discipline in the environment of the company. Since the
employees are taught and trained before working on any project, therefore, it becomes easy to
deal with the problems. The selected candidates are advised to put their best efforts in making
the project superficial. The employees are benefited for their quality of work. Hence they are
provided with incentives and bonus. This keeps their interest ongoing (Roh, Hong & Min, 2014).
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The benefits given to them include traveling packages, bonuses, promotion etc. This makes them
work with passion and enthusiasm. The selected candidate is majorly taught to have
communicative skills as the company’ major purpose is of telecommunication. The selection
procedure should be effective. It must lead the company’s growth towards marketing. The
selection of the candidates for the department of marketing gives a new level of thinking in the
company. The selected candidates have to work for the fulfillment of the marketing demands.
The strategies made by the elected employee’s results in good output as they are trained before
getting into the project. Also, along with the new employee's company also chooses to select a
certain number of employees from the already existing employees. This also provides the
advantage of saving time (Proctor, Powell & McMillen, 2013).
Conclusion
On the above discussion, the report concludes by talking about the criteria followed by
Singapore Telecommunications Limited while selecting the respective candidates to work for the
company and its implementation. SingTel is widely known all over the country for providing
access to large networks. Therefore, it becomes necessary for them to provide good services to
the customers and to expand itself in the market. The report talks about each and everything that
needs to be done by the marketing manager to take the company to heights. Through the report,
it is clear that what strategies a company must follow to meet the demands of the market. The
report makes it very clear how important it is to have an HR department in the company. In this
way, it can be said that human resource department plays a vital role in every organization.
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