This report presents a comprehensive marketing plan for SingTel, a leading telecommunications company in Singapore. The plan begins with an executive summary highlighting the need to expand SingTel's customer base to include low-income earners. It then details company and competitor analyses, emphasizing the competitive landscape and the importance of technological innovation. The marketing objectives are clearly defined, focusing on increasing sales and customer numbers. Customer segmentation is addressed, encompassing geographic, demographic, behavioral, and psychographic factors. The marketing strategy focuses on social media marketing and discount promotions to attract a wider customer base. Product management aims to introduce new services through product differentiation, while pricing management employs a cost leadership strategy. Distribution management focuses on broad availability. The report also includes implementation and control sections, outlining an action plan, budget, and control measures. The marketing plan is designed to help SingTel achieve its objectives of expanding its customer base and increasing sales within a specified timeframe. The report concludes by summarizing the key strategies and their expected outcomes.
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