Comprehensive Enterprise Business Plan: Sip and Bites Analysis Report

This report provides a comprehensive enterprise business plan for Sip and Bites, a health food organization focused on providing healthy and diet-conscious drinking products. The plan includes a detailed overview of the company's mission, vision, and objectives, followed by SWOT and PESTLE analyses to evaluate internal and external factors influencing the business. A competitor analysis using Porter's Five Forces model identifies the competitive landscape. The report also outlines the operational and legal plans, STP (Segmentation, Targeting, and Positioning) strategies, and the marketing mix. A financial budget is presented, along with monitoring and controlling mechanisms to ensure the business achieves its goals. The plan emphasizes innovation, quality, and sustainability to gain a competitive advantage in the market.

Enterprise

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
Overview.....................................................................................................................................3
SWOT analysis...........................................................................................................................3
PESTLE analysis.........................................................................................................................4
Competitor analysis.....................................................................................................................6
Operational and legal plan..........................................................................................................6
STP..............................................................................................................................................7
Marketing mix.............................................................................................................................8
Financial budget..........................................................................................................................9
Monitoring and controlling.......................................................................................................10
REFERENCES..............................................................................................................................12

MAIN BODY
Overview
Sip and Bites is an organization which will be providing healthy and diet conscious
drinking products to its customers. This is going to be an health food organization which will
consist of both packed food and take away option for recently cooked meals. This organization
will be able to bring new and more innovative products in the market with the help of research
and development. The platforms it will use for marketing are going to be the traditional
marketing methods and also the digital marketing. For this business the focus will be on bringing
creativity in its menu with the combination of drinks and meal which is healthy and delicious at
the same time.
MISSION
To provide the customers with great quality of food which is healthy and economic in
price, along with a great customer experience in the market.
VISION
It is to influence the customers in believing the food products of Sip and Bites which are
going to provide delicious healthy food to its customers with the best possible services.
OBJECTVIES
 To increase the position of company within market by 20 % within next 6 months.
 To increase the number of repeat consumers by 24 % till next 8 months
 To increase the investment by 20 % in the marketing and technology upgradaiton.
SWOT analysis
This SWOT analysis is an analysis which will explain the internal factors in which the
following are going to be discussed.
Strengths :
The strengths of this organization will revolve around the product of this organization
which will consist of the healthy food. This type of food and drinks will be providing the
organization with sustainability it requires in the current market were the customers are more
focused towards their health. The aim of this organization is to develop a key strategy which is

considered to be effective towards the management of the organization and its products
(Nugeroho and et.al., 2021).
Weaknesses :
The total number of competitors which this business will face in this market will be the
biggest weakness for this business. Due to this business having so many operations involved it
will have to spend higher for the quality of talented employees. This results in increasing the
total cost of the organization. Due to the large number of competitors this organization will have
to spend most of its earning in marketing and promotions.
Opportunities :
Quality of this product is an opportunity for this business as it will influence the
decision-making of the customers towards this organization. Innovation and creativity is going to
be the key factor for this organization that will help the business to grow its operation in the
market and gain competitive advantage (Syrisko, 2018). For this business collaboration with
other food organization can be an opportunity to expand its business.
Threat :
For this business the biggest threat are the other company's which have similar business
model that can turn into a direct substitute for this business. Management of quality and
performance can turn into a real issue for this organization due to having so many business
operations which can lead to exploitation of resources. This will decrease the organizational
efficiency.
PESTLE analysis
This is the analysis which explains the external factors of the Sip and Bites such as,
Political Factors :
This being a UK established business will have to deal with the political environment in
UK which has been affected due to the issues such as Brexit (Widya Yudha and et.al., 2018).
The rules and regulation set by the government on the taxes related to the food products can be a
direct impact to the business of Sip and Bites. It can be said that this business is considered to be
the development of the organizational operations.
Economical Factors :
The economical factors which would impact the business of Sit and Bites are the inflation
rate, employment rate and standard of living. Due to Covid-19 and Brexit the UK economy has

been suffering from the last 2 years. This is the stage of recovery thus, for new business it can be
considered to be a good time. It can be said that the growth of this business will also be impacted
from the employment rates as it have so many operations will need to hire many employee due to
which the business can face issues.
Social Factors :
Social factors such as the population of the country is factor which will influence the
sales of this business. Other than that the social factor which is related to the importance of
healthy products in the life's of the people is also going to be the key determinant which will
influence the business. It can be said that the application of the business growth and practices can
be considered to be the practice which will influence the decision-making of the organization.
Technological Factors :
It can be said that the efficiency of the business production depends on the quality of
technology which it implements. Other than that technology can also be an expenditure which
the business will be forced to make. Better technology is helpful for the business in utilizing it
for better marketing and promotional practices. Utilization of technology can help the business
bring innovation in its practices (Khalid and Rahman, 2019).
Legal Factors:
Laws which impact the business operations such as the company law and Employment
act are to be followed by the organization. This business also needs to ensure that its products do
not resemble products of other food organization as depending on of their intellectual property
rights this business can be sued. The laws related to the Covid-29 guide lines can also impact the
business as it can affect the operations of the business whether it can operate only online or
through offline means.
Environmental Factors :
Along with being a healthy product it is also for the business to have its products
developed in sustainable way such that it does not affect the environment. These factors involve
the animals which are being killed for the products. It can also be related to the use of materials
for the services which needs to be sustainability. In order to bring more sustainability this
business can also focus on utilizing the 3 Rs, Recycle, Reuse and Reduce

Competitor analysis
In order to analyse the competition for Sip and Bites the best method is to utilize the
Porter's Fiver Force model.
Existing Competition :
In UK there are many organizations operating in the food industry. It can be said that as
the competition in this industry is very high for a new organization like Sip and Bites it will be
very hard to gain competitive advantage even with the healthy products (Snider and Davies,
2018).
Bargaining power of customers :
The customers of this organization have many options to choose their food from. This is
the reason that the bargaining power of the consumers for this organization is very high. This
means that the organization cannot increase its price about that of the market otherwise it will
lose customers.
Bargaining power of Suppliers :
Due to having so many organizations which purchase from the supplies the bargaining
power of the suppliers is also very high. This for Sip and Bites would result in it not being able
to reduce its costs of production through bargaining with the suppliers.
Threat of new entrant :
In this highly competitive market the threat of new entrant is very low due to the high
investment made by the existing organization which makes it hard for the organization establish
itself without being in loss. It can also be said that due to certain rules and regulation of the
government also the entrance in this market is very difficult (Boudreaux, 2020).
Threat of Substitute :
Being a health and food product this business has different types of food products which
are directly or indirectly its substitute. Thus, this organization will have to keep the products very
innovative and also different from other organization so that it can gain competitive advantages.
Operational and legal plan
For the success of the Sip and Bites it is very essential for them to develop the
operational plan and team so that business can get successful. In case operational plan is not
decided in proper manner then this will be affecting the working condition to a great extent. The
operational plan includes the fact that company will be providing the option of dine in, take away

and online delivery services as well (Thomas and et.al., 2018). Further the operational team will
include two managers, one HR and one finance manager as well. In addition to this, there will be
three chefs and 7 waiters. With respect to the legal status the company will be using the method
of sole proprietorship at the initial level. In case the business will flourish then the partnership or
joint venture can also be used.
STP
The STP approach will assist Sip and Bites in deciding the segment and target which will
help business in improving the customer number. The STP approach useful for the company is as
follows-
Element Description
Segmentation The segment involves dividing the consumer
on the basis of some common characteristics.
The segment selected for Sip and Bites is based
of demographic and behavioural. The reason
for the selection of this segment is that
demographic and behavioural involves
consumer with different characteristics like
age, gender and on behavioural like need,
preference, perception and others.
Targeting The target of Sip and Bites will be young
people based on age who are health conscious
(Ing, Osman and Tze-Yin, 2020). Along with
this, the behavioural target will involve the
people who are focused on their health and
well being.
Positioning The positioning refers to as the building of
image of product among the consumer that
they remember the product with their key
feature. This is necessary and Sip and Bites
will focus on the quality aspect that is good
quality of ingredients will be used in order to

attract and retain the consumer in better
manner.
Marketing mix
The marketing mix refers to as the various decisions relating to the product and its
promotion. It involves four different types of element which are as follows-
Element Description
Product The product which Sip and Bites will be
focusing is the health drinks which will not be
using any of the chemical or any substance
which will be harmful for the health of person.
Further the major ingredient will be organic
and healthy products.
Price The price is the amount which company will be
charging from consumers in order to earn the
profits. The pricing strategy used by Sip and
Bites will be penetration pricing strategy (Nuh
and et.al., 2020). The reason underlying this
fact is that penetration pricing strategy will
involve setting price at low at initial level and
then increase the prices slightly.
Place The place refers to as the way through which
the goods and services will be supplied to the
consumers. The place which Sip and Bites will
be using for the supply of product is both
online and offline that is presence of physical
stores. The company will be having its online
website and the physical stores within the
shopping malls and crowded public place.
Promotion The promotion is very important for Sip and
Bites in order to get successful. The reason is

that in case promotion will not be good then
consumer will not know about the feature of
new product. Hence, for this, Sip and Bites will
be focusing on the combination of digital and
traditional marketing techniques. The digital
will involve social media marketing and
traditional will involve use of sales promotion
like giving free sample, discount and others.
Financial budget
The finance is the most crucial element and in case finance will not be optimally used
then this will be affecting the working efficiency of the business. The financial projection of Sip
and Bites is as follows-
Part
icula
rs
Janua
ry
Febru
ary
Mar
ch April May June July
Aug
ust
Sept
emb
er
Octo
ber
Nov
emb
er
Dece
mbe
r
Cas
h
inflo
ws
Ope
ning
cash
inflo
w 4500
6637.
5
1002
0
13503
.98
1708
8.13
2077
2.88
24558
.13
2844
3.68
3242
9.2
3651
4.44
4069
8.78
4498
1.67
Sale
s
reve
nue 11450 11679
1191
3 12151
1239
4
1264
2
12894
.56
1315
2.45
1341
5
1368
4
1395
7
1423
7
Othe
r
inco
me 2150 2150 2150 2150 2150 2150 2150 2150 2150 2150 2150 2150
Tota
l
cash
inflo
ws 18100
20466
.5
2408
3
27804
.81
3163
1.98
3556
4.61
39602
.69
4374
6.13
4799
4.7
5234
8.25
5680
6.26
6136
8.3

Cash
outfl
ows
Mate
rial
2862.
5
1751.
85
1786
.9
1822.
625
1859
.077
1896
.259
1934.
184
1972
.868
2012
.32
2052
.571
2093
.623
2135
.495
Labo
r 2145 2145 2145 2145 2145 2145 2145 2145 2145 2145 2145 2145
Othe
r
expe
nses 2355
2449.
2 2547 2649 2755 2865
2979.
826 3099 3223 3352 3486 3625
Adm
inistr
ation
expe
nses 4100 4100 4100 4100 4100 4100 4100 4100 4100 4100 4100 4100
Tota
l
cash
outfl
ows
11462
.5
10446
.1
1057
9
10716
.68
1085
9.09
1100
6.48
11159
.01
1131
6.89
1148
0.3
1164
9.47
1182
4.6
1200
5.91
Cas
h
defic
it /
surp
lus
or
closi
ng
cash
bala
nce
6637.
5
10020
.5
1350
4 17088
2077
3
2455
8
28443
.68
3242
9
3651
4
4069
9
4498
2
4936
2
Monitoring and controlling
Just making the plan is not enough, rather the company also need to have good
monitoring and controlling measure so that plan can be effectively implemented. The reason
behind this fact is that effective monitoring will ensure proper implementation and as a result of
this business will grow. In order to monitor the current plan, Sip and Bites will be using the tool

of KPI that is key performance indicator (Putra, Wahyudin and Hamdani, 2021). This KPI will
be used for monitoring the implementation of the plan and as a result of this the plan will be
successfully implemented. In the KPI technique the business will be having already set standard
and the actual performance will be measured against those indicators. In case the actual
performance will be better than the indicator set then it will be implied that the plan is
implemented in proper and successful manner.

REFERENCES
Books and Journals
Boudreaux, C.J., 2020. The importance of industry to strategic entrepreneurship: evidence from
the kauffman firm survey. Journal of Industry, Competition and Trade. 20(1). pp.93-
114.
Ing, P., Osman, Z. and Tze-Yin, L., 2020. Marketing Mix and STP Strategies: An Exploratory
Study into Grocery Retailers in Malaysia. Asian Journal of Entrepreneurship. 1(4).
pp.129-143.
Khalid, L. and Rahman, I., 2019. Conceptual Model for the External Factors Affecting Project
Performance Using PESTLE Factors. Jour of Adv Research in Dynamical & Control
Systems. 11(3). pp.246-250.
Nugeroho, A.A.U., and et.al., 2021, March. Development strategy of small and medium food
industry in Tangerang City with SWOT and AHP methods. In IOP Conference Series:
Materials Science and Engineering (Vol. 1122, No. 1, p. 012038). IOP Publishing.
Nuh, A., and et.al., 2020. Implementation Marketing Mix Strategy for Local Minimarket Facing
on National Chain Store: Case PT Noor Halal Minimarket. Journal of Multidisciplinary
Academic. 4(3). pp.183-186.
Putra, C. G. G., Wahyudin, W. and Hamdani, H., 2021. Development of Distribution Center Leu
Mart Karawang with Feasibility Analysis, SWOT, STP, IFE EFE IE and Marketing Mix
9P. Jurnal Rekayasa Sistem & Industri (JRSI). 8(02). pp.116-122.
Snider, J.H. and Davies, K.J., 2018. Success strategies for small financial planning
firms. International Journal of Applied Management and Technology. 17(1). p.4.
Syrisko, Y.A., 2018. DEVELOPMENT OF THE FOOD INDUSTRY ENTERPRISE
STRATEGY BASED ON SWOT AND PEST ANALYSIS ON THE EXAMPLE OF"
KING-BREAD" LLC. In Recent Achievements and Prospects of Innovations and
Technologies (pp. 379-389).
Thomas, R. S., and et.al., 2018. The US Federal Tox21 Program: A strategic and operational
plan for continued leadership. Altex. 35(2). p.163.
Widya Yudha, S., and et.al., 2018. A PESTLE policy mapping and stakeholder analysis of
Indonesia’s fossil fuel energy industry. Energies. 11(5). p.1272.
Online references
Porter's Five Force Model of Food Industry, 2018. [Online]. Available through
<https://www.porteranalysis.com/porters-five-forces-model-of-food-industry/>