iMBA Entrepreneurship: Sip 'N' Zip Pop-Up Cafe Business Plan Report

This report presents a comprehensive business plan for a pop-up cafe, 'Sip 'N' Zip,' focusing on organic and healthy drinks. It covers various aspects, including an executive summary, vision, mission, and objectives. The report includes an introduction to the pop-up cafe concept, market analysis, and the business model, incorporating PESTEL analysis to assess political, economic, social, technological, environmental, and legal factors. It also details the market mix (product, price, place, promotion), competitive analysis, and the business's competitive advantages using the RBV model. SWOT analysis is also used to identify strengths, weaknesses, opportunities, and threats. The report concludes with recommendations for the pop-up cafe's success, supported by references and appendices.

Coursework Cover Sheet
Please use the table below as your cover sheet for the 1st page of the submission. The sheet should be before the cover/title page of your submission.
Programme iMBA
Module name ENTREPRENEURSHIP
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP School of
Business and Technology.
The word count, excluding contents table, bibliography and appendices, is 5075 words.
Student Reference Number: BP0213162 Date: 2nd January2020
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By submitting this coursework you agree to all rules and regulations of BPP regarding assessments and awards for programmes. Please note, submission is your declaration you are fit to sit.BPP University reserves the right
to use all submitted work for educational purposes and may request that work be published for a wider audience.
BPP School of Business and Technology
IMBA International Masters in Business
Adminstration
Entrepreneurship
Coursework Assessment Brief
September Term 2019
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TABLE OF CONTENTS
Coverage------------------------------------------------------------------------------------ -1
Executive Summary-------------------------------------------------------------------------2
Objective--------------------------------------------------------------------------------------4
Vision-------------------------------------------------------------------------------------------4
Mission-----------------------------------------------------------------------------------------4
Goal---------------------------------------------------------------------------------------------4
1.INTRODUCTION ---------------------------------------------------------------------------5
Sip ‘N” Zip -Our Pop Truck Café---------------------------------------------------------10
Purpose of our pop-up---------------------------------------------------------------------10
Location ---------------------------------------------------------------------------------------11
Insurance and License---------------------------------------------------------------------12
Pricing-------------------------------------------------------------------------------------------12
Competing Menu-----------------------------------------------------------------------------13
Setting up Kitchen---------------------------------------------------------------------------15
Setting up Dinning----------------------------------------------------------------------------16
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Advertising-------------------------------------------------------------------------------------16
Financial Matrix-------------------------------------------------------------------------------17
2. BUSINESS MODEL-------------------------------------------------------------------------23
PESTEL ANALYSIS-----------------------------------------------------------------------------24
Political Factors--------------------------------------------------------------------------------25
Economic Factors------------------------------------------------------------------------------27
Social factors------------------------------------------------------------------------------------29
Technological Factors-------------------------------------------------------------------------29
Environmental Factors------------------------------------------------------------------------31
Legal Factors-------------------------------------------------------------------------------------32
3.MARKET MIX----------------------------------------------------------------------------------33
Product--------------------------------------------------------------------------------------------35
Price------------------------------------------------------------------------------------------------35
Place------------------------------------------------------------------------------------------------35
Promotion-----------------------------------------------------------------------------------------36
4. STRIVING COMPETITORS-------------------------------------------------------------------37
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Competitive Advantage-------------------------------------------------------------------------39
Degrees of Differentiation----------------------------------------------------------------------41
Quality Control-------------------------------------------------------------------------------------42
Speed to Market-----------------------------------------------------------------------------------42
Superior Service------------------------------------------------------------------------------------42
BUSINESS SCALE------------------------------------------------------------------------------------43
RBV Resource Based View-A Framework----------------------------------------------------44
SWOT ANALYSIS-------------------------------------------------------------------------------------45
Strength------------------------------------------------------------------------------------------------
Weakness----------------------------------------------------------------------------------------------47
Opportunity--------------------------------------------------------------------------------------------49
Weakness-----------------------------------------------------------------------------------------------50
CONCLUSION AND RECOMMENDATION.-------------------------------------------------------51
REFERENCES--------------------------------------------------------------------------------------------52
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ENTREPRENEURSHIP- COURSE FRAME WORK
SIP ‘N’ ZIP- POP-UP TRUCK CAFE
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ORGANIC and HYGENIC
EXECUTIVE SUMMARY
Our Pop – Up is free from i.e. Meat, sugar, diary, gluten free food, it is an extremely incredible road to test-advertise new idea. Being a foreign
national establishing a new venture expanding from India to UK, was a big challenge among our friend- family team. We executed with our
proper visa norms, incorporating legal policies to avoid stumbling in our pop-up business journey.
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The UK has 4.8 million privately-run companies – 88% percent of all organizations in the UK. While the larger part are private ventures, more
than 17,000 are medium and huge organizations. More than one out of ten enormous organizations are family claimed, and almost 50% of all
medium-sized organizations. It can likewise help give a little vitality to a fast assistance pop-up truck that may be stale or exhausting. Rather
than testing or propelling a solitary item, considering an idea inside an idea.
”. We as team planned to have organic healthy sips and drinks suiting all the segments like kids, adolescence, adults and old people desperately
suiting all economic status of people. We wished our pop-up truck cafe menu should be suitable for any climatic variations and weather changes.
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Our USP is ‘Pick any for 10 bugs’. The idea generated for our pop-up truck café was using SWOT Analysis, PESTEL and Marketing mix.
The business is analysed with competitive advantage for tangible and intangible resources using RBV models as core competencies.
The companies vision, mission, business plan, marketing, operation management, finance, pricing strategy, cash flow forecast is analysed based
on the market study.
OBJECTIVE In the new emerging trendy market and target segments, distinguishing from the traditional market and target segment, how we
grow substantially in the market is the objective. The entity is focused with offer organic drinks to the customers.
VISION Our vision is , our truck pop-up should serve organic and hygienic sips and drinks with varieties for all segments with PICK ANY FOR
10 BUGS.
MISSION Our mission is to achieve ‘THE BEST’ in the mobile cafeterias catering our brand eventually.
GOAL Our goal is to be popular among our competitors, fast growing mobile pop-up and being innovative on our serving menus, striving in the
competitive market.
Organisational culture: It has been planned by the founder that flat organisational culture will be followed by the new business of Sip N Zip
because is a small truck where hierarchy may create confusion. It will help all the mangers and other individuals to interact with each other
properly and ignore the confusion. It is selected by the entity because it can help to formulate quick decisions.
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INTRODUCTION
What's an ease approach to test our new café ideas and menu thoughts? In the event that we are another or hopeful eatery proprietor and
don't have $10,000 to dispense to begin a café, what are our choices? A couple of years prior, we may have stated: start a nourishment truck.
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