Project Analysis: Sip & Whip - Hospitality Business in London

This project analyzes the hospitality business, "Sip & Whip," a company specializing in healthy food and beverages in London. The project examines the company's communication strategies, including email and meetings, and coordination methods such as sound planning and effective communication. It also explores performance monitoring through performance appraisals and formal surveys. The project recommends effective communication and coordination tools to enhance business functions and employee performance, ultimately contributing to achieving corporate goals. The project emphasizes the importance of meeting customer needs and highlights the interrelationship between business functions, providing a competitive edge. The project also includes a bibliography with relevant sources.

Hospitality Business Toolkit
• UNIT 4
• PRESENTATION BY (Name, Surname & ID):

Introduction
Hospitality industry is one of the vastly growing sectors in
the modern era. The present project is based upon a newly
opened business which is turning into a flourishing
organisation at Moorgate in London EC2Y. The name of
the entity is “Sip & Whip” and it specialises in inventive,
healthy salad which are being served with a wide variety
of blended juices as well as smoothies. The opening of a
gym nearby has inflated the trade for the company.
Further, the business mentor for Sip & Whip has come up
with the idea of blending the juices and smoothies with
alcoholic spirit to serve as a healthy alternate to the wine
bar in nearby vicinity.

functional roles within the hospitality
sector and how they interrelate
• Organisational chart sample

Communication, coordination and
monitoring
Communication:
Sip &Whip executes communication through 2 methods, defined beneath:-
Email: This is a type of communication method whereby the data is shared via the usage of
electronic media. Through this, the manager of Sip & Whip is able to communicate with the
employees and provide them with necessary information.
Meetings: In this method of communication, the company calls for formal gathering of
employees in order to discuss important information about the organisation with them. The
information about new product launch is communicated by Sip & Whip through this method.

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Coordination:
Sound planning: Through the stipulation of sound strategies and plans, Sip & Whip is able to set
coordination between the different functions of business and even ensure that the employees
work as per the organisational requirements. This provides aid in accomplishing the goal and
objective of company in due course of time.
Effective communication: Through the usage of strong communication, Sip & Whip ensures
coordination within the workforce. As a result of this, the employees are able to work in a
collaborative manner for the achievement of corporate goals.

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Monitoring:
Performance appraisal: Hereby, the entity evaluates the performance of employees by comparing the
actual and desired state of the output. This helps in determining the gap between both and monitoring
the reasons behind the occurrence of such gap.
Formal survey: This methods aims to collect data from current employees in order to determine the
conditions as well as aspects that result in performance gap for Sip & Whip. The entity then take
measures to ensure improvement in the reasons behind the gap so that the gap can be minimal in
future.

Recommendations and Judgments on how
coordination and integration enhance overall
business performance
It is suggested that Sip & Whip should make use of effective tools of communication
and coordination to enable smooth functioning of business. The proper coordination in
business functions and employees lead to enhancement of performance of workforce
and attainment of corporate goals in timely manner.

conclusion
On the basis of above discussion, it can be said that the main emphasis of hospitality sector
is over the fulfilment of needs and wants of customers in the long run. To effectively run a
hospitality organisation, the management requires certain prerequisites. These prerequisites
integrate to form the toolkit for a business. Further, it has been analysed that the
interrelationship between different business functions provide a competitive edge to the firm.

bibliography
Bowie, D. and et. al., 2016. Hospitality marketing. Routledge.
Fyfe, J., Seaman, C. and Bent, R., 2018. Business Internet Use in Small, Family
Owned and Managed Hotels in Scotland. International Journal of Business and
Globalisation.
Jauhari, V. ed., 2014. Managing sustainability in the Hospitality and Tourism
Industry: Paradigms and Directions for the Future. CRC Press.