This report provides a comprehensive analysis of the marketing and communication strategies employed for the Hair Retuel by Sisley Paris haircare product in the UK market. It begins with an introduction to marketing principles in the digital age, emphasizing the importance of innovation and customer experience. The report then delves into a detailed description of the Hair Retuel product, highlighting its benefits, ingredients, and market impact, including its position within the competitive UK haircare market. A key focus is placed on the segmentation, targeting, and positioning (STP) strategies, outlining how the product is segmented based on various factors like demographics and behaviors, how it's targeted towards specific consumer groups, and how it's positioned to achieve a competitive advantage. The report also applies the 7Ps of marketing (product, price, place, promotion, people, process, and physical evidence) to evaluate the product's performance and activities. It discusses market segmentation variables, including physiographic, behavioral, geographic, and demographic factors, to understand customer preferences and needs. The report also examines targeting strategies, considering market coverage options like niche, undifferentiated, and differentiated marketing. Finally, it addresses product positioning, encompassing functional, symbolic, and experiential aspects to establish a competitive edge. The report concludes by emphasizing how the 7Ps framework helps in evaluating the product's market activities and achieving optimal results.