Sitel Group Strategic Management: Market Position, Plans, and SWOT

This report provides a strategic analysis of Sitel Group, a contract center specializing in outsourced business processes. It assesses the company's current market position and the effects of its strategic plans, highlighting the interrelationship between corporate, business, and operational strategies. The analysis employs the SWOT model to evaluate the company's strengths, weaknesses, opportunities, and threats, informing strategic decision-making. The report concludes with an evaluation of strategic options and a SWOT table summarizing Sitel Group's current strategic standing, referencing key academic sources to support its findings.

STRATEGIC MANAGEMENT

TASK 1
Position of organization in current market
Sitel Group is a contract center that provides outsourced sales, technical support,
customer service, and many other kinds of business processes to large organizations. They
have established themselves and are sustaining within existing market (Quezada and et.al.,
2019).

Effects of existing plans on an organization
The effects of the strategic plans on Sitel helps in evaluating the aspects through
which the strategies are implemented and this initiates the business in analyzing the steps
for monitoring, controlling and implementing the plans which are being considered at large
scale.

Relationship among corporate, business and operational strategies
All the three strategies which are corporate, business and operational are
interrelated with each other which aims at increasing the effectiveness and efficiency of the
Sitel Group operations (Namaki, 2018).

Applicability of strategic models and tools to develop strategic options for
organization
Strategic model which is being used for the strategic options for Sitel is SWOT analysis
which helps in analyzing the Strengths, Weaknesses, Opportunities and Threats. SWOT
analysis model which has been applied helps in knowing the basis through which the
strategic decisions are being taken for the Sitel Group is initiating the changes to be
observed at large scale (Niedderer and et.al., 2017).

Evaluation of strategic options for an organization
Evaluation of the strategic option which is made available helps in denoting how
effectively and in appropriate manner the strategy is being implemented (Cieslik and et.al.,
2021).

SWOT table and evaluate organization’s current strategic position
Strengths
 Market expansion is the biggest
strength held by Sitel Group.
 Biggest telemarketing company
(David And et.al ., 2019).
Weakness
 External sources like the
environment and political
interference within company
impacting growth.
 Changes in the laws and policies
within company.
Opportunity
 Marketing expansion will help in
growth of business.
 New strategies' implementation.
Threat
 Competitors are the major threat
for the Sitel Group (Vun, 2021).

REFERENCES
Books and Journals
 David F.R. And et.al ., 2019. What is the key to effective SWOT analysis, including AQCD factors. SAM
Advanced Management Journal. 84(1), p.25.
 Vun G. 2021. Analysing the Credibility of Theories of Change. Theories of Change: Change Leadership
Tools, Models and Applications for Investing in Sustainable Development. pp.41-49.
 Cieslik K. and et.al., 2021. Theorising theories of change in international development: What counts as
evidence?. In The Politics of Knowledge in Inclusive Development and Innovation (pp. 165-180). Routledge.
 Niedderer K.and et.al., 2017. Design for Behaviour Change: Theories and practices of designing for
change. Routledge.