Detailed Situational Analysis Report: Share the Dignity Organization

This report offers a comprehensive situational analysis of Share the Dignity, an Australian charitable organization focused on providing sanitary products to homeless and needy women. The analysis begins with an executive summary and table of contents, followed by an introduction highlighting the importance of situational analysis for effective management. The report delves into the micro-environment using SWOT analysis, examining the organization's strengths, weaknesses, opportunities, and threats. The macro-environment is assessed using PESTLE analysis, considering political, economic, social, technological, legal, and environmental factors. A company analysis provides an overview of Share the Dignity's mission and activities. The report then identifies and compares key competitors, including UN Women, Global Sisters, and Global Women's Project. Consumer analysis focuses on the target market and their digital strategies. The marketing mix is examined through the 4Ps (Product, Price, Place, and Promotion). Website analysis evaluates the organization's online presence, while a social media audit assesses its use of various platforms. The report concludes with a discussion of digital tactics, including email marketing and SEO, and identifies areas for improvement, such as social media management and website optimization. References are provided to support the analysis.