Smoking Campaign Situational Analysis: Health and Environment

This report presents a situational analysis of a smoking campaign, focusing on preventing smoking among the population. It examines the campaign's objectives, which include reducing smoking habits by highlighting health risks and advocating for smoking bans. The analysis delves into the campaign's social marketing strategies, identifying strengths such as raising awareness, promoting health, and supporting rehabilitation, while also acknowledging weaknesses like lack of corporate support and practical examples. Furthermore, the report explores the environmental advantages, such as advocating for green initiatives and improved treatment facilities, and threats, including deforestation, contamination from cigarette waste, and air pollution. The report references key studies and data from the World Health Organization and other sources to support its findings.

Running head: SITUATIONAL ANALYSIS
Situational analysis
Name of the student
Name of the university
Author Note:

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SITUATIONAL ANALYSIS
Table of Contents
Situation analysis on a Smoking Campaign....................................................................................3
Social marketing campaign and organizational strengths:..........................................................3
Social Marketing Campaigns and Weaknesses...........................................................................3
Environmental Advantages of the Social Campaign...................................................................4
Environmental Threats.................................................................................................................4
References........................................................................................................................................5

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SITUATIONAL ANALYSIS
Situation analysis on a Smoking Campaign
The focus of the campaign is to ensure the prevention of smoking among the people. The
campaign will aim to reduce the smoking habits by providing the different ailments and
problems that occurs due to smoking. The plan will be designed on the basis of the product
related strategy which will try to highlight the harmful effects of smoking cigarettes and will thus
try to implement ban on smoking and also its promotion in the society.
Social marketing campaign and organizational strengths:
The social marketing campaign against smoking can be beneficial for a number of
different reasons. This includes;
a. Social marketing campaigns against smoking can help to create serious awareness
amongst the young people and the teenagers who smoke on a regular basis
b. It will make people understand the dangers of the smoking
c. The anti smoking campaign will help to ensure a ban on smoking in the public places
d. It will also help to ensure a better health for the individuals
e. It will help people rehabilitate and treat the addicted smokers
f. Provide a changed attitude to smoking
Social Marketing Campaigns and Weaknesses
The weakness of the social marketing campaign includes;
a. The absence of any corporate support to the campaign will lead to the failure of the
campaign

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SITUATIONAL ANALYSIS
b. The absence of any practical cases is one of the major weakness of the following
campaign
c. The absence of proper illustrations has also been one of the major weakness of the
following presentation
Environmental Advantages of the Social Campaign
The social marketing campaign based on Anti smoking serves as a great advantage. The
different environmental advantages will be taken as a result of the advantages in the
environmental set up of the modern days (Young-Wolff et al. 2017). The presentation has
recommended a ban in public smoking which must be stressed by the help of the green initiatives
of the government. Apart from this the policies will also offer better treatment facilities that will
help in the success of the smoking campaign.
Environmental Threats
The environmental threats to smoking include the likes of;
a. Tobacco cultivation leads to large-scale deforestation
b. The leftovers of cigarettes leads to dangers to animal life as the animals consume them
which may threaten their lives
c. Water and other water bodies of the world gets contaminated on dumping of ash and
cigarette leftovers by people
d. The air gets contaminated as a result of smoking which is the largest environmental threat

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SITUATIONAL ANALYSIS
References
Bala, M. M., Strzeszynski, L., & Topor‐Madry, R. (2017). Mass media interventions for smoking
cessation in adults. Cochrane Database of Systematic Reviews, (11).
Treur, J. L., Willemsen, G., Bartels, M., Geels, L. M., van Beek, J. H., Huppertz, C., ... & Vink,
J. M. (2015). Smoking during adolescence as a risk factor for attention
problems. Biological psychiatry, 78(9), 656-663.
World Health Organization (2018). Tobacco factsheet. Retrieved from;
https://www.who.int/news-room/fact-sheets/detail/tobacco
Young-Wolff, K. C., Klebaner, D., Weisner, C., Von, M. K., & Campbell, C. I. (2017). Smoking
Status and Opioid-related Problems and Concerns Among Men and Women on Chronic
Opioid Therapy. The Clinical journal of pain, 33(8), 730-737.