SITXMPR007: Marketing Strategies Questions for Hospitality Diploma

This assignment provides answers to short answer questions related to the SITXMPR007 unit, which focuses on developing and implementing marketing strategies within the context of a Diploma of Hospitality Management. The questions cover a range of topics including factors for effective marketing, business capabilities, sources of information for campaign analysis, SWOT analysis, the impact of online engagement, competitor analysis, promotional activity reports, market growth analysis, economic factors, market share analysis, emerging trends, sustainability, internal and external issues impacting marketing, the purpose of a marketing plan, staff involvement, plan approval, marketing control steps, report generation, review of campaigns, communication of updates, key aspects of a marketing plan, distribution methods, consumer law, mission statements, ethical advertising, and advertising regulations. The student responses demonstrate an understanding of these key concepts within the hospitality and tourism industry.

Student Name: Micaela Finardi
Unit: SITXMPR007 Develop and Implement marketing strategies
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Marketing
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A
Marketing
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Marketing
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C
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Course Code SIT50416 Course Name Diploma of Hospitality Management
Unit Code SITXMPR007 Unit Name Develop and implement marketing
strategies
Due Date ________________ Assessment Name Questions
Marketing Project
Student No. ________________ Student Name Micaela Finardi
Student Phone ________________ Student Email [e-mail]
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I declare that this assessment is my own work and where my work is supported by documents from
my workplace placement/employer permission has been granted.
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Course Code and Name: SIT50416 Advanced / Diploma of Hospitality Management
Unit Code: SITXMPR007
Unit Title: Develop and implement marketing strategies
Assessment 1 – Short Answer Questions
Your task: Answer the following questions. Each question must be completed.
1. List 5 factors you must have knowledge of to develop an effective marketing strategy.
Response
1.Current marketing planning processes
2.Effectiveness
3.Marketing team structure and numbers
4.Currency and accuracy of planning
information
5.Available resources including staff, finances,
equipment, materials, time
2. When developing marketing strategies, you need to be aware of your business’ capabilities and
resources. What do you need to consider for each of the following aspects?
Communication capabilities
Is your company capable enough to easily communicate with powerful customers?
What communication channels exist?
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Short Answer Questions

E-business capacity
Which is your companie position like on-line? Is the business using social media tool
successfully?If it is, a social media campaign might reach your targeted
customers.
Equipment capacity
Which kind of tool your company has access to? It can be different depending on the promotion.
Financial resources
How much money the business got to develop and implement marketing strategies?
Hours of operation
What are the business’ hours of operation? These can limit promotional activities.
Human resources
Do we have enough man power or do we have to some outsourced activities?
Staff skill levels
Which level of abilities is necessary to obtain your marketing strategy? If your staff aren’t skilled
enough to reach the success another outsourced company will be needed, or, re-plan another
activity.
3. List 5 examples of sources of information for analysing the effectiveness of current and past
marketing campaigns.
Response
1.Business Records
2.Peers
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3.Website
4.Industry Bodies
5.Marketing and business advisory services
4. Explain each of the following types of comparative market information:
Benchmarking: The search process is able to help improve industry and superior performance.
Verification as a positive process and a form of consultation as another form of one discipline
can help to perform a task similar to another.
Best Practice Information:is the best paths of working to achieve your business objectives.
Keeping up to date with the ways that successful businesses operate.
Competitor Information:Finding your competitors and scorege their strategies to determine
their strengths and weaknesses relative to those of your own product or service
5. Using a SWOT analysis, define what needs to be analysed for the following areas:
Identify Strengths and Weaknesses – Internal Environment
Strenghts: Location in CBD Weakness:Limited F&B offerings
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National brand recognition No alternatives to suite-style accommodation
Good public image Restaurant located away from pedestrian traffic
Loyalty program No on-site parking
New facilities Limited space for advertising signs
etc etc
Identify Opportunities and Threats – External Environment
Domestic and international economic climates
Fluctuations in currency exchange rates
Increase or decrease in competition
Shifting supply and demand levels
Changes to the numbers and profile of international tourists
Changes in legislation, e.g. Industrial Relations, Taxation, Development grants
6. What is the primary tool of engagement with the world for most people? How does this affect
the marketing environment?
Response
Nowadays is everything on-line, so basically people see advertisements through facebook, instagram and all
others social media pages. It affects marketing companies in a way that they know exactly how to advertise
something, because it will be definitely more visible if posting in social media.
7. List 5 pieces of information you will need to perform a competitor analysis. Where could this
information be sourced?
Response
Knowing who your competitors are and how your products and services are different. What is the price at
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which your competitors are selling, and what segment of the market are they aiming to reach? Knowing the
ins and outs of your competitors will help you better position your business and stand out from the
competition.
8. Give 5 examples of information that a promotional activity report should contain.
Response
1.Advertising
2.Sales promotion
3.Limited Time Offer
4.Purchase Information
5.Publicity
9. List the name of 2 websites which you can use as resources to identify and analyse market
growth or decline.
Response
https://quickbooks.intuit.com/r/growing-your-business/determine-use-market-growth-rate/
https://onstrategyhq.com/resources/internal-and-external-analysis/
10. Name 3 factors that can affect the economic environment, and affect people’s spending habits.
Response
1.Political Factors:Federal level imposes tax breaks to companies or regulations that restrict business
transactions what makes the business lose customers.
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2.Social Factors: economically influence a business because of the cultural influences of the time.
Sometimes something that was fashionable 6 months ago, will not longer be in the next year. Which
means profit will decrease.
3.Environmental Factors:Businesses in the food industry are routinely affected by the environment,
some facts like Droughts or disease can affect pricing models and even the ability of food processors,
grocery stores and restaurants in obtaining sufficient supplies to meet consumer demands.
11. Provide a description for each of the following aspects used to analyse market share:
Overall market share : the percent of the market buying the product or service.
Segment market share : the market share in specific segments of the overall market, e.g.
single mothers, suburban areas.
Relative market share – A good way of comparing against other competitors. A competitor
might be chosen as a benchmark and a goal set to improve market share to more than the
competitor.
Change in market share - Shows if the market share is increasing or decreasing over time. Goals
may be set to improve market share by 10% over 3 years.
12. Provide 1 example of an emerging trend relevant to your sector in the TH&E industry:
Response
The internet.
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13. Name the 3 aspects of the triple bottom line sustainability concept.
Response
1.Financial
2.Social
3.Environmental
14. Name 4 internal issues which can impact on a business’ marketing planning.
Response
1.No website
2.Lack of customer facilities
3.Limited space for advertising signs
4.Technological
15. Name 4 external issues which can potentially result in new business opportunities for a TH&E
business.
Response
1.High market demand
2.Low company taxes
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3.Few competitors
4.High number of overseas tourists
16. What is the purpose of a marketing plan? How is this purpose achieved?
Response
Is nothing more then the definition of all steps crucials to achieve a company marketing objectives.
17. Why should you involve your staff in developing marketing strategies and plans?
Response
It makes staff be more productive and confident for being included on strategies. Asking about feedbacks
an make them set goals to the business. They will be more motivated to help you to achieve them.
18. Why must your marketing plan be approved before being implemented?
Response
Once everything is planned, the project must be approved to go ahead and draw your marketing budget.
19. What are the 4 steps in marketing control?
Response
1.Strategic Control
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