Comprehensive Business Plan Evaluation for Sizzling Restaurant

This project provides an evaluation of the business plan for Sizzling Restaurant, an Indian cuisine restaurant operating in the UK. The plan outlines the restaurant's vision to satisfy customer needs and gain profits, with objectives focused on increasing sales and market share. The marketing mix includes affordable pricing, delectable Indian dishes, a strategic location in a busy urban area, and a mix of traditional and digital marketing. The target market encompasses customers of all demographics. A SWOT analysis highlights strengths in effective marketing, weaknesses in lack of prior experience, opportunities in the UK's tourist population and increasing population, and threats from supplier price increases and the COVID-19 pandemic. The financial opportunity section mentions the need for financial resources, including bank loans. The plan's conclusion emphasizes the restaurant's focus on the Indian diaspora in the UK. References include a journal on SWOT analysis and a paper on marketing mix and customer value.

Introduction:
Effective business plan is of immense importance for the
sustained success of any business organisation in any operational
industry. This poster evaluates the business plan for Sizzling
Restaurant.
Vision: The long-term vision of Sizzling restaurant relates to
successfully operating an Indian restaurant in UK and satisfying the
needs and requirements of their customers.
Objectives: The objectives of Sizzling restaurant are increasing their
total sales, customer base and market share.
Aim: The aim of Sizzling Restaurant is to satisfy the various needs
and requirements of their customers and gain profits.
Background:
Sizzling Restaurant is a restaurant operating
within the hospitality industries of UK. Sizzling
Restaurant specialises in servicing its customers with
Indian cuisines and dishes, with their menu consisting
of both vegetarian and non-vegetarian dishes for their
customers to choose from.
Financial Opportunity:
Sizzling Restaurant
procures its needed
financial resources from
bank loans with respect
to paying for their varied
operations.
Conclusion:
This poster evaluates the
business plan for Sizzling
Restaurant which includes its
SWOT analysis, marketing
mix, target markets and
financial opportunities.
REFERENCES
Books and Journals
Gürel, E. and Tat, M., 2017. SWOT
analysis: a theoretical review.
Journal of International Social
Research. 10(51).
Wu, Y.L. and Li, E.Y., 2018.
Marketing mix, customer value, and
SWOT Analysis:
Strength:
 Effective marketing operations used to promote and advertise
the restaurant’s services to the UK populations.
Weakness:
 No prior experience of operations within the hospitality
industries of UK.
Opportunity:
 UK being a popular tourist destination also attracts millions of
tourists, which the restaurant can effectively service.
Threat:
 Increase in the prices charged by the restaurant’s suppliers can
also have a negative impact on the restaurant’s productivity
and profitability within hospitality markets.
Target Market:
Sizzling Restaurant targets
customers belonging to all
sections of the economic
classes of UK, with particular
focus on the Indian diaspora
that reside within UK
Marketing Mix:
Price: Sizzling Restaurant has set the prices of its
menu dishes to be affordable by the customers
belonging to all economic classes within UK
population in order to be able to effectively service a
large section of the population. The prices are also
competitively set in relation to their market
competitors.
Product: Sizzling Restaurant produces delectable
Indian dishes with respect to satisfying the dietary
preferences of its customers and to provide the mass
customers within the hospitality industries of UK with
increased choice in relation to their dietary options
within the hospitality industries.

NOTES
SWOT Analysis:
Strength:
 Effective marketing operations used to promote and advertise the restaurant’s services to the UK populations.
Weakness:
 No productive long term relations with the suppliers within hospitality industries.
Opportunity:
 Ever increasing population of UK that already consists of 67,886,011 distinct individuals provides Sizzling
Restaurant with a large base of potential customers for their successful operations (Gürel and Tat, 2017).
Threat:
 The current pandemic due to the outbreak of Coronavirus (COVID-19) can have immensely negative impact on
the productivity and profitability of Sizzling Restaurant within the hospitality markets of UK.
Marketing Mix:
Product: Sizzling Restaurant produces delectable Indian dishes with respect to satisfying the dietary preferences of its
customers and to provide the mass customers within the hospitality industries of UK with increased choice in relation
to their dietary options within the hospitality industries.
Place: Sizzling Restaurant is strategically located in a busy and urban locality of UK, in order to be effectively able to
attract huge number of both tourists and UK population to engage and interact with them and effectively service them
through the restaurant’s operations.
Promotion: Sizzling Restaurant makes use of both traditional and digital marketing tools such as online websites,
social media platforms, newspapers, magazines in order to effectively advertise and promote their services to the UK
population.
Target Market: The restaurant targets customers of all demographics and genders, within the UK population.